Digital Marketing Job Description – Roles, Responsibilities & Salary Trends 2024

Updated on: Apr 2, 2024

If you want to kickstart your career in digital marketing, you need to know what a common digital marketing job description expects from you. In this blog, we discuss digital marketing job descriptions for different levels and experiences. 

A digital marketing job description ideally describes the nature of the digital marketing job, the skills required, the responsibilities, and the expected salary. While every specialization (SEO, Social Media Marketing, Email Marketing, Paid Media, etc) has different roles and responsibilities, there are many common responsibilities for all digital marketing professionals such are creating reports, and conducting regular audits among others. 

If you’re a fresher or a student, and unsure of the key responsibilities, you could look at interning in different departments before choosing a specific specialized role. Read more about the importance of a digital marketing internship here.

Further, we will discuss the digital marketing job description, skills, qualifications, and salary trends in India for-

  • Freshers
  • Specialists
  • Managers
  • Freelancers
  • SEO Specialists
  • Ecommerce Marketers
  • Content Marketers

Let’s look at the growth of digital marketing jobs in India before we move on to the job descriptions. 

Get Assured Placements - PG in Digital Marketing

Growth of Digital Marketing Jobs in India 

The demand for digital marketing services has shot up since the pandemic as many businesses have had to shift their efforts online. Here’s a snapshot of the growth of digital marketing over the years which directly influences the growth of digital marketing jobs. 

digital marketing growth in india- digital marketing job description

The growth of the Indian e-commerce industry has led to plentiful opportunities for fresh graduates and skilled professionals. Read more on the scope of digital marketing in today’s scenario. Without further ado, here is the digital marketing job description for different levels of experience.


Digital Marketing Job Description for Different Levels of Experience & Roles

Here is the digital marketing job description, role, responsibilities, skills, and salary trends for different levels of experience-

1. Digital Marketing Job Description & Role for Freshers

Deciding on a full-time task may be overwhelming for freshers and juniors. Therefore, it`s vital to have complete information on the task description, responsibilities, required skills, and income earlier than making a decision.


  • Market Research: Understand the market trends and insights to develop effective marketing strategies.
  • Collaboration: Work closely with other team members, such as content creators, graphic designers, and web developers, to ensure a cohesive and effective digital marketing strategy.

Skills & Qualifications Required-

  • Creative thinking for developing engaging marketing content
  • Excellent communication skills

Join IIDE’s global virtual internship program to stand out from the crowd.

Salary Trends-

The income for freshers in digital marketing in India varies extensively depending on the city, the company`s size, and the candidate’s qualifications and skills.

The usual annual income for an entry-degree digital marketer or a newcomer within the area is around INR 2.5–3 lakh. This figure is subject to variation primarily based totally in your academic credentials and job performance. If you haven`t pursued formal training in digital marketing, we suggest thinking about a short certificate program just like the online digital marketing course provided by IIDE.

2. Digital Marketing Job Description & Role for Specialists

A Digital Marketing Specialist in India is an expert with a deeper information and experience in specific domain names of digital marketing, collectively with SEO, SEM, content material advertising, or social media advertising. They are charged for strategizing, implementing, and dealing with advertising campaigns that promote a company`s products, services, and brand. Their function involves a mixture of creative, analytical, and technical tasks.


  • Strategy Development: Design and enforce complete digital marketing techniques to create recognition of the company`s products or services.
  • Digital Media Planning: Plan and purchase digital media efficiently to attain target audiences within the maximum efficient way possible.

Skills & Qualifications Required-

  • Good communication skills
  • Managerial skills
  • Minimum 1-2 years of experience in the digital marketing industry
  • Ability to generate and analyze data
  • Should be able to work under pressure
  • Knowledge of various metrics
  • SEO skills and knowledge
  • Ability to think creatively and strategically for problem-solving

Salary Trends-

The ordinary annual earnings for a digital marketing specialist hovers around INR 5 lakhs. To enhance your talent set, don’t forget to enroll in concise courses that delve into numerous elements of digital marketing. Explore the numerous digital marketing short courses provided by IIDE for complete learning.


3. Digital Marketing Job Description & Role for Managers

Digital marketing heads and managers have a lot of responsibilities. They usually look into supervision and the overall growth of the respective teams.


