20 Benefits Of Digital Marketing In UAE – Latest Updates

Updated on: Sep 25, 2023
Benefits of digital marketing in UAE - Featured Image

Are you eager to know the benefits of digital marketing in UAE? Want to know how digital marketing is going to expand shortly? You are, indeed, in the proper place. In this blog, we will discuss everything related to the benefits of digital marketing in business in UAE.

But before that, let us talk a bit about digital marketing, its importance, and how digital marketing flourished during COVID-19 and after it.

What exactly is digital marketing?

Digital marketing is nothing but promoting products and services online, either through social media applications or online websites. From building an online website to promoting products and services over social media platforms, all of this is a part of new-age digital marketing.

With the help of digital marketing, small businesses can target customers worldwide, have a higher chance of conversion, get a higher return on investment at a low cost, and improve brand awareness. With this, it can also win customers’ loyalty, which will eventually help to improve the company’s goodwill.

During Covid-19, almost all the shops were shut down. A lot of small businesses were suffering losses. That’s when digital marketing started getting recognised by people. People have started using social media platforms to promote and sell their products. Everyone is slowly starting to accept this new concept of digital marketing.

After Covid, everyone got so used to promoting, selling, and purchasing online that now there is no going back. Digital marketing is all set to grow and only grow. If you wish to know more about the need and importance of digital marketing, check out this blog.

Overall Benefits Of Digital Marketing In UAE:

Benefits Of Digital Marketing in UAE - Benefits of digital marketing

(Source: Twist Article)

  • Global reach

Digital marketing is all about productively using the internet. With the help of the internet, one can easily reach out to a wide range of audiences. Unlike traditional marketing, where a lot of time, effort and money is required to reach out to the audience, digital marketing will help to reach out to the right customers in no time. 

  • Higher conversion rate

With the help of the right digital marketing strategy, a company can generate a good number of leads. These leads can be converted into sales using some tips and tricks of digital marketing. To know about these tips and tricks, do check out this blog.

  • Trackable results

Digital marketing enables you to track and measure where exactly leads are getting generated, how are these leads getting converted into sales, etc. Amazing, isn’t it? Let us understand this with an example. If you want to run a marketing campaign for a particular product, it is important to know if that campaign is generating sufficient leads and if these leads are getting converted or not. Knowing the exact results is important. And this is what digital marketing does. It enables you to know what are the exact results so that you can fix them the next time.

  • Increased returns on investment

A successful business is one which gets higher returns on less investment. The investment required by companies using digital marketing techniques is low when compared to traditional marketing. So companies using digital marketing strategies need not be tense about the budget.

  • Increased engagement

The main part of marketing is engagement with the customers. Through digital marketing, you can have increased engagement with your customers. With digital marketing strategies like content marketing, email marketing, social media marketing, etc one can interact with the customers often. A company can make use of social media platforms to post engaging content to be interactive with customers.

  • Increased social currency

Your online presence is ultimately what defines your social currency. It resembles your digital footprint in several ways. Digital marketing can help you steadily build your social capital, which strengthens and expands your online presence. With ongoing efforts, the improved social currency will result in repeat business, necessitating less marketing effort. Digital marketing is therefore highly helpful for raising social currency.

  • Forms of content

This is one of the best advantages of digital marketing. You can choose from a variety of types of content, that suits best for your product, service or business. This way you can keep the presence of your business fresh on online platforms. Here are some of the most common types of content that you can choose from-

Visual content
Social media posts
Webinars, etc.

  • Multiple strategies

The strategy used by a B2B business may not be the same for B2C. That means there are various digital marketing strategies that can be used by businesses according to their needs. Some of the most popular strategies of digital marketing are

SEO-based content creation
Search engine marketing
Video Marketing
Social media marketing
Email marketing
Influencer marketing, etc

To know more about the strategies of digital marketing in detail, do check out this blog.

  • Customer relationship management

To get repeat purchases from customers it’s essential to maintain good relationships with customers. This can be done by providing good after-sales service, discounts on special occasions, etc.

  • Brand loyalty

Once you get leads and conversions, it’s important to engage with the audience so that you do not miss out on them and also to increase your awareness through word-of-mouth. This will not only help to increase brand loyalty but also improve the goodwill of the company. 

Benefits Of Digital Marketing In UAE For Small Businesses:

Benefits Of Digital Marketing in UAE - Digital Marketing for small businesses

(Source: kochiesbusinessbuilders.com)

  • Cost-effective

Efficiency refers to getting maximum returns at a low cost. Small businesses may usually have lower budgets when compared to larger businesses. But you need not worry. The initial costs for digital marketing are comparatively lower than traditional marketing. So, small businesses can still get excellent results with lower budgets.

  • Target ideal customers

It is important to target the right customers at the right time. With the help of digital marketing strategies, small businesses can easily reach a wide range of customers and target the right ones.

  • Better customer experience

As said, the customer is the most important aspect of the entire marketing process. Small businesses can directly interact with customers without the need for any middleman. This way they can have better relations with the customers and provide them good service.

Benefits Of Digital Marketing In UAE For Large Businesses:

  • Remarketing opportunities

Remarketing is one of the best strategies of digital marketing. It is advertising to those customers who have previously shown interest in your product or service. By sending SMS and emails to them, you can increase sales.

  • Paid marketing

Larger businesses will have huge budgets which can be used for paid advertising. Also, they can invest in some of the top digital marketing tools that can be beneficial for the company in getting more conversions.

