Top 6 PPC Courses in Pune to Upskill your PPC Skills

Updated on: Jan 6, 2023
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Do you want to find out the Best PPC Courses in Pune?  Would you like to learn how to boost the visibility of your website in browsers? You are at the right place.

For your convenience, we’ve compiled a list of the best PPC Courses in Pune, along with the course fees, instructors, reviews, and other relevant information.

So let us first understand what PPC is and why it is getting extremely popular. People might be asking why pay-per-click advertising is so popular in the market.

What are the many ways to get PPC training? What is the precondition for enrolling in this course? Is Pay-Per-Click (PPC) a job? What is the duration of the course? This Blog will answer all these questions.

PPC stands for Pay Per Click. It is a strategy for enhancing an online performance in a search engine in simple words. The more prominent your website is on search engines, the more exposure it obtains so the more likely you are to acquire new consumers, which is why most firms today use PPC. PPC is the most efficient approach to grow your company.

Google costs you less per click if your advertisements and landing pages are useful and pleasing to consumers, resulting in more earnings for your business. So, we would recommend you to use Google Ads.

Google Ads is the world’s most popular PPC advertising solution. Businesses may use the Ads platform to generate ads that show on Google’s search engine and other Google sites.

Google Ads uses a pay-per-click approach, in which users bid on keywords and get charged for each click on their advertising. When a search is begun, Google searches its pool of Ads advertisers and selects a group of winners to appear in the lucrative ad space on its search results page. 

The “winners” are determined by several variables, including the quality and relevancy of their keywords and ad campaigns, as well as the magnitude of their keyword bids.

Let’s see the Job Opportunities for PPC Specialists in Pune-

ppc Courses in pune - ppc job openings

PPC has a valid stake in the broadening scope of digital marketing in general. Digital marketing careers are a lucrative option in today’s society.

Digital marketing is the key to having a high-demand job. Emphasizing the role of digital marketing, businesses are stepping up their efforts to focus on it, and as a result, digital marketing scope is increasing day by day, expanding their market reach. 

The main benefits of a digital marketing job include higher income and more employment options. Apart from these, digital marketing features a wide selection of applications since promoting and branding a business through digital media is the quickest and most dependable form. 

Useful Tip: If you want thorough digital marketing training from the comfort of your own home, check out this 3-month Online Digital Marketing Course in India. This course covers all of the essential components of digital marketing, such as PPC, SEO, SMM and others.

You may also look at some more options for digital marketing courses in Pune.

Quick Overview of PPC courses:

Institutes Duration Fees
IIDE- The Digital School 16 Hours INR 7000
Victorrious Digital 25-30 hours N/A
School Of Digital Marketing 20 hours N/A
Sourcekode Institute 100 hours INR 17,000
Digital Trainee 2-3 months N/A
Skillshare N/A N/A


Now that you have a clear idea of PPC and an overview of courses let’s dive into the courses and their details:-

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Top 6 PPC Courses In Pune To Choose From:


1. IIDE – The Digital School

PPC Courses in PUNE - iide logo

IIDE is one of India’s most well-known Digital Marketing Institutes. It was started by Karan Shah in 2016, and it has now trained over a million students through online, offline, and on-demand methods.

IIDE was named “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 in the year 2020. IIDE has risen to the top because of its excellent teaching methods and enjoyable learning environment for students.

In the instance of covid-19, it is clear that the sooner we begin to adapt to the online medium, the better. In this regard, IIDE has already gone a step further.

IIDE offers an intensive Online Google Ads Course that includes certificates and innovative teaching methods. In the form of high-quality video lectures, students will be able to learn from top industry professionals and experts.

The next stage is to attend weekly live online sessions with the trainers to clear up any concerns or queries and learn through enjoyable activities and review the contents.

The finest part of IIDE is that students may benefit from one-on-one mentoring sessions with trainers for more in-depth problem-solving.

Are you curious to learn more about this course? Here’s all you need to know about the online Google ads course offered by IIDE. Before we get into the course specifics, have a look at this 3 minutes video that beautifully depicts student life at IIDE.

  • India’s Digital Scenario
  • Search Engine Optimization for E-Commerce Marketing (SEO)
  • How to Make Money from Your Blog
  • Google Ads – Search Engine Marketing (SEM)
  • Marketing with Content
  • Content Strategy in Advance
  • Essentials of Design
  • Marketing on Social Media
  • Influencer Marketing 
  • Management of Brand Reputation
  • Analytics for the Web
  • Strategy for Creativity
  • Media Preparation
  • Soft abilities
  • Email Promotion
  • Optimization for the App Store (ASO)
  • Website Design & Development
  • Psychology for AD
  • Writing copy

ppc Courses in PUNE - iide course faculty

The online digital marketing course lasts three months and requires roughly 16 hours per week. The Course Fee is INR 7,000, with a 0% EMI option available.

