Elaborative SWOT Analysis of Kia – South Korea’s Second-Largest Vehicle Producer After Hyundai

We have previously written an outright SWOT analysis article on the parent company of Kia named Hyundai. This time we are back with another article on the SWOT analysis of Kia.

Kia Corporation is a South Korean international vehicle producer centred in Seoul, South Korea. It is South Korea’s second-largest vehicle producer after Hyundai Motor Company. Kia inspires Millions of people worldwide with its bold and sleek designs of cars. 

The reason Kia captured the market of India so fastly is their effective marketing moves, they always connected their moves with inspirational movements. One more amazing fact is that Kia is one of the most searched terms on google according to keywords everywhere extension. 

Digital marketing has played a major role in the success of Kia. And keeping yourself upgraded with the latest digital marketing trends by attending the Free MasterClass on Digital Marketing 101, hosted by Karan Shah, CEO and Founder of IIDE is very important. Book your seat now.

Now, right before we delve into the SWOT Analysis of Kia, let’s look at the background of the company, its founders, financial status, competitors and products.  

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 3, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]