Benefits of MBA in Digital Marketing in Industries
In this thriving industry, there is always a demand for digital marketing professionals. As the world steadily moves towards complete digitalization, this demand will only grow therefore providing ample opportunities in the digital marketing industry for individuals.
- Greater Flexibility– Since Digital Marketing is based online, your geographical location hardly matters. After the Covid-19 pandemic, working from home became the norm and this means that as a Digital Marketing professional, you can perform your duties anywhere and everywhere. This gives you some flexibility to do your work, which is not possible with traditional marketing approaches.
- Cost-Efficient – An MBA in Digital Marketing does not require a very high investment. The degree is reasonable and cost-effective and is in-demand. It adds weight to your resume and implies that you are fit for any kind of marketing role. This degree gives you an edge over the others who are competing for the same jobs.
- Knowledge Enhancement – An MBA in Digital Marketing helps you acquire knowledge about business administration as well as several marketing concepts. With this enhanced knowledge that you gain, you can apply it in various fields and across different industries.
- Future Scope – After completing your MBA in Digital Marketing, there are several options available for individuals who wish to pursue higher studies. They may pursue a PhD in Business Management, a Doctor of Business (DBA), Project Management Professional (PMP) among others, which may help them expand their earning potential and also increase their knowledge.
- Better Salary – Since the scope of digital marketing is increasing worldwide, the demand for individuals with an MBA in Digital Marketing is also increasing. However, since the demand for marketing professionals is higher than the supply, it will prove beneficial for employees. If you have a strong skill set and expertise, you are more likely to get a higher and better salary.
MBA in Digital Marketing Salary in Durban
The salary after an MBA in Digital Marketing depends on the years of experience and personal skills that the professionals have. The average MBA in digital marketing salary in Durban ranges from Rs. 3 lakhs to Rs. 9 lakhs.
MBA in digital marketing career path | Expected average salary |
Digital Marketing Executive | Rs. 330,000 |
Social Media Manager | Rs. 452,000 |
Advertising Manager | Rs. 330,000 |
Brand Manager | Rs. 420,000 |
Market Research Analyst | Rs. 520,000 |
Affiliate Marketing Manager | Rs. 44,000(PER MONTH) |
E-Commerce Manager | Rs. 660,000 |
Web Analyst | Rs. 490,000 |
SEM Specialist | Rs. 598,000 |
Here is a list of the expected average salaries for the various MBA in digital marketing career options:
There is a wide range of career opportunities after an MBA in Digital Marketing. Some popular career options include social media manager, marketing analyst, web developer, SEM specialist, content creator, advertising manager, and more, therefore these are the various career options for an MBA in digital marketing.
A career in digital marketing after an MBA is huge because digital marketing is the marketing department’s future. Digital marketing is electronic marketing where they advertise and promote their products on social media, emails, websites, and much more.
MBA in Digital Marketing has a massive job opportunity abroad. The sectors include marketing and sales, information technology, product-based companies, banking sectors, and much more.
Top Companies
Listed below are the top international companies that hire MBA in Digital Marketing aspirants:
- Google
- Facebook
- LinkedIn
- Twitter
- Instagram
- Paytm
- Google pay
Required Skills for MBA in Digital Marketing in Durban
Pursuing an MBA in digital marketing course or making a career in this field requires a natural aptitude for it. Apart from that, the key skills required to be a successful digital marketing professional are listed below:
- Leadership Skills
- Business Acumen
- Marketing Acumen
- Communication Skill
- Analytical Skill
- Pulse on Technology
- Innovation and Creativity.
Career Prospects of MBA in Digital Marketing in Durban
Digital Marketing is catching up fast in Durban. It is one of the top emerging marketing fields where there is a large demand for professionals who understand the use and operation of social media and other digital platforms for marketing the product or service.
Ever since the digital revolution in Durban and the arrival of smartphones and cheap internet, digital marketing has taken center stage in the marketing sphere. Since a large part of the population spends a considerable time on social media, companies find it the best platform to attract and engage customers. Thus, the a need for digital marketing.
Career prospects after completing the MBA in Digital Marketing degree are very good as there is a high demand for digital marketing professionals in IT, e-Commerce, FMCG, Goods and Services, Manufacturing, BFSI, and Sales & Marketing. It is estimated that in the coming years, over 75 percent of marketing budgets will go into Digital Marketing.