Complete Marketing Strategy of Yili – A Chinese Dairy Producer

In a previous article, we learned about the detailed SWOT analysis of Yili. In this blog, we are going to elaborate on the marketing strategy of Yili – As the largest dairy producer and the dairy producer with the fullest product lines in China.

The key purpose is to learn and gain insights into Yili dairy and how it became China’s premium brand of dairy products. The company is aiming to become the world’s largest dairy product producer industry across the world.

So, as you know, the whole world is becoming online now, and marketing is the backbone of every industry. If you are excited to learn many more things do check out our free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan shah.

We will explore the full marketing strategy of Yili by the closing of this blog. Before getting into the deep, let us begin with the company’s story, audience, and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Mar 31, 2023

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.