Latest Case Studies

HDFC Bank’s marketing strategy is built on trust-led branding, SEO-driven educational content, mobile-first engagement, and CRM-based personalisation to strengthen customer acquisition and retention.  With over 100 million customers and nearly 97% digital transaction adoption in early 2026, the bank uses omnichannel marketing and mass media to simplify financial products, promote safe digital banking, and position itself as a dependable long-term banking partner across urban and semi-urban India.  The research and initial analysis for this case study were conducted by Femy Shah, a student of IIDE’s Post Graduate Digital Marketing (Batch May 2025).

FedEx's marketing strategy centers on reliability over aggressive promotions. The global logistics leader leverages utility-first digital platforms, SEO-driven search visibility, and service-led marketing to build trust among businesses worldwide.  Strategic partnerships like the Chennai Super Kings collaboration strengthen brand recall in India, while innovations in healthcare logistics and sustainability initiatives support long-term growth. FedEx's approach demonstrates that in logistics, consistent performance and digital convenience matter more than flashy advertising campaigns. The foundational research and analysis for this case study were conducted by Ishika Swarnakar, currently pursuing IIDE's Post Graduate Digital Marketing (Batch 2025). If you found this insightful, consider reaching out to Ishika Swarnakar with a note of appreciation she'll value the recognition

Spotify leads audio streaming with  751 million monthly active users (MAUs) worldwide as of Q4 2025. It positions itself as an AI-powered cultural utility blending music, podcasts, and audiobooks.  Key marketing channels include social media virality through Spotify Wrapped, algorithmic playlists like Discover Weekly, influencer partnerships, email notifications, and app integrations with devices like Tesla and Uber. These drive retention and premium upgrades in a competitive landscape. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Khanak Gupta, a current student of the IIDE’s Postgraduate Program in Digital Marketing (May 2025 batch).  If you found this article interesting, please feel free to reach out to Khanak Gupta with a brief note of appreciation. She will truly value your feedback.

NIVEA continues to lead the global skincare market through innovation, digital marketing, and mass accessibility. With €5.6 billion in sales and strong growth, the brand focuses on democratizing advanced skincare science while maintaining affordability and trust. It's 2026 strategy blends social commerce, influencer marketing, e-commerce optimization, traditional media, and Gen Z-focused experiences. Operating in 200+ countries, NIVEA shows how a heritage brand can thrive in a digital-first world without losing its core values of dermatological care and everyday skincare. Operating in 200+ countries and delivering strong category growth, NIVEA demonstrates how legacy skincare brands can succeed in a digital-first landscape while staying rooted in dermatological trust, affordability, and everyday skincare care. The comprehensive research and initial analysis for this case study was conducted by Devanshi Gandhi, currently enrolled in IIDE's Post Graduate Program in Digital Marketing (May 2025 Batch).  If you found this analysis helpful, consider reaching out to Devanshi Gandhi with your appreciation positive feedback truly motivates emerging marketing professionals pursuing excellence in strategic brand management.

LG Electronics dominates the global consumer electronics and home appliances market through its transformative Affectionate Intelligence strategy that combines AI innovation with human-centric design. The South Korean giant reported record revenue of KRW 89.2 trillion (approximately $65 billion) in 2025, demonstrating the power of its B2B expansion, subscription services, and premium positioning. LG's marketing approach in 2026 centers on showcasing AI in action through the revolutionary CLOiD home robot, will.i.am xboom audio collaborations, OLED evo displays, and smart mobility solutions. Following a highly successful IPO of LG Electronics India that raised $1.3 billion, the brand leverages integrated omnichannel communication, experiential showcases at CES 2026 , celebrity partnerships, and sustainability messaging to maintain market leadership across 100+ countries while targeting 45% revenue from high-margin B2B operations.The foundational research and initial analysis for this case study were conducted by Deepak Darji, a student from IIDE's Online Digital Marketing course (May 2025 Batch). His comprehensive examination of LG's marketing ecosystem provided valuable groundwork for this updated analysis. If you found these insights helpful, consider reaching out to Deepak with appreciation your encouragement supports emerging marketing professionals building their portfolios!

This SWOT analysis provides a high-level strategic evaluation of Nykaa’s market position in 2026, examining its transition from a niche beauty retailer to a diversified lifestyle giant. You will find a breakdown of its core internal advantages like omnichannel dominance and external risks such as intensifying competition from global players and conglomerates. You can expect actionable insights into how Nykaa is leveraging data-driven personalization and private labels to defend its margins while navigating the complexities of scaling its fashion and international verticals.