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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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Simplified SWOT Analysis Of United Arab Bank
Here, we will look at the SWOT analysis of United Arab Bank.
The United Arab Bank was established in 1975 and is based in the United Arab Emirates (UAE). It has a significant contribution to the banking sector there. Headquartered in Sharjah, it plays a huge role in the economic stability of the UAE.
UAB, being a full-service commercial bank, offers an extensive array of financial products and services to meet the various demands of its clientele. The bank is well known for its dedication to quality, inventiveness, and customer-focused philosophy, which lays a strong basis for long-term financial solutions.
The bank incorporates digital marketing strategies as well to stay relevant. Hence, it proves that how even industries like banking industry have to update their marketing strategies. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
If you’re as curious as we are about United Arab Bank’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the United Arab Bank, but before that let us look at the company.
Aditya Shastri
Apr 7, 2026

SWOT Analysis of Abbott Laboratories: India’s Pharma Leader
In our previous blog, we did a detailed SWOT Analysis of one of the world’s largest leading retailers, Walgreens. Here we will be doing an Elaborated SWOT Analysis of Abbott Laboratories
It is one of the largest biotech and pharmaceutical companies based on employee numbers. It is also one of the largest Pharmaceutical Companies in India.
Abbott Laboratories has gained large success in its industry. It can improve its market standing by implementing the latest digital marketing techniques. As most people are using digital media it is easy for businesses to market their target audience. Thus digital marketing is essential for every business. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Thus this makes us keen to know how Abbott Laboratories maintains a prominent position in the market. To understand that we have given a Comprehensive SWOT Analysis of Abbott Laboratories. But before we start with its SWOT Analysis let us learn about Abbott Laboratories as a Company, its products, competitors, financials, and more.
Aditya Shastri
Apr 7, 2026

Future Retail SWOT Analysis 2026 - Strengths, Weaknesses, Opportunities & Threats
Future Retail, once India's retail pioneer behind the iconic Big Bazaar brand, now stands at a critical juncture as court-ordered liquidation proceeds throughout 2026.
What led to the dramatic fall of this retail giant, and what lessons can entrepreneurs and business students extract from its collapse?
This analysis examines the strategic missteps, financial turmoil, and competitive pressures that transformed a market leader into a case study of corporate failure.
Aditya Shastri
Mar 30, 2026

Detailed SWOT Analysis of Real Fruit Juice with Infographics
Previously we saw the Marketing Strategy of McDowell, today let’s explore the SWOT analysis of Real Fruit Juice.
Dabur, an ayurvedic pharmaceutical company, entered the fruit-based drinks market with the release of Dabur Real juices. Dabur created a name for itself in the market with its Real and Real Activ fruit juices, which are now available in nearly 16 different varieties.
The company achieved its success due to its high-quality products and proper marketing strategies. Marketing is an essential factor for the success of any company. Post-pandemic marketing took a digital shift known as digital marketing. If you want to know about digital marketing, check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
This blog will explore the SWOT analysis of Real Fruit Juice but before that let’s have a look at some of the facts about the company.
Aditya Shastri
Mar 30, 2026

SWOT Analysis of Dabur 2026 - The Largest Ayurvedic Health Care Company
Dabur is one of India's largest and most trusted FMCG companies, known for its Ayurvedic and natural products. With a vast portfolio that includes healthcare, personal care, and food products, Dabur holds a strong position in the market. But how does this brand sustain its edge in a competitive environment? Read on to explore Dabur's current SWOT analysis and understand why it matters for entrepreneurs and business students alike.
Aditya Shastri
Mar 30, 2026

SWOT Analysis of Shoppers Stop 2025: Strengths, Weaknesses, Opportunities, and Threats
Launched in 1991, Shoppers Stop is recognised as India's pioneering department store, having successfully evolved from a single-brand entity into a leading fashion and lifestyle retail destination.
The brand was established with a strong market presence by consistently delivering premium-quality items that remain accessible and attainable to the mass Indian consumer.
Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Bhavesh Dudeja. He is a current student in IIDE's PG in Digital Marketing, March Batch 2025.
If you found this helpful, feel free to reach out to him to send a quick note of appreciation for his fantastic research. He will appreciate the kudos!
Aditya Shastri
Mar 30, 2026
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