Detailed SWOT Analysis of Michelin – One Of The World’s Leading Tyre Manufacturer

In our previous blog, we had done a complete SWOT Analysis of India’s largest tyre manufacturer, MRF Tyres. In this article, we are going to break down the SWOT analysis of Michelin – One of the World’s leading tyre manufacturers.

The history started way back in 1889 by the Michelin brothers named Édouard Michelin and André Michelin from manufacturing tyres for bicycles and horse-driven carriages to manufacturing tyres for space shuttles. And it has now created a benchmark and is the world’s second-largest tyre manufacturer.

Furthermore, for a brand to be recognised and to be in the market every company spends some money on effective marketing methods. And in the current trend digital marketing is one of the best ways where the brands are being so active, and if you’re interested to know about digital marketing check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.

If you want to learn more about how Michelin becomes a successful brand. In this blog, we will learn the SWOT analysis of Michelin and try to find what you are looking for. Before that let us learn more about the Michelin brand, founding, products, financial status and competitors.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 27, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.