Digital Marketing Courses in Delhi - masterclass

Career In Digital Marketing In UAE:

Benefits Of Digital Marketing in UAE - Career in Digital Marketing

(Source: Education Gayan)

In the UAE, there is a lot of demand for digital marketing professionals. A few of the most sought-after positions with their salaries are:

Role Salary
Content Writer AED 6,280 per month
Copywriter AED 7,779 per month
Social Media Marketer AED 6,333 per month
SEO/SEM Specialist AED 3,872 per month

1. Content Writer

Content is the base of marketing and thus plays a pivotal role in any kind of business. As a content writer, your main focus will be on creating long-form content such as blogs, articles, ebooks, case studies, etc.

A content writer has to make sure that all the content created for various platforms is engaging and SEO-optimized. If you want to become a good content writer then you will have to create content for multiple channels and manage them effectively.

Average Salary: AED 6,280 per month

2. Copywriter

As a copywriter, you will need to work on taglines, emails, ads, product descriptions, and much more.

So if you have a creative mind then you should definitely enter this field. As a copywriter, you have to create short and clear messages that are eye catchy as well as meaningful to your customers. It depends on your ability to speak a lot with fewer words

Average Salary: AED 7,779 per month

3. Social Media Marketer

9.75 million users in the UAE use social media platforms daily. Social media is just not about posting content or a platform to socialize, in fact, there is much more to it.

Your role as a social media marketer will be to post relevant content that customers can resonate with and engage with. Posting on social media helps to increase awareness about a new product and promote the brand on multiple social media platforms. This requires a clear understanding of social media and graphic design tools.

Average Salary: AED 6,333 per month

4. SEO/SEM Specialist

Both SEO and SEM are very important digital marketing practices of a business. Your role will be to make your content SEO-optimized, or else your efforts will not reflect on SERP. With frequently changing Google Algorithms, it becomes a challenge to excel in the art of SEO

Since every company wants to rank at the top of SERP, the demand for SEO/SEM experts is increasing. To enter this niche you require to know SEO-optimized content using SEO tools, Google Analytics, and the basics of HTML and CSS

Average Salary: AED 3,872 per month

These jobs are going to increase by 2023. Also, the demand for digital marketing skills and experts will double and triple shortly. So be ready with your digital marketing skills to shine in the future. To learn more about digital marketing careers, do check out this interesting blog.

If you want a promising career in digital marketing then you should consider investing in our digital marketing courses. Check out what our students have to share regarding our learnings and look for yourself.

Benefits Of Digital Marketing Careers In UAE:

  • Fast-growing industry

No doubt, digital marketing is one of the booming industries today. This field has got so much potential. Today, almost every company requires to use digital marketing strategies and have an online presence to create awareness and generate leads.

  • High-paying jobs

Today the demand for digital marketing professions is very high. But not everyone has good knowledge about digital marketing. So if you can ace this, you can get a very good opportunity in this field with a good salary.

  • No particular educational qualification is required

Anyone interested in learning can start gaining knowledge about digital marketing and start a career in this field.

  • Freelance job opportunities

If you want to work from home and on your terms, you can start your digital marketing agency and offer services to clients. You can offer SEO services, content, social media strategies, etc.

  • Job security

The most important thing going on in everyone’s mind while taking up a job is job security. Digital marketing is one of the safest careers today as this is the fastest-growing industry and every company is demanding digital marketing experts.

FAQs – Frequently Asked Questions

Q. What’s the future of digital marketing?

Ans: Digital marketing is expanding rapidly and has a favorable effect on both businesses and people’s daily lives. Many job opportunities are already available and will increase shortly. Hence, there is immense scope for digital marketing.

Q. Why digital marketing is important nowadays?

Ans: To increase the business growth of any company or organisation, digital marketing uses successful tactics to generate greater income and conversion rates. Hence, it is important to know about these tactics and strategies.

Q. Is digital marketing good in UAE?

Ans: Yes, digital marketing is very good in UAE. Due to the high need for digital marketing experts, the UAE is one of the biggest marketplaces for internet marketing. As a result, there are many job opportunities in the booming field of digital marketing in the UAE. Therefore, all businesses—small, medium-sized, and large—use digital marketing to connect with their target market.

Q. What is the main objective of digital marketing?

Ans: The primary goal of all digital marketers is to increase revenue and generate profits. Combining SEO efforts with PPC Ads, which assist in reaching and attracting potential customers, can accomplish this.

Q. What is the smart goal in digital marketing?

Ans: The smart goal in digital marketing is one that is specific, measurable, achievable, realistic, and time-bound.

Q. What are the most trending digital marketing strategies in the UAE?

Ans: There are some trends that are getting popular in the UAE. Some of these are AR (Augmented Reality) and VR (Virtual Reality), SEO/SEM, Social Media Marketing, Email Marketing, and much more.


Oh no! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understand how important digital marketing is in today’s world. 

If you are a working professional or a college student then you can check out IIDE’s Professional Certification in Digital Marketing and Strategy and Advanced Certification in Digital Marketing. This is one of the best online digital marketing courses in the UAE.

So what are you waiting for? Go and start exploring the digital world.

We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Vrinda

    Best explanation so far kuddooss🙌

  2. Deepam Gandhi

    Your article was excellent! Superb work almost all elements of the advantages of digital marketing were covered by you! Thank you for sharing this article.

  3. Sandip

    Great job! You pretty much encompassed all the benifits of digital marketing. Thanks for sharing this post.

  4. Rashmi Jain

    I really liked the article and the way the points were present it was easy to understand and I got the answers I was looking for. Thanks for sharing.


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