Latest Case Studies

UPS was founded more than a century ago and has always been considered among the leading companies in logistics and parcel delivery worldwide. It has undertaken a major strategic reset as of 2024-25. In a world of e-commerce growth, shifting supply chains, and accelerating automation, UPS’s positioning is rapidly changing. Whether you’re a marketing student, business strategist or budding entrepreneur, understanding UPS’s strengths, weaknesses, opportunities and threats offers a real-world case of how legacy firms evolve in the digital age.  Before diving in the blog, I would like to inform that this content was researched and analysed by Akshay Sawant, who is a student of IIDE's Online Digital Marketing Course, May Batch 2025. Feel free to reach out to him on LinkedIn if you find this read useful, he will appreciate the gesture. 

Twitter, now called X has always been the go-to place for news, trending topics, and conversations that shape the world. But since its rebranding and big leadership shake-up, it’s been going through a lot of changes. Some users love the bold direction, while others worry it’s losing its old charm. So, how is X really doing today?In this blog, we’ll break down a simple SWOT analysis of Twitter (X) to see what’s working, what’s not, and where it can still grow. Before we dive into this article, please not that the research and analysis of this case study was done by Dikshika Khanna, who is a student of IIDE's Online Digital Marketing Course, May Batch 2025. If you find this analysis helpful, feel free to reach out to her with a brief note of appreciation; she will appreciate it. 

Marriott International is one of the world’s largest hospitality companies, operating, franchising, and licensing hotels, resorts, and residences globally. As of 2025, Marriott is navigating post-pandemic recovery, shifting consumer preferences, and macroeconomic headwinds. Why examine Marriott’s SWOT now? Because in 2025, the hospitality sector is volatile - rising operational costs, digital disruption, and geopolitical shifts are redefining what success looks like. For entrepreneurs, students, and industry watchers, understanding Marriott’s internal advantages and vulnerabilities, and its external opportunities and threats offers a blueprint for strategy in this sector. Before diving in this blog, I would like to inform that the research and analysis has been done by Berhanu Abebe, who is a student of IIDE's Online Digital Marketing Course, May Batch 2025. If you find this read helpful, reach out to Berhanu and compliment him for his hardwork - he will appreciate it. 

Founded in 2003 by Reid Hoffman and others, LinkedIn is now headquartered in Sunnyvale, California, and is a subsidiary of Microsoft. In 2024–25, it remains the go-to platform for professionals worldwide for networking, job hunting, skill building, and thought leadership. Its mission is “connect the world’s professionals to make them more productive and successful.” A striking stat: in 2024, LinkedIn generated over US$ 16.37 billion in revenue.

CVS Health (previously CVS Corporation) is a leading U.S. integrated health care firm, with retail pharmacy, pharmacy benefit management (PBM), and insurance (via Aetna). CVS is refocusing strongly in 2024–25 in the face of rising medical expenses, regulatory stress, and changing consumer trends. Here in this blog, we are going to discuss where CVS is positioned currently, its internal strengths and weaknesses, and the external factors that it has to deal with. Whether you're an entrepreneur, student, or strategist, this SWOT analysis can inform decisions and uncover where the biggest risks and benefits are. Before delving into the blog, I would like to inform that the research and analysis of this content was done by Savio Devasia, who is a student of IIDE's Online Digital Marketing Course, May Batch 2025. If you find this read interesting, connect with Savio on LinkedIn and give him kudos for this hardwork - he will appreciate it. 

Johnson & Johnson (J&J) is one of the world’s most recognized healthcare names. From baby powder to breakthrough cancer treatments, this company has touched billions of lives. But in 2024-25, J&J looks very different. After spinning off its consumer health arm (now Kenvue), the company is doubling down on pharmaceuticals and medical devices.  This brings up an important question: Can J&J stay a global leader while battling lawsuits, patent expiries, and rising competition?  This SWOT analysis breaks it down for you. Whether you’re a student studying business strategy, an entrepreneur exploring healthcare, or simply curious about how giants adapt, this case study will give you real lessons in resilience and pivoting at scale.  Before diving into the article, please note that the research and initial analysis for this piece were conducted by Tanvi Agarwal. She is a student in IIDE’s Online Digital Marketing Course, May Batch 2025. If you like this blog you can reach out to Tanvi Agarwal on LinkedIn.

