We have previously written an outright SWOT analysis article on the parent company of Kia named Hyundai. This time we are back with another article on the SWOT analysis of Kia.
Kia Corporation is a South Korean international vehicle producer centred in Seoul, South Korea. It is South Korea’s second-largest vehicle producer after Hyundai Motor Company. Kia inspires Millions of people worldwide with its bold and sleek designs of cars.
The reason Kia captured the market of India so fastly is their effective marketing moves, they always connected their moves with inspirational movements. One more amazing fact is that Kia is one of the most searched terms on google according to keywords everywhere extension.
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Now, right before we delve into the SWOT Analysis of Kia, let’s look at the background of the company, its founders, financial status, competitors and products.