In-Depth Marketing Strategy of Escorts With STP Analysis

In our previous article, we learned in detail about the marketing strategy of a fascinating brand, Mahindra. In this article, we are going to elaborate on the marketing strategy of Escorts.

Escorts Group has transformed, redefined, and reimagined the way India lives, works, and travels for seven pioneering decades. Its goal is to use engineering expertise to change people’s lives. 

The purpose is to provide you with information on the ravishing journey of Escorts Groups from a small agency house in 1944 to one of India’s largest multinational conglomerates.

As said by Joey Chernov: “ Good marketing makes the company look smart. Great Marketing makes the customer feel smart.” Marketing is the heart of your company. Marketing is necessary for your business to exist, and the stronger it is, the healthier your company will be. As the population all around the world shifts to the digital sphere, even marketing has joined the race.

By far now we surely have invoked in you an interest in learning this highly demanding and new-age skill called Digital Marketing. Here’s a quick guide by our CEO and Founder, Karan Shah on Digital marketing, check out IIDE’s Free MasterClass on Digital Marketing 101 to know more.

So now it’s the time to learn the marketing strategy of Escorts and how Escorts became a worldwide renowned brand and established a market presence in the massive sector of huge machinery manufacturing by decoding its marketing strategies, but first let’s get familiar with the company by knowing its brief history, target audience, and digital presence.