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Discover the successful marketing strategy of Pidilite Industries, a leading adhesive and construction chemical manufacturer, and how their innovative campaigns and strategic initiatives have cemented their position in the market.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 22, 2024
Pidilite products offer a range of adhesives, construction chemicals, art materials, and sealants.
Fevicol, their flagship adhesive brand, is one of the most renowned Pidilite products.
Balvant Parekh founded Pidilite in 1959.
‘The Ultimate Adhesive.’ is the tagline used in the marketing strategy of Pidilite industries.
Pidilite products distribution has expanded through strategic acquisitions like the Huntsman Group's adhesives business.
Pidilite’s marketing strategy involved collaborating with Ayushmann Khurrana as the brand ambassador for Dr. Fixit.
In the fiscal year 2023, Pidilite products generated a revenue of ₹8,000 crores.
The marketing strategy of Pidilite Industries focuses on innovation, customer engagement, and leveraging technology.
Pidilite’s marketing strategy uses Instagram, Facebook, and YouTube in its social media marketing strategy.
A Pidilite’s marketing strategy, involving the launch of the 'Fevicol Marine’, campaign was considered misleading, leading to negative feedback on social media.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.