Complete SWOT Analysis of Yili – A Chinese Dairy Products Producer

In the previous blog, we did a full SWOT Analysis of Patanjali. In this article, we are going to break down the SWOT Analysis of Yili – China’s leading dairy products manufacturer.

Inner Mongolian Yili Group’s full name Yili Industrial Group Company Limited, based in Hohhot, Inner Mongolia, is a Chinese dairy product manufacturer. It is listed as an A-share company on the Shanghai Stock Exchange, alongside Mengniu, as one of China’s largest dairy enterprises (SSE). Under the “Yili” brand, it manufactures ice cream, milk tea powder, sterilised milk, and fresh milk; under the “Pro-Kido” brand, it produces powdered milk; and under the “Satine” name, it produces organic milk.

It is the third best-performing food brand in the world in 2018. The Jinshan Development Zone in Hohhot houses the company’s headquarters. The corporation sponsored the 2008 Beijing Olympics as an official sponsor.

Also, Yilis’ digital marketing strategies have played a vital role in its becoming so popular around the world. It is marketed as a vibrant beverage strongly related to good health and sports. 

In this digital era where almost every business is going online, digital marketing has become very important in today’s world and if you want to learn and gain more knowledge about it, go over to our Free MasterClass On Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE. 

In this case study, we will learn about the SWOT Analysis of Yili. But first, let us know about the company and the product better.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 8, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.