Q1. What makes Trent unique?

Trent’s marketing strategy ensures that the company is known for its stylish, affordable, and high-quality retail offerings across multiple formats.

Q2. Where can I buy Trent products?

Trent products are available at Westside, Zudio, and Landmark stores, as well as online through their official website and app.

Q3. Who founded Trent?

Trent was founded by the Tata Group in the year 1998.

Q4. What is Trent's mission?

The marketing strategy of Trent aims to provide quality products and exceptional customer experiences.

Q5. What are some popular Trent brands?

Trent is the parent company of popular brands like Westside, Zudio, and Landmark.

Q6. How does Trent use digital marketing?

Trent’s marketing strategy leverages SEO, social media, e-commerce, mobile apps, and influencer marketing to engage with customers and promote their products.

Q7. Who are Trent's top competitors?

Competitors include Reliance Retail, Future Group, Aditya Birla Fashion and Retail, Shoppers Stop, and Lifestyle.

Q8. What was the ‘Luxury for Less’ campaign?

A failed campaign aimed to market Trent’s products as luxurious but was quickly pulled due to negative feedback.

Q9. How can I contact Trent's customer service?

One can reach out to Trent’s customer service department by visiting their official website or through their various social media handles.

Q10. What is Trent's latest product launch?

Trend’s business strategy incorporated a new line of sustainable fashion under the Westside brand launched in February 2024.

Marketing Strategy of Trent: Campaigns & Target Audience

Name: Detailed Marketing Strategy Of Trent 2024 ⏐ IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

Trent’s marketing strategy focuses on leveraging digital platforms, innovative advertising, and strategic partnerships. By targeting a diverse audience and emphasising convenience and quality, Trent has significantly increased its market presence. This case study explores their comprehensive marketing tactics and recent campaigns.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]