This fee may appear to be a touch on the high side, however, consider the course highlights:

Some of the training  highlights are

  • 40+ Hours of Video Instruction
  • 70+ Live Learning Hours
  • 13 or more certifications
  • Mentoring one-on-one
  • Complete placement assistance
  • More than 250 Hiring Partners

Certification Offered

On completion of this online Google Ads course, you will be able to rank your website higher on Google and become a PPC Specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

ppc Courses in PUNE - certification

IIDE Students Work At

PPC Courses in PUNE - iide placements

Student Reviews

ppc Courses in PUNE - iide student reviews

Contact Details

Phone: +91 91361 59148



2. Victorrious Digital

ppc Courses in pune - Victorrious Digiital logo

One of the best institutes in Pune to offer courses in Digital marketing. The institute strives to create polished professionals in Digital Marketing. Founded in 2014, the institute has successfully trained over 2500 students and has managed to complete around 300 batches. The institute focuses more on practical and hands-on experience and follows a 40-60 pattern of teaching where theoretical knowledge and practice through live projects are taught respectively. 

From the list of courses that Victorius Digital teaches, PPC is one of their most loved courses in Pune. The course will help you learn Google Ads, Pay-Per-Click, Search Engine Marketing (SEM).

PPC Course Syllabus 

  • Introduction to Search Engine Marketing.
  • Choosing the right keywords.
  • Setting up right came at the right time and right price.
  • PPC auction model.
  • To open a Google Ads account and manage the account.
  • Understand different channels- search, video, mobile, display, etc.
  • Formulate, plan and execute campaigns.
  • In-depth understanding of bidding strategies and techniques.
  • Analyzing performance.
  • How to re-market your products.

Course Fee & Duration 

The course is made up of 25-30 hours of training sessions. In class, you will obtain an in-depth practical understanding of each PPC topic.  Fee details are unavailable. 

PPC Course Highlights 

  • Their faculty is fully certified and extremely experienced and even has a deep knowledge of Pay-Per-Click Advertisements.
  • They provide complete theoretical and practical training in Google Ads which will help you to pass the Google Ads exam with flying colours.
  • They provide complete study material to our students.
  • Their SEM training course in Pune is focused on giving our students the knowledge necessary to be successful in their careers.
  • They provide job assistance to our students after the course is completed

Contact Details 


Phone: 9545022110

3. School Of Digital Marketing

ppc Courses in pune - school of digital marketing logo
Known as one of the oldest and renowned digital marketing institutes, the School of Digital Marketing has trained over 8000 students. This institute is known for its weekly assignment, which serves as a great practice for its students and the one-month internship programme that helps students apply their practical knowledge and check the output of what they have learned so far.

PPC Course Syllabus 

  • Google AdWord (PPC)
  • Ad Server Display
  • Video Ads
  • Creating your first campaign
  • Ad Groups & Keywords
  • Bidding Strategies
  • Ad Formats completing Types
  • Other Targeting Methods
  • Conversions

Course Duration and Fees 

The course is made up of 20 hours of training sessions. In class, you will obtain an in-depth practical understanding of each PPC topic.  Fee details are unavailable. 

Course Highlights 

  • Work on Live projects
  • 60% theory and 40% practicals
  • Get 100% job assistance till you land a job
  • Free Wi-Fi
  • Get assistance in certification programs
  • Learn from industry experts

  Contact Details 


Phone: +91 9518707188 

4. Sourcekode Institute

ppc Courses in pune - sourcekode institute logo

Known for being the most up-to-date and for its extensive digital marketing course curriculum in Pune. The curriculum is designed by industry experts and is a 360-degree course that helps the budding marketers to groom in a digital space in disciplines necessary to conduct a good digital marketing strategy for social media.

Course Syllabus

  • Introduction to Search Engine Marketing
  • Benefits of Search Engine Marketing
  • Google AdWords Vs. Microsoft Ad centre
  • Facebook Ads
  • Advertising Strategies
  • Direct Campaign Vs Branding Campaign
  • Introduction to Google AdWords
  • Account Creation
  • Billing Types
  • AdWords Interface
  • Basic AdWords Terminology
  • Recent updates in AdWords
  •  Account structure in AdWords
  • Limits in AdWords
  • Campaign Setup
  • Types of Campaigns
  •  Networks and Devices
  • Bidding Strategies
  • Budget Settings
  • Schedule Start date and date ad scheduling
  • Ad delivery and Ad Rotation
  • AdGroup and Keywords Setup
  • Admob and Adsense
  • Earning from YouTube Ads using Google Adwords
  • Facebook, Instagram and Whatsapp apps using Pixels

PPC Course Duration and Fees

The duration of the course is 100 hours and the fee is 17,000 INR.

