Scope of Digital Marketing in Kuala Terengganu

Scope of Digital Marketing post-COVID-19 

During 2020 & 2021, Covid 19 changed the entire world including the world of marketing. Traditional marketing was hit hard whereas digital marketing was a blessing and accelerated overnight as soon as the pandemic hit.

This paved way for new developments & new trends in the industry to keep the audience intact and engaged, thereby tremendously levering the scope of digital marketing all around the world.

Here are some reasons why digital marketing is most engaging & advancing after covid 19:

1. E-commerce

The key factor responsible for the boom in digital marketing posts covid 19 is eCommerce. During the pandemic, eCommerce rose to another level. The only option to explore and fulfill needs was online shopping. Perks of online shopping such as doorstep delivery, free shipping, cash on delivery, mega offers, reviews, etc urged people to buy more and more online.

Companies thus generate demand via digital Ads and campaigns which increases their sales to a great extent.

According to recent studies, retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide. Mobile e-commerce sales reached $3.56 trillion in 2021, an increase of 15.2% over the previous year. In 2021, there were 2.14 billion digital buyers. That makes up 27.6% of the 7.74 billion people in the world.

2. User experience

It is observed that the user finds it more relevant to shop online. The user is provided with in-depth knowledge about the product on digital platforms making it more convenient for him to make a purchase. This not only generates more demand for the product but also increases competition.

The buyer can easily compare products. They can also buy directly from their phones with just a few taps on their screens. In addition, they can get free shipping and free returns if they are not satisfied with their purchases. This makes it even more important for brands to have an effective marketing strategy in place.

The brands constantly work on maintaining their online reputation by looking into the negative reviews shared by people after purchasing their product/service. It’s about the entire customer journey and how you can improve their experience from start to finish.

This means that you need to look at your entire funnel and consider where you are losing customers along the way, how they feel when they visit your site, and what you can do to improve their experience.

3. Switch to digital platforms

During covid 19, a lot of businesses that were completely dependent on traditional marketing channels like print media(newspapers & magazines), phone calls, billboards, radio Ads, and more suffered whereas those who had built themselves on digital platforms like search engines, social media platforms, websites, emails, flourished even in these times.

In such times of pandemic, marketing on digital or online platforms not only kept the business ongoing via work from home but also proved to be more profitable. It was easier to target & monitor the specific audience via digital platforms through Ads and campaigns which gave huge ROI to the brands.

Every business including small businesses and startups put forth the urge to switch to online marketing increasing the scope of digital marketing tremendously.

4. Easy communication of demands

With the recent pandemic, digital marketing has become even more important. The main focus is to communicate with customers and prospects in a way that is easy and convenient for them.

It is easier for consumers to communicate their demands via reviews, feedback, forms, customer services, and live chat services offered by various brands across all categories. This further makes it easier for the brand to launch products and services that are needed at the moment and also upgrade their current products and services that match the needs of their target audience.

This can help them improve their customer engagement levels, which will ultimately lead to increased sales in the long term. Digital marketing is no longer just about creating a website or app; it’s about understanding your customers so that you can connect with them and bring them into your business.

5. Flexibility

The scope of digital marketing has been increasing from time to time because of its adaptability. It is a multi-skilled field that has a wide variety of channels offering promotional services.

People use search engines to fulfill their demands so brands perform SEO for specific keywords and rank higher via blogs and content writing to gain traffic. Some brands use email marketing campaigns to connect with their audience in a more personalized way.

Every brand has its way of reaching out to its target audience through multiple channels like SEO, Social media platforms, emails, workshops, webinars, and so on.

Scope of Digital Marketing for Students

If you’re just starting in your career or want to gain experience before proceeding to an advanced job position, it can be hard to know where to start especially if you’re a student or a fresh graduate. If you’d like some guidance on the scope of digital marketing in Kuala Terengganu for students, then keep reading further to know more.

