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This Saffola case study explores the brand’s marketing strategies, focusing on its digital and traditional campaigns. Discover how Saffola, a flagship product of Marico, leverages innovative tactics to maintain its market position and resonate with health-conscious consumers.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 17, 2024
Saffola's marketing strategy primarily focuses on promoting heart health and overall wellness.
The Saffola oil tagline is ‘Life ka insurance.’
Health-conscious individuals who are concerned about heart health and overall wellness are targets of Saffola’s Marketing Strategy.
The flagship products of Saffola include Saffola Gold, Saffola Active, and Saffola Total.
The marketing strategy of Saffola incorporates social media to share health tips, and recipes, and engage with consumers through interactive content.
Recently, the Saffola products company launched a range of plant-based nutritional supplements.
Saffola products company has diversified into functional foods and beverages, targeting the health and wellness market.
Saffola incorporates SEO, social media marketing, e-commerce strategies, and influencer collaborations in the digital marketing strategy of Saffola.
Fortune Oil, Dhara, Sundrop, Emami Healthy & Tasty, and Patanjali are Saffola's top competitors.
The controversy involved misleading health claims about cholesterol reduction, leading to the campaign's withdrawal and public clarification.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.