Comprehensive Marketing Strategy of Shuttl With Campaigns & Target Audience

Marketing Strategy of Shuttl

Shuttl is a transportation industry startup that eases customers’ daily commute, the marketing strategy of Shuttl mainly comprises treating customers with care, advertising strategy, financial strategy, social media strategy, and good customer control, and prompt service.

Let us dive into the detailed marketing strategy of Shuttl.

Segmentation, Targeting, and Positioning 

STP marketing strategy of Shuttl consists of the following factors –

Segmentation: Shuttl is a bus aggregator platform, its customers mainly compromise the working-class individual to make their commute to the workplace comfortable. As of now, Shuttl is available in metropolitan cities but they are planning to expand in other cities of India as well as abroad with Thailand to be the first overseas market.

Targeting: Shuttl is targeting the corporate world employees in metropolitan cities the customer base provides the company to earn notable profits and growth TeX prospects.

Positioning: Shuttl markets itself as the companion for a stress-free commute to work. Shuttl positions itself as a transportation company that offers an efficient and economical way of commuting while being low on carbon footprint.

Marketing Campaigns 

The marketing strategy of Shuttl includes campaigns like

0pp

This campaign was carried out in Noida in the month of July 2019. Shuttl carried out a campaign wherein they gave people free limousine rides if they spotted them in Noida and posted the picture of it on social media and tagged them. Besides this Shuttl had a “wheel of fortune” spinning contest to give away different hampers, coupons & free Shuttl rides.

The campaign was a success as many people arrived and marketed the company on their social media expanding its reach.

#ShuttlSafeSpace

Under this campaign, Shuttl shared the reviews of its customers on the company’s social media account expressing how they find its services safe & comfortable. The campaign resulted in creating a base for potential consumers to avail of their services.

#Shuttltime

This campaign was launched on the YouTube channel of Shuttl describing how helpful the daily commute by Shuttl can be for customers, this video was recorded and posted in different languages. Due to the element of personalization via adopting the language preference the campaign was considered to be a hit.

Shuttl – Enjoy #ShuttlTime #Sleep #Work – Delhi NCR (Hindi)

Social Media Marketing 

The marketing strategy of Shuttl inculcates social media marketing as well because the company itself brands them with “tech meets travel”. The company is present on all social media platforms like Instagram, Facebook, Twitter, and Linkedin. The company also has its YouTube account wherein they share reviews of customers and ad campaigns.

As you can see, the most active and followed account of Shuttl is on Facebook. The content of the company ranges from promotional to informational. In totality, Shuttl has a well-maintained account but the content posting is not frequent on many platforms which justifies the less reach resulting in less engagement on these platforms.

SEO Strategies 

Shuttl being a service provider has to apply SEO strategies to capture the market and be in competition. As we can see that the website of Shuttl has only 358 organic keywords which clarify the poor strategy as the usage of organic keywords below 500 is bad. 

While the organic monthly traffic of the site stands at 23,201 which is good just because of the service and customer care provided by Shuttl which makes its customers choose them over the competitors.

Influencer Marketing

Lately, Shuttl is not doing influencer marketing but initially, Shuttl sponsored Delhi Daredevils (now known as Delhi Capitals) as an official travel partner of the cricket team in the year 2016. Shuttl also organized a concert in partnership with Wynk Music in 2020 with talented artists like Sachet and Parampara.

E-commerce Strategies

Shuttl has its website but the company prefers the use of its mobile application to avail of the services provided. When you log in to the website you can locate “tell us your route” in the header of the homepage which relocates the user to an ancillary page which is basically a demand survey form wherein the user is asked various questions related to their commute like the location of pick up & drop, the timing of arrival & departure with basic personal details. 

The company should introduce e-commerce strategies on their website as many customers prefer websites over mobile apps for the first time they avail a service.

Mobile App

Shuttl has its app for both android and ios users. The app allows the customers to book their seats on buses according to the closest pick-up and drop area. The app also provides the customers with a Shuttl wallet to do payments and route the ride with a tracking option.

Content Marketing Strategies

Shuttl’s content marketing strategies are a mix of informational and promotional content. The company often posts about important days such as world earth day, world environment day, Car-free day, and how the services provided help towards conservation. The company also collaborates with various other brands and provides its customers with discount coupons to try out the products and services.

This ends our elaborative marketing strategy of Shuttl. Let us conclude our learning below from the marketing strategy of Shuttl.