1. Easy to start a career

Digital marketing is one of those careers that you can start anytime. Whether you are a 10+2 graduate, a graduate, or a post-graduate, you can start this career anytime & gain experience to reach higher positions.

Digital marketing is an easy-to-start career for students, the best part of it is you can do it from your home. It’s a really good practice to get some experience before getting started though because not every company will hire you based on your resume alone!

Want to know the best part? There are no prerequisites essential to start a career in Digital marketing. The only prerequisite is dedication and passion to begin this amazing career path.

  2. Freelancing opportunities

Freelancing is one of the best ways to get your foot in the door and start making money while you learn. These can include writing blog posts, creating social media content, and designing websites. The opportunities are plentiful—just look at the number of student jobs available on Upwork!

Freelancing is working for yourself in the skill you master and taking up projects of clients as you go on. Freelancers charge per project and not on an hourly or monthly basis.

Freelancing allows you to connect with people all over the world who need help with their online presence, websites, social media posts, etc., which in turn helps you learn how businesses operate by helping them solve problems with their customers’ needs!

The best part about freelancing is that you can work from anywhere, as long as your internet connection is up and running! You can set your hours and choose what projects you want to work on from day to day, which means you have more control over your time than some other types of jobs!

3. Courses or certifications

Nowadays education, skills, and qualification are the top factors that companies consider when hiring someone for their company.

But what if I tell you that digital marketing jobs can be acquired easily with short-term courses and certifications in the comfort of your home?! Yes! you heard me right. Digital marketing jobs do not require a college degree specifically. A short-term course is a good way to kickstart your career in the digital world. (Looking for digital marketing courses in Kuala Terengganu? Then click here)

You can take courses on how social media works. Learn about analytics and statistics. Learn how to design a website from scratch without coding, or take courses on how to rank higher on search engines(SEO).

If you dig deeper you will find more than 500+ courses to take up before beginning your career in digital marketing.

4. Diverse jobs:

If you’re looking to shift your career path or start one in digital marketing, diverse job opportunities are waiting for you. You can start with a freelance or full-time job.

Digital marketing has a variety of job descriptions and responsibilities, including – web designers, social media managers, marketing managers, marketing executives, automation experts, graphic designers, customer service representatives, payroll clerks/administrators, email marketing experts, paid Ads specialists, SEO experts, content writers, copywriters, and the list continues.

The competition for digital marketing jobs is high because there are a lot of companies offering similar positions with higher pay rates than those offered by others.

5. Good salary package

A good salary package is offered to students and freshers who want to start their careers in digital marketing. This field has a lot of scope, and the digital marketing industry is capable of earning you an amount that will help you save for your future.

Here are some of the salary packages for digital marketing jobs in Kuala Terengganu: (source: Indeed)

The average base salary of a digital marketer in Kuala Terengganu is RM 3,021 per month.

A social media specialist: Average RM 1,625 per month
A marketing executive: Average RM 2,153 per month
A content writer: Average RM 2,000 per month
A marketing assistant: Average RM 1,735 per month
A web designer: Average RM 1,948 per month
With the right skills, you can make a great salary in this field.

Scope of Digital Marketing for Small Businesses

Now that we have discussed the immense scope of digital marketing, It’s time to burst a myth. It is believed that digital marketing is not meant for small or micro businesses even after the huge impact of digital marketing in the business world

The reality is small businesses have benefitted largely after implementing digital marketing techniques. Let’s have a look at that:

• Connects you with your prospects

People spend multiple hours on digital platforms but not on traditional platforms which makes it easier for small business owners to put out content for people on digital platforms and connect with them.

Social media platforms now offer a wide range of features to stay connected with your prospects. Blogs are in the rescue team of every individual these days to gather information about anything and everything. So the marketing team targets specific keywords to rank their blogs on top so that people can connect with them.

Digital marketing allows small businesses to reach out to their customers in a variety of ways including personalized email campaigns and social media posts.

