Are you eager to know the benefits of digital marketing in UAE? Want to know how digital marketing is going to expand shortly? You are, indeed, in the proper place. In this blog, we will discuss everything related to the benefits of digital marketing in the UAE.

But before that, let us talk a bit about digital marketing, its importance, and how digital marketing flourished during COVID-19 and after it.

What exactly is digital marketing?

Digital marketing is nothing but promoting products and services online, either through social media applications or online websites. From building an online website to promoting products and services over social media platforms, all of this is a part of new-age digital marketing.

With the help of digital marketing, small businesses can target customers worldwide, have a higher chance of conversion, get a higher return on investment at a low cost, and improve brand awareness. With this, it can also win customers’ loyalty, which will eventually help to improve the company’s goodwill.

During Covid-19, almost all the shops were shut down. A lot of small businesses were suffering losses. That’s when digital marketing started getting recognised by people. People have started using social media platforms to promote and sell their products. Everyone is slowly starting to accept this new concept of digital marketing.

After Covid, everyone got so used to promoting, selling, and purchasing online that now there is no going back. Digital marketing is all set to grow and only grow. If you wish to know more about the need and importance of digital marketing, check out this blog.

Overall Benefits Of Digital Marketing In UAE:

(Source: Twist Article)

• Global reach

Digital marketing is all about productively using the internet. With the help of the internet, one can easily reach out to a wide range of audiences. Unlike traditional marketing, where a lot of time, effort and money is required to reach out to the audience, digital marketing will help to reach out to the right customers in no time. 

• Higher conversion rate

With the help of the right digital marketing strategy, a company can generate a good number of leads. These leads can be converted into sales using some tips and tricks of digital marketing. To know about these tips and tricks, do check out this blog.

• Trackable results

Digital marketing enables you to track and measure where exactly leads are getting generated, how are these leads getting converted into sales, etc. Amazing, isn’t it? Let us understand this with an example. If you want to run a marketing campaign for a particular product, it is important to know if that campaign is generating sufficient leads and if these leads are getting converted or not. Knowing the exact results is important. And this is what digital marketing does. It enables you to know what are the exact results so that you can fix them the next time.

• Increased returns on investment

A successful business is one which gets higher returns on less investment. The investment required by companies using digital marketing techniques is low when compared to traditional marketing. So companies using digital marketing strategies need not be tense about the budget.

• Increased engagement

The main part of marketing is engagement with the customers. Through digital marketing, you can have increased engagement with your customers. With digital marketing strategies like content marketing, email marketing, social media marketing, etc one can interact with the customers often. A company can make use of social media platforms to post engaging content to be interactive with customers.

• Increased social currency

Your online presence is ultimately what defines your social currency. It resembles your digital footprint in several ways. Digital marketing can help you steadily build your social capital, which strengthens and expands your online presence. With ongoing efforts, the improved social currency will result in repeat business, necessitating less marketing effort. Digital marketing is therefore highly helpful for raising social currency.

• Forms of content

This is one of the best advantages of digital marketing. You can choose from a variety of types of content, that suits best for your product, service or business. This way you can keep the presence of your business fresh on online platforms. Here are some of the most common types of content that you can choose from-

Blogs
Podcasts
Visual content
Quizzes
Social media posts
Webinars, etc.

• Multiple strategies

The strategy used by a B2B business may not be the same for B2C. That means there are various digital marketing strategies that can be used by businesses according to their needs. Some of the most popular strategies of digital marketing are

SEO-based content creation
Search engine marketing
Video Marketing
Social media marketing
Email marketing
Remarketing
Influencer marketing, etc

To know more about the strategies of digital marketing in detail, do check out this blog.

• Customer relationship management

To get repeat purchases from customers it’s essential to maintain good relationships with customers. This can be done by providing good after-sales service, discounts on special occasions, etc.

• Brand loyalty

Once you get leads and conversions, it’s important to engage with the audience so that you do not miss out on them and also to increase your awareness through word-of-mouth. This will not only help to increase brand loyalty but also improve the goodwill of the company. 

Benefits Of Digital Marketing In UAE For Small Businesses:

(Source: kochiesbusinessbuilders.com)

• Cost-effective

Efficiency refers to getting maximum returns at a low cost. Small businesses may usually have lower budgets when compared to larger businesses. But you need not worry. The initial costs for digital marketing are comparatively lower than traditional marketing. So, small businesses can still get excellent results with lower budgets.

