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Looking for Google Ads Courses in Pune? Want to know and understand how Google Ads works? And how you can use that in your business? Then this is the best place, to begin with.
This blog includes all the details about Google Ads Courses in Pune that you must know about right from the course to its fee and syllabus details. But before diving in let’s first understand what Google Ads is.
What is Google Ads?
Google Ads is a platform used to advertise or promote a business, create brand awareness, help sell its products or increase website traffic online. It is a platform that enables you to create an online ad to target potential customers when they are looking for your products or services.
Approximately 9 billion searches are made on Google every day! Thus, using Google Ads can be a turning point in your business and help you stand in this cut-throat competition. This can be a great way to bring relevant visitors to your website for the goods or service your brand or business offers.
Google ads courses can be a breakthrough for businesses with a reach for virtual presence. With consumer confidence in search engines growing day by day, there’s no better starting point than signing up to use Google Ads to quickly get the attention you need to increase your bottom line.
Whether you’re a business, looking for a platform for promoting products and services to customers or looking forward to having a career in Google Ads consultancy, you may opt for this field as it is currently one of the best options in the area of digital marketing.
Being a Google Ads Expert is a promising profession with great career growth chances. Don’t believe us? Well, then let’s have a look at the Google Ads job opportunities available in Pune:
(Source: LinkedIn)
As it’s said that numbers speak a lot, true, isn’t it? Professionals in the field of Google Ads or SEM are great in demand. With that, Google Ads is one of the highest-paid digital marketing skills you must master.
Bonus Tip: But what if you want to master digital marketing as a whole with Google Ads? Then, you may opt for IIDE’s Digital Marketing Course to learn the nuances of digital marketing and dive deeper into the digital verse.
Now that you have a better understanding of Google Ads and how it works, let’s have a look at the best Google Ads Courses in Pune with the course curriculum, fee, duration of the course, and much more.
Quick Overview of Google Ads courses:
| Institutes | Duration | Fees |
|---|---|---|
| IIDE- The Digital School | 16 Hours | INR 15,000 |
| Simplilearn | 13 hours | N/A |
| Insider Academy | N/A | N/A |
| Digital Vidya | 1 month | INR 11,900 |
| Coursera | N/A | N/A |
| Skillshare | N/A | N/A |
Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Dec 31, 2024
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6 Best Google Ads Courses in Pune:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Google Ads Course Syllabus
- Learning Google Ads basics
- Setting up a campaign
- Introduction to Ad Groups & Keywords
- Bidding strategies & Budget Strategies
- Text Ads, Auctions & Ad Ranks
- Tracking & Optimization for Search Ads
- Google Display Network
- YouTube & App Ads
- Shopping Ads & Performance Analysis
Google Ads Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:
Google Ads Course Duration & Fees
The duration of the online Google Ads course is approximately 16 hours. The Google Ads course fees are INR 15,000 .
This fee may appear to be a little on the high side, but have a look at the course highlights:
Google Ads Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hour of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
Certification Offered
On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.
Now, this masterclass is not directly related to Google Ads but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/performance-marketing-course/
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2. Simplilearn
The world’s top online boot camp for learning digital economy skills, Simplilearn is dedicated to assisting individuals in gaining the knowledge and abilities necessary to succeed in the digital economy. It offers online training in a variety of topics, including Project Management, Digital Marketing, Data Science, Cloud Computing, Cyber Security, and others.
Simplilearn’s Google Ads Course will help you learn the finer points of pay-per-click, display advertising, conversion optimization, and web analytics through this PPC training course. With that, you will also learn about the campaigns that result in demonstrable ROI, gain in-depth knowledge of bidding strategies, ranking algorithms, and so much more.
Course Syllabus
- Introduction to Adwords
- Account Structure
- Keywords and Match Types
- Creating Texts and Seach Ads
- Ads Extension
- Display Ads
- Display Targeting
- Campaign Types and Setting
- Advertising Metrics
- Bidding and Bid Modifiers
- Quality Score
- AdWords Reports
- AdWords Tools
- Optimizing Account
Course Duration & Fees
This Google Ads course in Pune is for a duration of 13 hours and is not available.
Course Highlights
- Free Course
- Self-Paced Video Lessons
- 90 Days Access to Course
- Competition Certificate
- Learn Skills Like Adwords, Quality Score, and others
Contact Details
Phone: 1800-212-7688
Email: simplilearn@gmail.com
Address: Nalanda 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru
3. Insider Academy
Insider Academy is a premier PPC training academy. It offers online digital marketing courses to new business owners, working professionals, and sales and marketing specialists to advance their professional careers. Its training programs are innovative and practical.
