🚀 Just Launched — Our New Undergraduate Program in Digital Business & Entrepreneurship is Here: Explore Now!
Resources
Career & Placements
Digital Business Program
- Bachelors/UG in Digital Business & Entrepreneurship
Newly Launched
Digital Marketing Courses
Free Masterclass
IBM’s business model revolves around innovative digital marketing, diverse business units, and robust technology strategies. This case study explores the intricacies of IBM’s business model, including market analysis, product offerings, revenue model, and strategic alliances, highlighting how IBM makes money and maintains its industry leadership.
Learn From Asia’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
& more...
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 3, 2024
As a part of the Business Model of IBM, the company’s main business is providing cloud computing, AI, enterprise software, and consulting services.
Owing to a cleverly created business model by IBM, the company makes money through cloud services, software sales, IT infrastructure, and consulting services.
IBM's core products encompass IBM Cloud, IBM Watson, and enterprise software solutions.
IBM's main competitors are Microsoft, AWS, Google Cloud, Oracle, and SAP.
IBM's mission is to be at the forefront of creating, developing, and manufacturing the most advanced information technologies in the industry.
IBM contributes to CSR through sustainability initiatives, educational programs, and community development efforts.
Thanks to the brilliantly created business model of IBM the company was able to generate a total revenue of approximately $73.6 billion in the year 2023.
IBM is known for its innovations in AI, quantum computing, and blockchain.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.