• Target ideal customers

It is important to target the right customers at the right time. With the help of digital marketing strategies, small businesses can easily reach a wide range of customers and target the right ones.

• Better customer experience

As said, the customer is the most important aspect of the entire marketing process. Small businesses can directly interact with customers without the need for any middleman. This way they can have better relations with the customers and provide them good service.

Benefits Of Digital Marketing In UAE For Large Businesses:

• Remarketing opportunities

Remarketing is one of the best strategies of digital marketing. It is advertising to those customers who have previously shown interest in your product or service. By sending SMS and emails to them, you can increase sales.

• Paid marketing

Larger businesses will have huge budgets which can be used for paid advertising. Also, they can invest in some of the top digital marketing tools that can be beneficial for the company in getting more conversions.

Career In Digital Marketing In UAE:

(Source: Education Gayan)

In the UAE, there is a lot of demand for digital marketing professionals. A few of the most sought-after positions are:

• Digital Marketing Executive
• SEO Specialist
• Social media manager
• Copywriter/Content writer
• Online marketing manager, and many more

These jobs are going to increase by 2023. Also, the demand for digital marketing skills and experts will double and triple shortly. So be ready with your digital marketing skills to shine in the future. To learn more about digital marketing careers, do check out this interesting blog.

• Salary

There is no such limit to your salary count. If you start gaining knowledge in this field, you will earn larger amounts. The sky is the limit. However, according to indeed.com, the average salary for a digital marketer in UAE is USD 1188, which is estimated to increase by 2023.

Benefits Of Digital Marketing Careers In UAE:

• Fast-growing industry

No doubt, digital marketing is one of the booming industries today. This field has got so much potential. Today, almost every company requires to use digital marketing strategies and have an online presence to create awareness and generate leads.

• High-paying jobs

Today the demand for digital marketing professions is very high. But not everyone has good knowledge about digital marketing. So if you can ace this, you can get a very good opportunity in this field with a good salary.

• No particular educational qualification is required

Anyone interested to learn can start gaining knowledge about digital marketing and start a career in this field.

• Freelance job opportunities

If you want to work from home and on your terms, you can start your digital marketing agency and offer services to clients. You can offer SEO services, content, social media strategies, etc.

• Job security

The most important thing going on in everyone’s mind while taking up a job is job security. Digital marketing is one of the safest careers today as this is the fastest growing industry and every company is demanding digital marketing experts.

FAQs – Frequently Asked Questions

Q. What’s the future of digital marketing?

Ans: Digital marketing is expanding rapidly and has a favourable effect on both businesses’ and people’s daily lives. Many job opportunities are already available and will increase shortly.

Q. Why digital marketing is important nowadays?

Ans: To increase the business growth of any company or organisation, digital marketing uses successful tactics to generate greater income and conversion rates. Hence, it is important to know about these tactics and strategies.

Q. Is digital marketing good in UAE?

Ans: Yes, digital marketing is very good in UAE. Due to the high need for digital marketing experts, the UAE is one of the biggest marketplaces for internet marketing. As a result, there are many job opportunities in the booming field of digital marketing in the UAE. Therefore, all businesses—small, medium-sized, and large—use digital marketing to connect with their target market.

Q. What is the main objective of digital marketing?

Ans: The primary goal of all digital marketers is to increase revenue and generate profits. Combining SEO efforts with PPC Ads, which assist in reaching and attracting potential customers, can accomplish this.

Q. What is the smart goal in digital marketing?

Ans: The smart goal in digital marketing is the one that is specific, measurable, achievable, realistic and time-bound.

Conclusion

Oh no! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understood how important digital marketing is in today’s world. 

If you want a detailed course on digital marketing, then do check out IIDE’s 11-month Post Graduation Program in Digital Marketing. What if you don’t have time to give for this P.G course but still want to learn digital marketing in detail? Do not worry, we have got you covered. You can check out IIDE’s 4-month Advanced Online digital marketing program. This is one of the best online digital marketing courses in the UAE.

If you wish to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. So what are you waiting for? Go and start exploring the digital world.

We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!