Thorough SWOT Analysis of Razorpay – One Of The Most Major Payment Gateways In The Indian Market

Previously, we did the thorough business model of PayPal. Today we are going to see the thorough SWOT analysis of Razorpay.

Razorpay, one of the most major payment gateways in the Indian market, saw great prospects during the covid outbreak as everything moved online, as did many other internet businesses. Through its website or app, the company provides a framework for businesses to receive, handle, and disburse online payments. 

Its goal is to make money transactions and management as painless as possible for startups so they may focus on other areas of growth. Approximately 5 million merchants use the platform, including BookMyShow, Airtel, Zomato, Ola, and others, compared to 1 million in 2019.

Razorpay has been making perfect use of digital marketing since it was founded in the year 2014. As the world was online and still shifting online, the marketing techniques are changing which is digital marketing. If you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we begin with the SWOT analysis of Razorpay, here’s a deep dive into the company’s history, founding, products, financial status, competitors.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 28, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.