• Saves money

The main difference between traditional advertising and digital marketing is that they are cost-effective because they are cheaper than traditional TV or print ads. It can be used by small businesses and larger enterprises alike because it does not require much financial investment or manpower.

Social media posts, personalized emails & blogs are some of the techniques that allow businesses to communicate with their customers directly without having any additional costs associated with them which means they can focus more on growing their business instead of worrying about how much money they have left over after paying for digital marketing services like these ultimately saving huge sums of money.

• Expand globally in a less span of time

Small businesses take advantage of the digital marketing tools that are available on the internet and make their business grow at an exponential rate. With the help of digital marketing, small businesses can reach out to potential customers around the world and create an international brand identity which will help them expand their client base and increase profits.

Small businesses also establish trust with their customers by providing them with useful information about the products or services that they need or want to know about before buying them from any other brands or companies. This increases customer loyalty towards the business which will help you attract more clients over time because they are more likely to trust your company compared to others since you have been providing them with valuable information about your products or services since long ago before anyone else started selling them online.

 o with the right strategy, you can reach your target audience on a global level at an affordable price and without the need for a large advertising budget.

•    Drive sales faster

Small businesses can drive sales faster by launching marketing campaigns on various digital platforms.

A successful marketing campaign has 3 stages: The 1st stage is understanding the consumer’s profile and who is more likely to drive your sale. The 2nd stage is all about implementing the campaign using tools like WordPress, google Ads, Mailchimp, and sponsored Ads on Instagram and other social media platforms. The 3rd stage is tracking and analysis of the campaign using google analytics or other analytics tools available in the market.

After using these metrics, if the sales are not driven at a higher rate, that is your sign to change your marketing strategy.

• Mobile-friendly

According to Statista, the current number of smartphone users in the world today is 6.648 billion, meaning 83.32% of the world’s population owns a smartphone.

So it is very important for small biz owners to make their websites & landing pages mobile-friendly and faster perforating in order to target potential customers around the neighborhood or anywhere in the world.

Nowadays, every brand works on mobile applications after building its own website. So if you have these mobile-friendly features in your digital marketing strategy plans, your small business is more likely to flourish in the long run.

Scope of Digital Marketing in the Future

According to Statista, The Digital Advertising market in Malaysia is projected to grow by 7.84% (2022-2027) resulting in a market volume of US$1388.00m by 2027. These numbers have already got us wondering about the immense scope of digital marketing in the future. Let’s have a look at it:

•  Omni-channel marketing

Omni-channel marketing is the use of multiple platforms to reach consumers, instead of relying on one platform. This can include online, print, television, mobile and social media. It is a way to make sure that every channel of communication that a business uses is working in concert with each other, to create the most effective marketing possible.

Omni channel marketing is effective because it allows companies to reach their target audience in a variety of ways and provides them with more options for purchasing products or services they want.

It is essential for brands to constantly promote brand awareness in order to remain in the picture. Thus Omni channel marketing strategies come into practice at this point to maintain the traffic.

•  Dropshipping

Dropshipping is a way to sell products online without having your own physical store. The manufacturer doesn’t directly handle the sale; instead, they transfer responsibility to the retailer.

It is also a great way to start an eCommerce business that doesn’t require much capital. You must create an eCommerce business website and voila!

 You can make money on dropshipping by buying wholesale items and reselling them directly to your customers—the only difference between dropshipping and regular retail is that you’re selling directly from the manufacturer instead of through a third party like Amazon.

It can be used to increase your profit margins and make your business more scalable.

• Augmented and Virtual Reality

Augmented and virtual reality are two of the most exciting technologies to hit the market in recent years.

Augmented reality (AR) is a technology that overlays digital objects in the real world. It can be used to navigate a building or find your way through an unfamiliar place. AR can also be combined with another technology called virtual reality (VR), which creates an entirely new environment for users to interact with.

AR boosts the real-world scene, whereas VR creates completely immersive virtual environments. These technologies are being used by multinational brands to connect with customers more efficiently.