  • Allocate budgets for paid marketing
  • Develop new strategies by studying new trends
  • Increases marketing effectiveness by identifying long-term and short-term goals
  • Measures team performance (KPIs)
  • Reports performance of all marketing campaigns to senior management 
  • Strategize to increase performance (ROI) through insights
  • Build team spirit
  • Brainstorm for new growth strategies
  • Carries out conversion tests and reports
  • Co-ordination between internal teams
  • Strong analytical skills to understand and enhance the customer experience throughout the marketing funnel
  • Financial planning and strategy 
  • Involved in recruitments and training

Skills & Qualifications Required-

  • Educational degree in a related field or minimum 3-5 years of work experience in this field
  • Creating a rapport with the client
  • Training subordinates
  • Highly motivated
  • Extensive marketing research knowledge
  • Should be able to carry out statistical analysis easily
  • Experience in optimizing user funnels
  • Knowledge of all digital marketing tools
  • Should have knowledge of setting up ad campaigns

Salary Trends-

The common annual revenue for a digital marketing manager ranges from 6 to 7 lakh. This figure can also additionally differ primarily based on an individual`s experience and qualifications. For mid-stage digital marketing specialists desiring to improve their careers, we recommend thinking about similar education, which includes pursuing a Master’s or MBA degree. Explore IIDE’s MBA-Level Post Graduation in Digital Marketing for a complete study experience.


4. Digital Marketing  Role & Job Description for Freelancers

Freelance digital marketing roles have recently seen a surge in the industry. All you need is a computer and a good internet connection. This gives you the advantage of being your own boss and working on your own terms and time. Check out the benefits of freelance marketing jobs here.


Typically, a freelancer’s job role would depend on their area of expertise. Usually, a freelancer’s job role is to assist a client with promoting or selling their products or services online. 

Your job is to bag clients by showcasing your talents and offerings, reaching out to them, and converting them into paying clients. It is important to build a rapport with them as well and make sure they are satisfied with your services.

Skills & Qualifications Required-

Your skills and qualifications will depend on your job role. If you work as a freelancer in holistic digital marketing, then it is imperative to know the basics of SEO, ad design, social media marketing, web analytics, and more. 

If you’re specialized only in one field of digital marketing like SEO or search engine optimization, then ensure you know every aspect of that particular area. Check out these short courses in digital marketing skills to enhance your knowledge. 

Salary Trends-

The income of freelancers in Digital Marketing in India can vary significantly based on their expertise, the scope of the challenge, customer budgets, and the call for his or her skills. Generally, freelancers fee both on a project basis, hourly rate, or month-to-month retainer model.

  • Project-Based: Depending at the project`s complexity and duration, freelancers may price everywhere from INR 5,000 to INR 50,000 or more.
  • Hourly Rate: Hourly charges can variety from INR 500 to INR 5,000, relying at the freelancer’s information and the service provided
  • Monthly Retainer: For ongoing services, freelancers might work on a retainer basis, charging anywhere from INR 10,000 to INR 1,00,000 per month, depending on the scope of work and duration of the engagement


5. Digital Marketing Job Description & Role for SEO Specialists

SEO means search engine optimization and an SEO specialist is responsible for a brand’s search engine ranking which helps in brand visibility. 


  • Identify trends and execute SEO campaigns
  • Collect data, analyze results
  • Increase ROI of paid campaigns
  • Analyze website analytics using relevant tools
  • Execute paid campaigns
  • Allocate budgets to campaigns
  • Optimize landing pages
  • In-depth competitor analysis
  • Link building
  • Keyword discovery and expansion
  • Work with content, marketing, and brand team
  • Recommend changes to website and content to boost rankings 

Skills & Qualifications Required-

  • Relevant SEO experience
  • SMM experience using PPC campaigns 
  • SEO qualifications or digital marketing certifications
  • Analysis skills for customer acquisition
  • Experience with SEO tools and campaigns
  • Understanding of ranking requirements and search engine algorithms 

Salary Trends-

The common earnings for a search engine optimization professional are about 6 lakh per year. It exceptionally depends on your stage of knowledge and the type of activity role.

