Marketing Professional Courses to Help Increase Earning Potential

Marketing has evolved over the years. With changing consumers’ needs, preferences, buying behaviour, etc., marketers have adopted different strategies to promote their offerings to their desired audience. 

For instance, after identifying an increase in the time people spend on the Internet and various social media platforms, brick-and-mortar businesses have created an online presence. Other businesses, be they multinational or small business owners have started adopting digital marketing practices to keep up with the trend.

For businesses to adopt such digital practices, they need to ensure that their employees have the required skills to execute marketing campaigns. However, if one is not able to adapt to such changes, then one will run the risk of being replaced by a skilled professional.

To stay ahead of the competition, one needs to ensure that one learns new skills by pursuing a range of marketing professional courses. By pursuing the best marketing professional courses, one can become a certified digital marketing professional, which once added, will multiply the value of your resume.

This blog will cover the best online digital marketing courses in India or marketing professional courses that one can pursue without quitting their job.

Importance of Pursuing the Best Marketing Professional Courses

By pursuing a range of marketing professional courses, one can become a certified digital marketing professional. Certificates that one gain after completing a course serve as a testament to the knowledge that one has gained while pursuing a course from an institute. 

Such marketing professional courses help an individual add a skill set apart from their work experience to their resume. This increases their chances of getting a new job because recruiters often hunt for candidates who can bring more talent to their table apart from mere work experience. 

Apart from securing a new job, pursuing the best marketing professional courses can also help one receive a promotion earlier than the expected time frame because they can use those skills to bring better outcomes for their company. 

It may get hectic to pursue a job as well as upskill simultaneously, however, it strongly indicates the time and effort one is willing to give to stay updated with the current trends and practices. Hence, it is strongly recommended for one to invest in one of the best marketing professional courses and move up the career ladder.

List of The Top Marketing Professional Courses that a Working Professional Must Upskill In 

Here is an overview of some of the best certifications for a marketing professional that one must consider while investing:

1. Online Digital Marketing Courses

With the prime aim of extending digital education beyond geographical boundaries, IIDE came up with Online Digital Marketing Courses to equip both national and international students with the knowledge and skills required in the digital industry. 

By adopting a modern approach to education, IIDE’s award-winning digital marketing courses cater to all the requirements of their students, working professionals, and business owners.

Courses Offered:

IIDE’s online digital marketing courses are broken into two main components:

• Professional Certification in Digital Marketing and Strategy: This course is a perfect match for working professionals who want to learn new skills without quitting their jobs. Along with providing a holistic understanding of the basic and advanced concepts of digital marketing, this course focuses on equipping students with agency and leadership skills.
• Advanced Certification in Digital Marketing: This course is perfect for students who are pursuing their graduation or have recently completed their bachelor’s degree. This certification helps students with a graduate degree to add a certification to their resume which helps them to stand out from other graduates in the same field.

Overview of Online Digital Marketing Courses:

• Supper Sessions with marketing leaders who have worked with global brands
• 1-on-1 mentoring sessions to ensure that students can get their doubts personally resolved
• Campus Immersion ensures that students can come and experience the IIDE vibe offline just like students who have pursued IIDE’s Post Graduation in Digital Marketing Program
• Hands-on experience with AI-powered tools

If you find yourself interested in enrolling for one of our courses but wish to experience learning at IIDE before investing, then we recommend you attend our “Digital Marketing Basics” masterclass and then make a decision for yourself.

Course Platform: IIDE – Indian Institute of Digital Education

Course Duration: 4-6 Months

Course Fees: INR 1,15,000 – 1,60,000

Contact Number: +91 9619958615

Email: [email protected]

Website: https://iide.co/

Want to learn more about the offerings of this course? Check out this blog on “Is IIDE’s Online Digital Marketing Course Worth It?”  

2. Google Analytics Certification

This course helps students to analyse the results of any digital marketing strategies that have been implemented by a company. A higher requirement for skills in Google Analytics has made it one of the most demanding marketing professional courses among digital marketing enthusiasts.

Google has replaced its existing course of Google Analytics with Google Analytics 4 which helps marketers understand how to study data, derive insights and use them to formulate their company’s marketing strategy.

Course Platform: Skillsop

Course Duration: 4.6 Hours

Course Fees: Free

3. Certified Digital Marketing Master Course (CDMM)

One of the other marketing professional courses that provides students with training on various components of digital marketing. With the help of this certification, students will be equipped with the knowledge and skills required to achieve a company’s marketing goals.

This course is a must for students who want to learn the ins and outs of digital marketing and become a pro in this domain.

Course Platform: Analytics Vidhya

Course Duration: 3 Months

Course Fees: INR 56,886

4. Professional Digital Marketing Course+

Digital Marketing Institute (DMI) has teamed up with the American Marketing Association (AMA) to give birth to Professional Digital Marketing Course+ with the main motive to equip marketers with the latest skills.  

This course covers all the aspects of digital marketing such as SEO, email marketing, content writing, website planning and development, social media marketing and more.

