Latest Case Studies

HDFC Bank is one of India’s largest and most comprehensive banking corporations, offering a wide range of financial services. As a leading player in the private banking sector, HDFC stands out as a well-organised and customer-focused institution, winning over clients with its top-notch service quality and robust digital banking platform. For market leaders like HDFC Bank, a strong online presence plays a crucial role in maintaining their leadership position. In today’s digital-first world, digital marketing is more important than ever - businesses need to be visible online to stay ahead.  In this case study, we’ll conduct a SWOT analysis of HDFC Bank to get a clearer picture of its position in the banking sector. Before you dive in, a shoutout to Harshada Joshi, a current student of IIDE’s ACDMS, May Batch 2025, who did all the research and initial analysis for this piece. If you found this article useful, don’t hesitate to drop Harshada a quick note of appreciation.

This blog provides a concise overview of iMumz’s marketing strategy, highlighting what’s working, such as their personalized app, expert-led content, and community building and areas that need improvement, including postpartum support and offline visibility. It also covers the results and impact the brand has made so far, followed by a short conclusion and some recommendations for growth. Plus, I’ve shared my personal experience with Imumz to give you a real glimpse into how the brand supports mothers like me. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Rajlaxmi Arora, a student in IIDE’s Online Digital Marketing Course (March 2025 Batch).

Mother Dairy stands among India’s top dairy brands, delivering quality milk and a wide variety of food products across the nation in 2025. Facing new competition, shifting consumer tastes, and digital disruption, how does Mother Dairy stay resilient and relevant? This SWOT analysis highlights key strengths, present-day challenges, and new opportunities for business leaders and aspiring entrepreneurs in the fast-evolving FMCG sector.

Mastercard stands tall as a leading global payment network in 2025, consistently innovating across digital transactions, cross-border payments, and financial inclusion. Despite seeing fierce competition from giants like Visa and nimble fintech disruptors, its powerful brand and partner network keep Mastercard crucial to the world economy. Want to know how Mastercard remains resilient amid rapid change? This SWOT analysis reveals must-know insights for financial students, business strategists, and investors.

Tommy Hilfiger is one of the most well-known names in global fashion. Loved for its timeless American cool aesthetic, the brand has built a legacy that resonates with millions of customers across the world. But in 2025, the question is - can Tommy Hilfiger keep up with today’s fast-changing fashion scene? With Gen Z driving new trends, growing demands for sustainability, and ever-evolving consumer preferences, the brand faces both exciting opportunities and tough challenges.

In 2025, Revlon remains a recognisable name in cosmetics, though it faces serious headwinds. Why does Revlon still matter today? Because its century-old brand, global footprint, and product heritage give it a fighting chance. In this blog, you’ll see how Revlon’s strengths, weaknesses, opportunities, and threats shape its path forward. You’ll gain insights you can apply to other beauty brands or your own business strategies. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Saumya Singh. She is a current student in IIDE's PG in Digital Marketing, March Batch 2025.If you found this helpful, feel free to reach out to her to send a quick note of appreciation for her fantastic research. She will appreciate the kudos!

Is Volvo still the safest and most dependable brand in 2025? With the automotive industry undergoing swift electrification, increasing competition, and fluctuating consumer demands, analysing Volvo’s strategic position has never been more significant. In this article, we will present an updated SWOT Analysis of Volvo in the year 2025, breaking down the company’s strengths, weaknesses, opportunities, and threats with the current market data. This will help us understand how Volvo is navigating global challenges while staying true to its principal values of safety, sustainability, and innovation. Before diving into the analysis, I would like to inform you that the research and initial analysis for this piece were conducted by Saharsh Vardhan. He is a current student in IIDE's PG in Digital Marketing, March Batch 2025.

Aretto’s marketing strategy uses SEO, influencer marketing, Google Ads, Facebook Ads & omnichannel retail presence to connect with parents and boost brand visibility. It also focuses on educating parents about the importance of proper foot development in children and positioning their shoes as a solution.

In today’s fast-paced consumer market, people want more than just products. They are looking for brands with a story, a purpose, and values they can connect with. PTAL (Punjabi Thathera Art Legacy) is a shining example of this shift. It is not just another homeware brand but a mission-driven business that is reviving the lost art of hand-hammered brass and copper utensils from Punjab. This case study explores how PTAL has positioned itself as both a cultural revivalist and a modern D2C brand, blending heritage, wellness, and sustainability into a compelling marketing strategy. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Utsav Sachdeva. He is a current student in IIDE's Online Digital Marketing course (February 2025 Batch). If you found this helpful, feel free to reach out to Utsav to send a quick note of appreciation for his fantastic research - he’ll appreciate the kudos!

In this blog post, we’ll break down what’s powering the growth of What’s Up Wellness - a fun, quirky wellness brand that’s winning hearts (and stomachs) with its vitamin gummies. From influencer magic to automation smarts, here’s how they’re making wellness both effective and exciting. Whether you’re a digital marketer, a D2C entrepreneur, or just curious about the rise of fun wellness brands, this blog has something insightful for you. What’s Up Wellness is a Gurugram-based D2C wellness brand on a mission to make health fun with tasty vitamin gummies. Their growth playbook? A smart mix of social media buzz, influencer campaigns, email automation, and a strong community focus, designed to click with busy millennials and Gen Z. By using habit-forming strategies and relatable content, they’ve built a loyal base in a competitive wellness space. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Aaditya Choubey, a current student in IIDE’s Online Digital Marketing Course (March 2025 Batch).

India’s chocolate market is evolving rapidly. From traditional favorites to premium indulgences, today’s consumers are demanding more - better taste, healthier options, and gifting experiences that feel truly special. Among the new-age brands leading this change is Rocca, a premium chocolate company that has carved its space with innovation, elegance, and authenticity. Founded in 2019, Rocca is best known for its artisan chocolate brittles, a unique blend of caramel, roasted nuts, and rich chocolate crafted for indulgence with a health-conscious twist. This case study dives into Rocca’s marketing strategy, exploring how the brand overcame business challenges, connected with its audience, and continues to refine its approach in a competitive space. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Fuad Katnur. He is a student in IIDE's Online Digital Marketing course (February 2025 Batch). If you found this helpful, feel free to reach out to Faud to send a quick note of appreciation for his fantastic research - he’ll appreciate the kudos!

Rubans is more than a jewelry brand - it’s the vision of Chinu Kala, a former Miss India finalist turned entrepreneur, who built it with determination and elegance. From walking the Cannes red carpet to winning the Myntra Style Icon Award, she positioned Rubans as a blend of sharp D2C strategy and strong offline presence. For me, as a digital marketing learner, studying Rubans proved that building a brand is less about ads and influencers, and more about authenticity, timing, and emotional storytelling. This case study highlights Rubans’ wins and growth opportunities, like hyper-personalised CRM, regional campaigns, AR-powered shopping, and a content voice that captures its essence. More than strategy, it’s about how Indian women are creating global legacies through bold entrepreneurship. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Shabana Khan, a current student in IIDE’s Online Digital Marketing Course (January 2025 Batch).