6. Digital Marketing  Role & Job Description for Ecommerce Marketers

An e-commerce marketer creates and implements e-commerce strategies that would increase online transactions and help the company grow. You will need to ideate, execute, grow and analyze e-commerce marketing plans.  


  • Manage and develop the brand’s eCommerce strategy 
  • Work with the sales team
  • Work with marketing team/agency
  • Allocate tasks to team members
  • Measure sales
  • Increase conversion rate through campaigns and other marketing efforts
  • Analyze which marketing channel works best
  • Marketing efforts to increase sales
  • Deliver the best customer experience 

Skills & Qualifications Required-

  • Good communication skills
  • Experience with eCommerce platforms
  • Familiarity with the backend of various platforms
  • Content and image creation experience
  • Relevant qualifications in the same or related field 
  • Ability to analyze big chunks of data
  • Should be able to work under pressure 

Salary Trends-

An eCommerce manager’s average salary in India is about INR 6 lakh per annum.

Recommended Course: Online E-commerce Training with Industry Experts


7. Digital Marketing  Role & Job Description for Content Marketers

A content marketer is very important for all your digital marketing efforts.


  • Planning digital content marketing strategies
  • Executing these campaigns with other teams
  • Leveraging latest trends
  • Coming up with relatable content
  • Create engaging content to drive sales
  • Measure marketing results of various campaigns
  • Coordinate with writers, visualizers, and the creative team for campaign launches
  • Create SEO-rich content
  • Use different platforms and create content for each specific type of platform 

Skills & Qualifications Required-

  • Good command of language
  • Good communication skills
  • Should be able to write well
  • Long-format and short-format writing skills
  • Excellent data-driven and analytical skills 
  • Proficiency with tools such as Google Adwords and Google Analytics

Salary Trends-

The average salary of an experienced content marketer is INR 4.5 lakh per annum.

Recommended Course: Online Content Marketing Program with Industry Experts


Importance of Soft Skills for Digital Marketing Jobs

Soft skills are as important as technical skills and knowledge when it comes to digital marketing jobs. Some of the soft skills that every digital marketing job description demands are-

  • Comfortable working in teams
  • Leadership skills
  • Communication skills
  •  Spontaneity 
  • Presentation skills
  • Persuasion skills
  • Curiosity 
  • Emotional Intelligence
  • Creativity and Innovation

How To Get A Digital Marketing Job?

If you’ve made it this far and are considering starting your own career in digital marketing, the first step is to master digital marketing skills. 

While you might not need any degree to be eligible for a digital marketing job but you definitely need the correct set of skills. A lot of the time, students apply for jobs without any certifications and are eventually rejected. 

Here are some of the popular courses in digital marketing that you can opt for digital marketing training: 

Popular Digital Marketing Courses Who Should Enroll? Duration Average Tuition Fee (INR)
MBA/Post Graduation in Digital Marketing Graduates, Working Professionals 11-12 months 3-6 lakhs
Advanced Digital Marketing Course College Students, Freshers, Traditional Marketers 4-5 months 80,000-1 lakh
Short-term Certificate Courses Curios to learn digital marketing concepts 1-2 weeks 6,000-10,000


The next and most important step would be to start applying for internships and freelance gigs. Go for as many as you can. These will lay a foundation for your practical learning as most of the skill-based application and learning will happen on the job. 

Once you have gained good experience, we would recommend you to start building your portfolio to have a better digital presence, also if possible create your own brand. In this way, you will try to stay updated with the latest digital marketing trends. Apply to companies that you believe in and where you think you might be able to offer your services best. Send personalized cover letters attached to your resume and portfolios. 

If you’re a fresher and want to find out more about how to land a job, here’s a complete guide on how to land a digital marketing job.

Now that we know how to get a digital marketing job, let’s discuss the frequently asked questions about digital marketing job description.

Digital Marketing Job Description (Sample)

At XYZ Inc., a distinguished agency in the Capital City area, we presently keep a leading position in our industry. We are searching for a skilled Digital Marketing expert to sign up for our team and make contributions to our continued growth. If you’re committed and ambitious, XYZ Inc. offers a fantastic surrounding for advancing your career. Feel free to post your application without hesitation.