• Influencer marketing

In the modern day and age, influencer marketing is one of the most effective ways to reach your target audience.

Influencers are people who have a large fan following on social media or YouTube and are often recognizable figures or celebrities. When you want to market yourself as an expert in a particular field, it makes sense to hire an influencer who has a large fan following in that field. They will talk about your product or service and help promote it, which can lead to more sales for you.

These days micro-influencers are preferred over top-notch celebrities or influencers as they have a loyal audience base who trust them for being completely authentic towards the brands they promote.

• Video Marketing

Video marketing is a great way to get the word out about your business, effectively reach consumers, and build brand awareness and it’s also a great tool for explaining your products and services,

Many websites have incorporated video embedding to reach out to their visitors in a personalized way. Social media platforms too have enabled video-sharing features as video content being consumed a lot lately.

The rise of OTT platforms has been beneficial for video marketing as brands use these platforms to promote via sponsored video ads.

By adding specific keywords to the video descriptions that are likely to be searched by the audience, video marketers can reach more audiences.

Where can you learn Digital Marketing?

You must be astonished after knowing the vast scope of digital marketing in Kuala Terengganu by now. To be a part of this flourishing industry you must learn the ABCs of digital marketing first.

Curious to know about the all-in-one institute that covers everything about digital marketing from basics to advanced?

IIDE is a premiere digital school focused only on digital marketing with so many pre-recorded lectures, live sessions, 1 on 1 mentoring, practical learning, and live project experience, which makes you more confident and job ready.

Things you will get to learn: SEO, SEM, SMM, email marketing, eCommerce management, google analytics, and other skills like resume building, interview skills, designing skills, presentation skills, campaign planning & so on.

IIDE’s Advanced Digital Marketing Course has got all the above-mentioned digital marketing skills covered in its 4-month online course.

 If you’re looking forward to mastering the depths of digital marketing, you may opt for IIDE’s Short-Term Certification Courses. These courses will help you to upgrade your skills and learn through high-quality videos and live sessions!

FAQs or Frequently Asked Questions 

1. Is there any scope for digital marketing?

Ans: Digital marketing is a rapidly growing field that offers many opportunities for career growth. Digital marketing trends have been dynamic in recent years, as it offers many benefits over traditional marketing and has immense scope for anyone who wants to opt for digital marketing as a career.

2. What is the best scope in digital marketing?

Ans: Best scope in digital marketing includes freelancing services, dropshipping businesses, professional bloggers, online content developers, web designers, mobile marketing specialists, and business analytics specialists.

3. Is digital marketing a high-paying job?

Ans: Digital marketing jobs are one of the highest-paying jobs and also one of the fastest-paced jobs. The salary depends on the level of experience, job position, and size of the company.

4. Do digital marketers work from home?

Ans: Mostly all kinds of digital marketers can work from home. From a content writer to a graphic designer, web developer to an email marketer, automation expert to SEO expert, all these jobs allow work from home.

5. Is there any age limit for digital marketing?

Ans: Digital marketing is for everyone. Whether you like technical stuff or creative stuff. You can opt for anything under digital marketing at any age as long as you are enthusiastic.

Conclusion

The world of digital marketing keeps changing with new trends and techniques, but a true digital marketer keeps evolving with these trends.

It can take time to become an expert but it’s important to focus on doing one thing at a time and improving as you go on. It’s all about progress and steady improvement.

Without a doubt, the scope of digital marketing in Kuala Terengganu is multiplying. Anyone wishing to pursue this career should start learning as soon as possible. One of the best ways to learn digital marketing is to enroll in IIDE’s MBA Level Digital Marketing Programme. It will provide you with all current and industry-relevant knowledge and skills in the field of digital marketing.

We hope you enjoyed this blog post and gained some insight into the scope of digital marketing in Kuala Terengganu. If you have any questions or concerns, please let us know in the comments below.