This course entails everything that a marketer needs to learn to grow up the career ladder. This 30-hour course is carefully designed by tailoring to a marketer’s requirements. In the end, they receive two certificates from DMI and AMA which help them to begin their career in the digital industry.

Course Platform: Digital Marketing Institute

Course Fees: $1442

5. Fundamentals of Digital Marketing

This is one of the popular marketing professional courses that help students build a strong foundation on the basics of digital marketing. With the help of Google Trainer, this course entails 26 modules covering various elements of digital marketing and real-life examples to help students implement their learnings in a corporate setting.

By the end of this course, students will be equipped with the required skills and knowledge to help them reap positive results from their company’s marketing campaign.

Course Platform: Google
Course Duration: 40 Hours
Course Fees: Free

6. OMCP Digital Marketing Certification

Being a globally recognized certification, this course has made its way to one of the best marketing professional courses. This certification is awarded to professionals as a recognition of their skills demonstrated and the knowledge used to implement best practices in various digital marketing disciplines.

This OMPC certification gives the certificate holder an edge over other candidates in the job market and earns 16-26% more than a non-certified working professional.  

Course Platform: OMCP

Course Fees: INR 32,307

7 SEO Toolkit by Semrush

Being a recognized leader in the field of SEO, semrush offers the best marketing professional courses for marketing professionals to brush up their skills. SEO toolkit helps marketers to dive into the intricacies of keyword research, and its ranking to planning the creation of content for their digital marketing campaign.

With the help of SEO, brands get their website to rank for a particular keyword so that their content is made easily visible to the audience. After getting a strong hold on the basics of SEO, marketers can start implementing their knowledge to formulate a strategy that can attract new audiences to their website.

Course Platform: Semrush
Course Fees: Free

These are some of the top marketing professional courses one must consider to upskill. If you want to learn about more professional courses, then we recommend you check out this blog on “Top Professional Courses in India”. 

Scope After Pursuing Marketing Professional Courses

After pursuing the above courses, one can make a career in the following fields:

1. Brand Manager

As a brand manager, your role will involve performing activities to market the brand to a larger audience. Your one and only goal should be to make the product eye-catching to your target audience so that it is easy to convert them into your brand’s customers.

2. Sales Manager

A sales manager has to be a role model for their subordinates. They are responsible for providing the necessary training to ensure that their department are able to meet its objectives.  

Additionally, the role of a sales manager involves devising new plans and strategies that can help increase the sales of an organization.

3. Market Research Analyst

A market researcher’s role involves studying and analyzing various demographics and compiling all the data on the current trends prevailing in the industry. Based on the data compiled and studied, the company formulates new ways to communicate with their customers. A market research analyst also has to study the competition, the changing needs and preferences of its customers and provide solutions to any challenges faced by the company.

4. SEO Manager

The responsibility of an SEO manager is to increase the ranking of their company’s website on the SERP (Search Engine Results Page). Other roles also involve driving organic traffic to a company’s website, managing Google Ads, etc. 

These are just a few career options that one can consider to follow. We recommend you check out this blog on “Scope of Digital Marketing” to learn how making a career in this rapidly growing industry benefits you. 

FAQs

Q1. What is a certified marketing professional?

One becomes a certified digital marketer or a marketing professional after one equips oneself with the skills taught in various marketing professional courses. This helps them to add an additional skill set to their resume when looking for a job in the industry.

Q2. Which course is booming now?

According to the current scenario, a boom in the digital industry is accompanied by an exponential increase in demand for various digital marketing courses. A rise in demand for such working professionals has resulted in such an increase. Many students look for the best digital marketing institutes so that with the help of their training, they can embark on their careers in the digital marketing industry.

Q3. Which field has a good future?

With the rapid growth in the ecommerce industry, digital marketing practices and practitioners that conduct such practices have drastically increased. With almost everything available over the internet and social media there has been a positive growth in the digital marketing industry. With an infinity of opportunities yet to be explored, it can be assured that digital marketing is here to stay and has a positive future.

Q4. Where can I study marketing?

Marketing can be pursued both online as well as offline. Many working professionals opt for online courses so that they can upskill without quitting their jobs. Offline courses are usually pursued by students who have recently graduated and want to explore digital marketing as a career option. 

Q5. What is the qualification for marketing?

There is no specific qualification to pursue any online digital marketing course. However, if someone is interested in pursuing a PG in digital marketing then are required to complete their graduation in marketing or any related field.

Conclusion

After reading this article, you must understand the importance of pursuing various marketing professional courses to help you advance your career in the field of digital marketing. 

However, if you are adamant about making a career in digital marketing and want to learn the ins and outs of digital marketing, then you should check out IIDE’s Post Graduation in Digital Marketing Program.

If you have any questions regarding our course offerings, curriculum, fee structure, etc, then we recommend you schedule an appointment with one of our senior academic counsellors. They will cater to all your doubts personally as well as help you avail a scholarship for one of our courses.