In our previous blog, we did an explicit SWOT Analysis of the 8th largest telecommunications company in the World, Movistar. Here we will understand the SWOT Analysis of Spectrum.
A trade name of Charter Communication – Spectrum is a telecommunication and mass media company. It is the largest broadband communication company in the United States. The company is known for providing advanced broadband services video entertainment programming and spectrum TV. Currently, spectrum is serving over 31 million customers in 41 states. It is the second-largest cable operator in the U.S.
It has been unsuccessful to hold its position in the industry. It can still try to improve its standings in the global market with the use of the latest digital marketing techniques. Most people have entered the digital world and thus it is easy for any company to find its target audience in the market.
Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
In this case study, we will learn about the SWOT Analysis of Spectrum. But first, let us know about the company and the product better.
