Detailed Marketing Strategy of andMe – Precise Analysis

In our previous article, we learnt in detail about the SWOT analysis of andMe. In this article, we are going to elaborate on the marketing strategy of andMe.

andMe is a brand that focuses on women’s empowerment through its products and is recognized as a Top startup in India in 2022 by Herstory.

Marketing acts as a backbone of a company that can either make it or break it. As the world is going digital, marketing has followed a digital shift. If you’re interested in new-age digital marketing, you ought to check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

This blog will go over the marketing strategy of andMe in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we dive in.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]