Course Highlights 

  • Language: English Hindi Marathi
  • Lectures: 40
  • Certification: Yes, Google Certification
  • Project : 5 Minor + 1 Major
  • Skill Level: Beginner
  • Duration : 64 hrs + 36 hrs
  • Max-Students: 20
  • Placement: Yes

Contact Details

Phone:+91 8408839923

5. Digital Trainee

ppc Courses in pune - digital trainee logo
Digital Trainee has been running operations for the last 5 years and has managed to train over 5000+ students to achieve an excellent skill set on an affordable;e budget. Its students work on real-time case studies and implementation of the skills learned through digital marketing theories. They have trained over 175 batches and earned themselves a 4.9-star rating.

PPC Training Syllabus

  • Introduction to Search Engine Paid Marketing
  • Google Ads Account Setup
  • Interface Tour and Billing Setting
  • Account Structure
  • Campaign Setting
  • Ad Group Setup
  • Keyword Research Tools
  • Keyword Match Setup
  • Understanding Ad Auction
  • What Is Quality Score
  • Types of Bidding in AdWords
  • Ad Formats
  • Ad Guidelines
  • Ad Extensions

Fees and Course Duration

The course is for 2-3 months. For the Fee Structure contact them with the details given below.

Course Highlights 

  • 100% Job Placement Assistance
  • 17+ International Certificates & Guaranteed Internship
  • 7+ Years of experience as trainers
  • Micro batch size
  • Proven Training Methodology
  • Backup Training Videos
  • Technical Support

Contact Details


Phone: 7249860957

6. Skillshare – The Full Google Ads Course From Beginner To Expert – PPC

PPC courses in Pune - Skillshare's logo

There are thousands of online courses available on Skillshare on a variety of topics. The institute is dedicated to educating people around the world. The company has trained more than 3 million people. You will learn the basics of Google Ads and all the necessary tools. To learn more about their course, check out the details below.

Course Syllabus

  • Course Introduction
  • Create Your Google Ads Account
  • Google Ads Dashboard
  • Google Ads PLan
  • Market & Competitors Research
  • Keywords Research
  • Create Your Google Search Campaign
  • Search Ads Monitoring and Scaling
  • Google Merchant Center
  • Google Shopping Camapign
  • Google Shopping Campaigns Highlights
  • Google Display Campaigns Introduction
  • Create Your First Display Campaign
  • Create Your First Video Campaigns
  • Creating a Performance Max Campaign
  • Google Discovery Ads
  • Content suitability
  • Reports
  • Rules

To know more about the syllabus, you can check their website

Course Duration and Fees

The course duration and fee for this course provided by skillshare are currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

  • Taught by an industry expert
  • Beginner friendly
  • Industry relevant curriculum
  • 100% online

Contact Details

Phone: N/A

Email: N/A

Address: N/A 

Now that we’ve seen the top 6 PPC courses in Pune, let’s look at some common questions. 

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FAQ- Frequently Asked Questions

How much do PPC Courses cost?

The PPC training cost in Pune depends on the institute you opt for. It ranges from INR 5000 to INR 7000. IIDE’s Online PPC Course costs INR 7,000 and is led by industry professionals.

What is the best PPC Training course?

According to the listicle above, IIDE provides the best Google Ads Course in Pune because IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students learn from the top business leaders and get some insights into the corporate world.

What is the Scope of PPC careers in India?

The scope of PPC careers in India is very bright and promising. The way PPC has enabled businesses to strengthen their marketing game is commendable and thus, companies are looking for PPC professionals and analysts. With such high demand, this job role enjoys a good pay scale in the industry. Thus, PPC careers are a very lucrative career choice. 

For more information, the Benefits of SEM blog might interest you.


This is it for this blog! I have listed down all the top 5 PPC Courses in Pune. You can learn from industry leaders and gain excellent placement possibilities all under one roof with courses like IIDE’s online digital marketing course.

 You can also look at our short-term digital marketing certification courses if you want to learn important parts of digital marketing that are simply focused on a single talent.

Please email us at for a counselling session if you want to learn more about the courses we offer. Hope this blog helps you in your research.

Also check out these other courses in Pune – Content Writing, Google Analytics and SEO.

 If you have any questions or queries regarding any of the above Institutions feel free to comment below and ask.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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