From our previous article, we understood the detailed marketing strategy of Sodexo. In this article, we are looking forward to elaborating on the marketing strategy of Tim Hortons which is a Canadian multinational fast food restaurant chain.
The main objective is to help you gain insights into the growth and marketing strategy of Tim which was initiated by a Canadian Hockey player, Tim Horton.
Marketing plays a vital role in a company’s revenue generation. Without a proper marketing strategy, a company’s efforts aren’t valued enough. Marketing is also following the digital realm as the world is shifting to digital platforms. If you are interested in digital marketing then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah. He is the founder and CEO of IIDE.
The marketing strategy of Tim will be wholly explained in this blog. Before we begin with it, let us understand the company’s story, target audience, and digital presence.