Digital vs Traditional Marketing in Nepal: Key Differences

In this blog, we’ll discuss digital marketing vs traditional marketing in Nepal. Choosing between digital and traditional marketing strategies might be difficult for many companies operating in the Nepali market. The financial section will typically advise choosing one marketing channel over the other. Who, though? The comparison then becomes relevant.

Digital Marketing vs Traditional Marketing in Nepal - Digital Marketing vs Traditional Marketing

(Source: Designyourway)

Businesses in Nepal have undoubtedly come to realise the importance of efficiency. What makes digital marketing so popular among Nepali enterprises is the lack of travel required to advertise your brand or products.

Do you remember when the only options available in the Nepali advertising market were hoarding boards, newspaper adverts, radio announcements, and other conventional marketing techniques? Those times are over. You can now complete it online using the web.

Local start-ups and enterprises in Nepal have chosen to abandon traditional marketing and switch to what is digital, joining international chains and franchises of well-known brands.

Let us understand the terms traditional marketing and digital marketing separately.

Karan Shah - Founder and CEO at IIDE

Karan Shah

Founder and CEO at IIDE

Updated on: Sep 12, 2024

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Karan Shah - Founder and CEO at IIDE

Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.

His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.

To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).