The What, Why, Where & How of a Career in Digital Marketing – 2025 Updated

The Internet is embedded in every corner of our lives. It has changed almost every facet of our lifestyle, whether it’s the most basic need or luxury in our lives. Don’t believe Me?

Do you remember the last time you ordered your food using a takeaway pamphlet? Or better yet, the last time you listened to music on channels like MTV? I can’t remember either! My point being – things have changed drastically.

With almost 50% of the earth’s population on the internet, naturally, it has compelled marketers across the world to hop on this opportunity, thereby giving birth to digital marketing.

Because of the large number of potential customers, some people have decided to pursue a career in digital marketing. However, many enthusiastic newcomers are still undecided about whether digital marketing is a smart career choice.

Don’t worry, we’ve got you covered and made sure you know all you need to know about Career in Digital Marketing.

Here are some key points to consider:

• How to start a career in digital marketing: Steps to get your foot in the door of this ever-evolving field.
• The skills needed for a digital marketing career: Essential abilities to thrive in this dynamic industry.
• Digital marketing job roles: Understanding the various positions available and what they entail.
• Career growth in digital marketing: Exploring the potential for advancement and future prospects.

Don’t worry, we’ve got you covered and made sure you know all you need to know about digital marketing before pursuing a career in it.

Be sure to also read our blog on Career in Digital Marketing in India. We go over the career opportunities available in digital marketing in greater detail.

But Wait, What Exactly is Digital Marketing?

Before we delve into the why, where, and how of a career in digital marketing, let’s clear our doubts about what digital marketing really is.

Like traditional marketing, digital marketing is the promotion of a company’s products or services. However, marketers convey these promotional messages to their consumers via the Internet.

Some digital marketing activities are search engine optimisation (SEO), social media marketing (SMM), search engine marketing (SEM), content marketing, email marketing, influencer marketing, e-commerce marketing, and more.

I’m sure you’ve come across these tactics more than once. For example, have you noticed how the items you left in Amazon’s shopping cart follow you around on different platforms? It would probably look something like this:

Source: Pacvue

In the digital industry, we call this remarketing. It is a digital marketing tactic to deliver targeted ads to consumers visiting a business’s website. Pretty cool, right?

Check out our blog, “What is Remarketing“, if you want to learn more about remarketing. This blog will provide you with all the necessary knowledge to recognize the power of remarketing.

Now that you have a basic understanding of digital marketing, let’s discuss why so many individuals worldwide are looking to pursue a career in digital marketing.

Why a Career in Digital Marketing?

With over 4 billion people using the internet, digital marketing is gaining more and more importance in the eyes of every business today.

Digital marketing has allowed marketers to communicate with the right target audience at the right time and place for half the cost! Hence, every company around the globe is moving its advertising dollars from traditional marketing to digital marketing.

In a nutshell, the only way a business can survive in the rapid digital environment is by adapting to the change. Even businesses that didn’t even bother having a Facebook page, are now actively looking for a digital marketer.

Related Read: What is Facebook Advertising

What does that mean for an aspiring digital marketer? The demand for their skills is sky-high! To add a cherry to the cake, the supply of digital marketers is substantially low, which means you can expect high pay.

Considering the coronavirus outbreak, according to Forbes, businesses across the world have had to speed up their digital transformation.

Even when the world’s economy is being rocked by a deadly virus, businesses are turning to digital marketing methods to survive in the market.

Hence, digital marketing will future-proof your career and provide you with the job security you need in times like this.

Another impressive aspect of a career in digital marketing is the various career options it offers. As long as you’re creative, analytical, insightful or technologically inclined, you will definitely find a potential career path in this industry.

Also Read: Digital Marketing Jobs

What are the Career Opportunities in Digital Marketing?

Now that you have an overview of the digital marketing industry, let’s check out some common opportunities you can explore as an entry-level digital marketer.

1. Content Strategist

A content strategist is responsible for curating engaging and compelling content to attract new consumers and retain existing customers. You’ll largely create content in the form of a blog, article, ebook and more.

To become a content strategist, you’ll need strong writing skills and SEO (Search Engine Optimisation). The average salary in India is ₹486,473 annually. (PayScale)

So, If you want to stand out from the other candidates and upskill yourself, our online content marketing & strategy course will help you achieve that.

2. Social Media Manager

As a social media manager, you will be responsible for your company’s following and engagement rate across all social media platforms. You can also partner with a reputable social media marketing agency.

Or, if you want to gain skills in a particular subject, such as Instagram, then this free Instagram marketing masterclass is just for you.

You’ll need experience with social media platforms like Facebook, Instagram, YouTube, Google, and others, as well as the new social media platform, for this position. The average salary in India: ₹3,07,640 annually. (PayScale)

Make sure you don’t miss out on our online social media marketing course as it will help you gain the skills you’ll need to land a job in this area.

3. SEO (Search Engine Optimisation) Specialist

Every company wants to increase website traffic, but how do they accomplish it? By use of search engine optimization. As an SEO professional, you will be in charge of ensuring that your company’s website appears on Google’s first page.

For this role, you will need expertise in search engine algorithms and platforms like Google Analytics and Google Search Console. The average salary in India: ₹2,47,947 annually. (PayScale)

To help you acquire all of the tools, methods, and information you’ll need to become a great SEO professional, we’ve put together a comprehensive online search engine optimisation course.

4. Paid Marketing Manager

As a paid marketing manager, you will manage and execute paid ads on all social media platforms, search engines and display networks.

For this role, you will need excellent analytical skills along with expertise in every medium of digital advertising. The average salary in India is ₹3,34,605 annually. (PayScale)

5. Web Analyst

As a web analyst, you will primarily look over the efficiency and maintenance of a company’s website. Typically for this role, you need to work with tools like Google Analytics and Statistical Analysis System (SAS) without breaking a sweat.

To enhance your skills and increase your chances of securing a role, consider enrolling in digital marketing courses with placements that offer hands-on experience and job assistance. The average salary in India is ₹3,34,605 annually. (PayScale)

So, the above points cover all the available in-demand digital marketing jobs. Now, look at some job portals to search for the position you want. Additionally, attending a free digital marketing masterclass can provide you with valuable insights and tips to excel in these roles.

Where to Find a Digital Marketing Job?

Once you’ve chosen a career path in the digital marketing industry, you can start your quest for a job. Where? Online! For the benefit of our readers, I have listed out the top 5 online job portals that offer entry-level digital marketing jobs

1. Naukri.com
2. Indeed
3. Monster
4. Linkedin
5. Glassdoor

If you’re specifically looking for a more flexible working arrangement, you can find a job on the following marketplaces:

1. Freelancer
2. Upwork
3. Fiverr
4. Guru

How Do I Start My Career in Digital Marketing?

Digital marketing is a fast-paced, ever-growing industry. Once you’ve decided to pursue a career in digital marketing, you’re left with the challenge of choosing a method of learning it.

However, fret not! To ease your burden, We’d like to suggest a certification course. In this way, you’ll learn in a collaborative environment and earn a certificate simultaneously. A certification will help you stand out and give you a competitive edge.

So head on and check out our post-graduation in digital marketing program taught by industry experts.

This online digital marketing course will help you get ready for all the career mentioned above opportunities, as well as group projects, internship opportunities, and much more.