One of the top fast-casual dining options in 2024-2025 is Chipotle Mexican Grill, which is well-known for its "Mission" style Mexican cuisine, bowls, and made-to-order burritos. The brand has grown rapidly, demonstrated robust financial growth, and boosted its market share in drive-thru/Chipotlane and digital sales. However, recent indications of inflation, cost increases, and consumer reversal have created new difficulties.Why should business students and entrepreneurs care? because Chipotle serves as an example of how to scale profitably under duress while striking a balance between cost control, operations, and menu innovation. Its next three to five years of growth will probably be determined by how it manages the trade-offs now. This SWOT analysis uncovers how Chipotle balances profitability, innovation, and growth in an increasingly competitive fast-casual market. Before you begin reading, please note that the research and preliminary analysis for this article were carried out by Gargi Shukla, a student from IIDE’s Online Digital Marketing Course, May 2025 batch. If you find this article valuable, feel free to reach out to Gargi Shukla with a note of appreciation for her excellent research - she’d love to hear your feedback!"

Intel, once the uncontested leader of microprocessors, now stands at a critical inflection point in 2025. Legacy strengths like brand and scale persist but so do serious execution, financial, and competitive challenges. In this in-depth SWOT analysis of Intel, we uncover where Intel is strong, where it’s vulnerable, where it can grow, and what external threats it must counter. For entrepreneurs, tech strategists, and students, this is your lens into how a tech giant reinvents itself under pressure. Before diving into the article, we would like to inform you that the research and initial analysis for this piece were conducted by Tanaya Shirke. She is a current student in IIDE's Online Digital Marketing Course, May Batch 2025. If you find this helpful, feel free to reach out to Tanaya Shirke to send quick note of appreciation for her fantastic research, she will appreciate the kudos!

Nintendo isn’t just a gaming company it’s a childhood memory, a global icon, and a brand that has shaped the way millions experience play. As we step into 2025, the gaming world is changing faster than ever. The Nintendo Switch 2 is here, new technologies are reshaping gameplay, and competitors like Sony and Microsoft are pushing boundaries. But what makes Nintendo so timeless? How does it keep its magic alive while facing the realities of a modern gaming world? Let’s dive into this SWOT Analysis of Nintendo to uncover what drives its success, what holds it back, and where it can go next. Before we jump into the analysis, I’d like to acknowledge that the research and groundwork for this article were carried out by Jinay Dutia, a current student of IIDE’s Online Digital Marketing Course, May Batch 2025. If you find this blog insightful, do take a moment to connect with Jinay Dutia and share a note of appreciation for his excellent research - he’d love to hear your feedback!

Xiaomi's marketing strategy centers on providing high-quality products at affordable prices, utilizing online sales, fostering a devoted fan base through social media and word-of-mouth, creating demand with limited-quantity flash sales, building an AIoT ecosystem to promote brand loyalty, and adapting localization for different markets, particularly in India.  Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Soham Chavan. He is a current student of IIDE's PG Program (December 2024 Batch). If you find this case study helpful, feel free to reach out to Soham to send a quick note of appreciation for his  fantastic research - he’ll appreciate the kudos!

Kroger is one of America’s largest supermarket chains and a dominant player in grocery retail in 2024-25. As it navigates rising costs, digital disruption, and intensifying competition, how well-positioned is Kroger for the challenges ahead? This SWOT analysis will provide actionable insights for entrepreneurs, marketers, and business students to understand Kroger’s future outlook-and the lessons it offers for retail strategy. This article is written by Yash Rajgaria who is IIDE's Online Digital Marketing Course Student - Batch: 2025. Feel free to connect with him if you find this read interesting. 

WhatsApp, founded in 2009 by Brian Acton and Jan Koum, is among the most popular global internet-based messaging apps, providing free, secure messaging and calling services across smartphones and desktops. Serving over 2.7 billion users globally, it’s redefining communication. How does WhatsApp stay ahead amid rising competition and evolving technology trends? This analysis offers entrepreneurs and business students key insights into WhatsApp’s strategic standing in 2025.