Latest Case Studies

Tata Consultancy Services (TCS) has built its marketing strategy around positioning itself as a trusted, long-term partner for enterprise digital transformation rather than just another IT vendor. The brand leverages thought leadership, industry expertise, and AI-driven innovation to strengthen B2B relationships across global markets. TCS's approach focuses on credibility-building through content marketing, LinkedIn engagement (with over 17.4 million followers as of early 2026), strategic sponsorships, and enterprise events. Currently undergoing significant workforce transformation with 582,163 employees, TCS uses its marketing to reinforce values of reliability, ethical practices, and human-centric technology solutions that drive sustainable business growth. This case study is based on research and analysis by Khushi Maratha, a student of IIDE PG in Digital Marketing (May 2025 batch). If you found this article insightful, feel free to reach out to Khushi with your appreciation positive feedback means the world to aspiring marketers like her.

Jollibee marketing strategy has positioned it as the world's fastest-growing Asian fast-food chain, dominating the Philippines with a 30.7% market share and expanding aggressively across North America, Europe, and Asia. With 9,766 stores globally as of December 2024, Jollibee's emotional branding approach through its iconic "Kwentong Jollibee" campaign and cultural storytelling has created unprecedented customer loyalty. The brand's marketing channels focus heavily on digital marketing, social media engagement, emotional video content, influencer partnerships, and localized product innovation, complemented by strategic traditional media campaigns. Jollibee's unique Filipino-inspired menu adaptation combined with data-driven customer segmentation has enabled it to compete effectively against global giants like McDonald's and KFC in both domestic and international markets.

Spotify, the global audio streaming leader, has reshaped how over 713 million people discover and enjoy music worldwide, including 281 million premium subscribers as of Q3 2025. Its marketing strategy focuses on hyper-personalization, AI-driven recommendations, viral social campaigns, and data-backed insights.  Initiatives like artist collaborations and cultural moments such as Spotify Wrapped engaging 200 million users within 24 hours in December 2025 drive strong engagement and conversions. Supported by SEO, social media, performance marketing, and global on-ground activations, Spotify holds a leading 31.7% share of the music streaming market, ahead of Apple Music, Amazon Music, and YouTube Music The research and initial analysis for this case study were conducted by Khanak Gupta from the IIDE PGDM May Batch 2025. If you find this article insightful and valuable, feel free to reach out to Khanak to send a quick note of appreciation for her excellent research work. She'll truly appreciate your feedback and encouragement.

Tesla, founded in 2003 by Martin Eberhard and Marc Tarpenning and later led by Elon Musk, revolutionised the electric vehicle and renewable energy sectors, pushing the boundaries of technology and sustainability. Tesla, the brainchild of Elon Musk, has reshaped the auto and energy industries with its electric vehicles, solar products, and AI-driven ambitions. As of 2026, it's more than just a car company - it's a tech ecosystem in motion. But can Tesla retain its lead amid growing competition and internal turbulence? This SWOT analysis of Tesla is a must-read for entrepreneurs and business students to understand how innovation, risk, and scale play out in the real world.

Parle’s marketing strategy is built on affordability, trust, and mass accessibility, helping it become a global FMCG leader with Parle-G among the world’s highest-selling biscuits by volume and a presence in 100+ countries.  The brand prioritizes scale over premiumisation, relying heavily on television advertising and a powerful distribution network reaching 6–8 million retail outlets. Digital marketing plays a supporting role, while strong trade reach ensures constant availability, high brand recall, and leadership across India’s price-sensitive urban and rural markets Before diving into the article, I'd like to inform you that the research and initial analysis for this piece were conducted by Ishita Mulye. She is a current student in IIDE's PG Digital Marketing (May 2025 Batch).  If you found this helpful, feel free to reach out to Ishita Mulye to send a quick note of appreciation for her fantastic research she'll appreciate the kudos.

FedEx's marketing strategy centers on reliability over aggressive promotions. The global logistics leader leverages utility-first digital platforms, SEO-driven search visibility, and service-led marketing to build trust among businesses worldwide.  Strategic partnerships like the Chennai Super Kings collaboration strengthen brand recall in India, while innovations in healthcare logistics and sustainability initiatives support long-term growth. FedEx's approach demonstrates that in logistics, consistent performance and digital convenience matter more than flashy advertising campaigns. The foundational research and analysis for this case study were conducted by Ishika Swarnakar, currently pursuing IIDE's Post Graduate Digital Marketing (Batch 2025). If you found this insightful, consider reaching out to Ishika Swarnakar with a note of appreciation she'll value the recognition