In-Depth SWOT Analysis of Commonwealth Bank: Big Four Bank

In the previous article, we did an in-depth SWOT analysis on the U.S Bank. Today we are here with another detailed SWOT Analysis of the Commonwealth Bank, one of the most dominant banks in Australia.

Commonwealth Bank or CommBank of Australia is the largest bank by assets and the top-ranking bank by market capitalization in Australia headquartered in Sydney. Commonwealth Bank is dominating the commercial and retail banking market of Australia with its businesses across New Zealand, Asia, the United States and the United Kingdom.

The bank has maintained its position amongst the Australian and New Zealand market with all its efforts in working on its marketing strategies. In this developing digital period, they have been adopting advanced marketing strategies which are essential for reaching out and making a great Digital presence. So if you want to know how to utilize digital marketing for your benefit – take a look at our free masterclass on digital marketing by the CEO and Founder of IIDE, Karan shah.

Thus, this makes us keen to know everything about how Commonwealth Bank works. Here in this blog, we have a comprehensive SWOT analysis of Commonwealth Bank. But first, let’s take a look and know more about how Commonwealth Bank works as a firm.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]