Bewakoof was introduced as a merch brand in the clothing industry that introduced the Indian online markets to affordable quality purchases and has been going strong since its initialization back in 2012. As much as it has grown in the online markets, its trial at making its presence felt in the offline market failed miserably once. However, the website and application have been able to garner quite a lot of attention and are still growing the brand at a staggering rate of 15-20% per month.

Grocery shopping will never be the same after BigBasket. An online grocery and food provider from India, it was founded in 2011. Whether you personally use their services or not, you must admit that the work BigBasket has done for the fast-moving consumer goods retail sector is absolutely game-changing. Two students from IIDE, Yash Arora and Pratik Sasodia, studied BigBasket’s brand identity and business model and suggested a digital marketing strategy that they feel might greatly benefit the brand. Read on to find out more about BigBasket’s Digital Marketing Strategy!

With increasing market competition in all industries, marketing has become the focus of attention of companies to stay relevant. Last time we wrote about a marketing case study on Ikea, the biggest retail furniture chain in the world. Following that theme, we are now going to elaborate on the marketing strategy in this case study on H&M. H&M is the world second largest clothing and apparels retailer, right after Zara. With a massive global supply chain, the company is present in more than 74 countries and is known for its minimal yet fashionable fast clothing. The company is famous for its marketing and brand efforts and is a perfect subject for study by any marketing enthusiast, student or professional. If you are new to know about digital marketing, to get started, you can watch the Free MasterClass on Digital Marketing by our CEO and founder, Karan Shah.