Job Title: Digital Marketer

Job Description:

The candidate is answerable for devising, executing, and overseeing marketing campaigns to promote the organization`s products and services. The primary attention might be on significantly boosting brand awareness, growing web traffic, and obtaining leads/customers.

Key Responsibilities:

Formulate marketing strategies aligned with the organization`s business objectives

  • Oversee and execute campaigns throughout various digital channels, encompassing email, social media, search engines, and display advertising
  • Evaluate and report on the efficacy of digital marketing campaigns, comparing outcomes against set goals (ROI and KPIs)
  • Perform market research and examine developments to find out new possibilities and enhance marketing campaign performance
  • Collaborate with cross-functional teams, together with creative, content material material, and web development, to create compelling content material and enhance personal experience
  • Stay abreast of growing developments and technology withinside the vicinity of digital marketing


  • Possession of a Master`s degree in marketing, communications, or an associated field
  • X+ years of realistic experience in digital marketing or an associated field
  • Robust comprehension of digital marketing channels which include SEO, PPC, social media, e-mail advertising, and display advertising
  • Proficiency in using marketing automation tools
  • Outstanding analytical skills and familiarity with web analytics tools (e.g., Google Analytics)
  • Effective project management skills
  • Exceptional written and verbal communication abilities


In conclusion, we wrap up our article with the task descriptions for key roles in digital marketing. If you`re currently making use of any of those positions, be sure to discover our blog on crafting a perfect digital marketing resume.


That’s it for now, folks. If you found our blog enjoyable, please share your thoughts in the comments segment below.



Get Assured Placements - PG in Digital Marketing

FAQs- Frequently Asked Questions

Q.What is the digital marketing job description?

Ans. The digital marketing job description includes developing, planning, and executing strategies for higher engagement on various digital platforms such as social media, search engines, etc.

Q. What is the scope of the digital marketing industry in India?

Ans. The digital marketing industry is expected to grow to US $160 billion by the end of 2025 which means that digital marketing jobs are going to rapidly increase in the next couple of years.

Q.What is the digital marketing job description and salary for SEO specialists?

Ans. An SEO specialist must have complete knowledge of on-page and off-page SEO strategies and also have knowledge about industry tools like Google Search Console, Analytics, WordPress, etc.  The average salary of an SEO specialist is INR 5 lakh per annum.


With this, we conclude our article on the digital marketing job description for some of the top roles. If you are currently applying for any of these jobs, you should definitely check out this blog on how to write a perfect digital marketing resume. 

That’s all from us folks. If you enjoyed reading our blog, please let us know in the comments below. 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


  1. Ayshwarya Rathna

    This digital marketing job description provides a clear overview of the roles and responsibilities in the field. It outlines key skills and qualifications needed, offering valuable insights for both employers and job seekers. Great resource for understanding the digital marketing landscape. What kind of growth do you anticipate over the next five to ten years?

  2. Ayush Patil

    The blog post offers an insight into the digital marketing jobs and careers for 2024, it also mentions various areas of specializations, average tasks done by people in such positions, and what they earn at the moment. It is a good source for anyone who would like to know more about this occupation.

  3. Awez Warwande

    The digital marketing job description outlined here is comprehensive, covering key skills like SEO, social media management, and analytics. An excellent tool for employers and aspiring professionals looking for clarity in the ever-changing digital landscape. What emerging trends in digital marketing do you think will have the most significant impact on job requirements in the near future?

  4. Anushka Kinare

    This information was quite up to the mark have read many job descriptions as far for digital marketing roles & this one was the most helpful.

  5. Sayesha Gupta

    Great insights on the digital marketing job description. Has the role evolved significantly over the years?

  6. Sherly B Jacob

    Great insights on digital marketing job descriptions! This resource covers everything from roles and skills to emerging trends. Thanks for sharing!

  7. Jyoti Yadav

    In digital marketing, having strong soft skills is just as crucial as being proficient in technical aspects!

  8. Shirshak Mandal

    This job description clearly outlines the key responsibilities and skills required for a digital marketing role. It provides a comprehensive overview for both employers and candidates, making it easier to match the right talent with the right position.


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