Insider Academy offers courses like Digital Marketing, Web Design, Graphic Designing, Search Engine Optimization, English Training, WordPress, and others. Its Google Ads course will help you gain beginner as well as advanced knowledge of the niche
Course Syllabus
- PPC introduction
- Know how to set up an effective account structure
- Deep understanding of ad groups and keywords
- Get expert hands-on creating engaging ads & landing pages
- Integrating Google Adwords with an analytics account
- Measuring KPIs for ongoing marketing campaigns
- Analyzing reports and reviewing the parameters to optimize campaigns.
- Optimize keyword performance and quality score.
- Profound knowledge of display networks & Google partners.
- Mastery of Google Adwords editor and ad testing.
Course Duration & Fees
To know about the course duration and its fees, you’ve to fill out the form available on its website.
Course Highlights
- Learn from Industry Expert
- Step-by-Step Insight
- Certificate of Completion
Contact Details
Phone: 7838 642142
Email: [email protected]
Address: B-76, Basement, Noida Sec-2, Near Noida Sec-15 Metro Station
4. Digital Vidya
Digital Vidya was established in 2009 and has grown tremendously as it is the official training partner with Google and Microsoft India. It has a vision of fully equipping people with relevant professional skills. It has trained 61,000+ learners till now.
Digital Vidya offers courses like Search Engine Optimization, Inbound Marketing, Email Marketing, Social Media Marketing, and others. Its Search Engine Marketing Course will make you an excellent Google Ads expert and will help you in getting the best job opportunities.
Course Syllabus
- Overview of Search Engine Marketing
- Search campaigns (PPC)
- Google Display Network
- Shopping & Mobile Only Ads
- Campaign Optimisation & Performance Tracking
- Custom Audience & Remarketing
Course Duration & Fees
This Google Ads course in Pune is for a duration of 1 month and costs INR 11,900.
Course Highlights
- Offers contextual targeting
- Industry Recognition
- Flexible learning
- Live Instructor-led Sessions
- Lifetime access to Latest Content
- Hands-on Projects and Assignments
- 24×7 Trainer’s Support on Discussion Forum
- Group discounts on course fee
- Learn from real Case Studies
- Live Exercises
Contact Details
Phone: +91-80100-33033
Email: [email protected]
Address: C-7/6, Mianwali Nagar, Rohtak Road, New Delhi
5. Coursera
Coursera is one of the world’s top-tier institutes, having aided over a million professionals and enterprises with training, certification, and upskilling. The institute offers online boot camps planned and updated by industry and academic experts.
Coursera offers courses like Data Science, Business, Computer Science, IT, Language Learning, Health, Personal Development, Arts, Maths, and others. Its Google Ads course provides a thorough overview and advanced knowledge, real-world assignments, and virtual simulations to help students build experience.
Course Syllabus
- Introduction + Log In to Google Ads
- Set Up the First Campaign
- Create Campaign Structure
- Ad Group Set-Up and Keyword Research
- Create Ads
- Google Ads Dashboard
- Tools and Settings
- Campaign Optimization
Course Duration & Fees
Details of its Google ads course duration and fee are currently unavailable. For more details, you may visit its website.
Course Highlights
- 2 hours
- Beginner-friendly
- No download needed
- Split-screen video
- English
- Desktop only
Contact Details
Phone: (800) 952-5210
Email: [email protected]
Address: 381 E. Evelyn Ave Mountain View, CA 94041
Course Syllabus
- Lessons in This Class
- The Ultimate Google Ads Class For Beginners
- What We’re Going To Cover In This Section
- What is Google Ads?
- Where Do Google Ads Appear?
- Google Account Hierarchy
- Setting Up Your First Google Ads Account
- Location Targeting
- Budgets and Selecting Your Bidding Strategy
- Setting Up Billing
- What Is A Keyword & Understanding The Intent Behind One
- How To Find Keywords To Target – Related Website URL
- How To Find Keywords To Target – Keyword Planner
- How To Find Keywords To Target – SEMRush
- How To Organise Your Keywords By Themes
- Everything You Need To Know About Keyword Match Types
- How To Add Match Types To Your Keywords Like A Pro
- The Importance Of Negative Keywords How To Add Them To Your Account
- What We’re Going To Cover In This Section
- The Evolution Of How Ads Appear In Google
- Best Practices for Writing Killer Ad Text
- How To Create Your First Google Ad
- Ad Rotation – Everything You Need To Know
- Ad Schedule – How To Select The Days & Times You Want Your Ads To Show
- What We’re Going To Cover In This Section
- Target CPA
- Target ROAS
- Maximize Clicks
- Maximize Conversions
To know more about the syllabus, you can check their website
Course Duration and Fees
The course duration and fee for this course provided by skillshare are currently unavailable. However, you can get in touch with them to know more about these details.
Course Highlights
- Taught by an industry expert
- Beginner friendly
- Industry relevant curriculum
- 100% online
Contact Details
Phone: N/A
Email: N/A
Address: N/A
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Kartik Mittal
SEO Manager & Corporate Trainer
Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.