Latest Case Studies

Meesho’s marketing strategy leverages social commerce, digital advertising, influencer marketing, referral programs, and localized regional campaigns to connect with value-conscious consumers and aspiring resellers across India. It focuses on empowering small sellers especially women and first-time entrepreneurs by enabling them to sell products through social platforms like WhatsApp and Instagram, while positioning Meesho as an affordable, trust-driven e-commerce solution for Tier-2 and Tier-3 markets. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Tushar Gaikwad. He is a current student in PG in Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Tushar Gaikwad to send a quick note of appreciation for her fantastic research. He'll appreciate the kudos.

Colgate India’s marketing strategy has positioned it as a leader in the oral care market, with a market share of over 50% as of 2025. Facing slowing demand, herbal competition, and consumer confusion, Colgate focused on premiumization and digital campaigns to engage consumers. The brand launched parenting-led campaigns to build trust and expanded its e-commerce presence to meet the needs of modern consumers. Colgate’s strategy heavily relies on digital marketing, particularly social media and influencer campaigns, while maintaining its strong retail presence. This integrated approach combines tradition with innovation to enhance loyalty, address affordability, and solidify Colgate’s place as a trusted oral care brand.

Bharat Sanchar Nigam Limited (BSNL) is India's government-owned telecom giant, positioning itself as the trusted network for rural and semi-urban Bharat amid private sector dominance. Its strategy emphasizes affordability, wide coverage, and indigenous tech upgrades. Key channels include digital apps, social media, regional TV, print ads, and hyper-local rural campaigns. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Tanmay Gurav, a current student of IIDE’s PG Program in Digital Marketing (May 2025 batch). If you found this helpful, feel free to reach out to him Tanmay Gurav and share a note of appreciation.

IKEA's business model focuses on low-cost, high-value offerings with a mix of in-store experiences and e-commerce. By designing functional furniture for the masses, it creates a win-win for both customers and the company. This model has helped IKEA achieve global success, from competitive pricing to a seamless customer experience.

PAYTM marketing strategy combines performance marketing, CRM re-engagement, content marketing, mass media, sports sponsorships, and merchant-led offline visibility to address trust issues and rising competition. The brand uses Google Search and App campaigns, push notifications and SMS, educational content, TV and OTT ads, IPL sponsorships, and in-store QR codes and Soundboxes to reinforce everyday payment usage. The strategy focuses on rebuilding trust and protecting Paytm’s leadership in digital payments amid regulatory challenges and competition from PhonePe and Google Pay. By adopting a reassurance-led, multi-channel approach and gradually promoting financial services through targeted digital campaigns, Paytm aims to stabilise growth and remain top-of-mind in India’s fintech ecosystem. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Srishty Bharti. She is currently a student in IIDE’s Post Graduate Digital Marketing (BatchMay 2025). If you found this helpful, feel free to reach out to Srishty Bharti to send a quick note of appreciation for her fantastic research – she’ll appreciate the kudos.

Canon’s marketing strategy focuses on shifting from a hardware-led brand to a solution-driven technology partner. The company invests in digital channels, content-led education, influencer collaborations, and experiential marketing to build long-term relationships across consumer and enterprise segments.  In India, Canon combines strong digital engagement with on-ground activations, retail experience zones, and direct sales to expand across Tier 2–4 cities, SMEs, and large enterprises under the 'India Ignited' growth strategy. While campaigns like I #CANwithCanon and Live Office have strengthened brand trust, and challenges around pricing clarity remain. Overall, Canon’s approach reflects a clear move toward subscriptions, cloud services, regional expansion, and service-led growth. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Shreya Popat. She is a current student in IIDE’s Post Graduate Program in Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Shreya Popat to send a quick note of appreciation for her fantastic research, she’ll appreciate the kudos.