Comprehensive SWOT Analysis of Sunsilk – One of World’s Largest FMCG Brand

In our previous blog, we did an End-to-End SWOT Analysis of one of the top 10 US Hair Care Brands, Pantene. Here we will be doing a Comprehensive SWOT Analysis of Sunsilk.

Sunsilk is one of the largest FMCG brands in the world. It is also one of the best shampoo brands in the world.

Sunsilk has gained such large success in the market. It has marketed its brand with some unique marketing strategies. As most people are on digital platforms it is essential for every business to take its business online. If you want to know what is digital marketing and how to use it to your advantage  – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Thus this makes us eager to know how Sunsilk gained such large success in the industry, here we have done a Comprehensive SWOT Analysis of Sunsilk. Before we start with its SWOT Analysis let us know about Sunsilk as a company, its products, competitors, and its financials.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 15, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.