Name: Extensive Marketing Strategy Of Salesforce - 2025 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

medium_upload-1736876805087.png

small_upload-1736876805087.png

thumbnail_upload-1736876805087.png

upload-1736876805087.png

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About Salesforce – Company Overview</b></h2><p><img fetchpriority="high" decoding="async" class="wp-image-262853 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876800993-42bc139ae488dfe73d39b4e5fb808ef6.webp" alt="Marketing Strategy of Salesforce - Salesforce Ecosystem" width="429" height="273"></p><p><span style="font-weight: 400;">Salesforce is a US-based developer and seller of enterprise applications, analytics, and customer service software products. Salesforce was founded in 1999 by 4 founders named Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez.</span></p><p><span style="font-weight: 400;">In June 2004, it requested a US$110 million listing on the New York Stock Exchange with the stock symbol CRM. The same year, Salesforce got founding members of Geneva Venture Partners as its investors, a company that uses artificial intelligence and machine learning to support sales teams. The company reported revenue of $21.25 billion in 2021.</span></p><p><span style="font-weight: 400;">Salesforce is now managing the analytics tool of Facebook and partnered with Apple intended on enhancing apps for Apple’s businesses. Salesforce products and services are focused on providing tools for customer relationship management, analytics, mobile apps, sales using social media marketing, content management, lead generation, web analytics, search engine optimization, live chat, and customer support.</span></p><p><b>Bonus Tip:</b><span style="font-weight: 400;"> You can learn all these tools and skills from </span><a href="https://iide.co/online-digital-marketing-certification/"><span style="font-weight: 400;">IIDE 13+ short-term courses in digital marketing</span></a><span style="font-weight: 400;"> taught by digital industry experts. Learning these skills will not only upgrade your knowledge about digital marketing but will also provide you with immense career growth and future opportunities.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 209px;"><caption><strong>Quick Stats on Salesforce</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">CEO</th><td style="height: 23px; width: 871px;" data-label="CEO">Marc Benioff</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">CMO</th><td style="height: 23px; width: 871px;" data-label="CMO">Sarah Franklin</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">Area Served</th><td style="height: 23px; width: 871px;" data-label="Area Served">Worldwide</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">Industry</th><td style="height: 23px; width: 871px;" data-label="Industry">CRM &amp; Cloud Solutions for Industries and Verticals</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 871px;" data-label="Market Share/ Revenue">Market share of 23.8% in 2021</td></tr><tr style="height: 47px;"><th style="height: 47px; width: 149px;" scope="row">Vision</th><td style="height: 47px; width: 871px;" data-label="Vision">Building bridges between companies and customers</td></tr><tr style="height: 23px;"><th style="height: 23px; width: 149px;" scope="row">Tagline</th><td style="height: 23px; width: 871px;" data-label="Tagline">“We bring companies and customers together”</td></tr></tbody></table></div></div><h2><b>Marketing Strategy of Salesforce</b></h2><p><span style="font-weight: 400;">Let’s learn about the Marketing strategy of Salesforce and how Salesforce carries the marketing campaign etc.</span></p><h3><b>Segmentation, Targeting and Positioning</b></h3><p><span style="font-weight: 400;">As a result, Salesforce, like every other organisation, fully utilises the STP model.</span></p><p><span style="font-weight: 400;">Salesforce divides its clientele into companies looking for on-demand CRM software and cloud services. As a result, Salesforce attracts a big audience and potential clients from all around the world by doing so.</span></p><p><span style="font-weight: 400;">Then there’s Targeting, which Salesforce excels at.</span></p><p><span style="font-weight: 400;">They are primarily targeting large and medium-sized businesses and corporations. As a result, they are better able to obtain good offers from corporations or businesses, allowing them to earn more money. Additionally, targeting large and medium businesses aids them in marketing and attracting attention from all around the world.</span></p><p><span style="font-weight: 400;">The best part about STP for Salesforce is their Positioning strategy. They position themselves in the minds of their target audience as “the no.1 in on-demand CRM”. Therefore it automatically creates an impression in the minds of the customers that Salesforce is trustable, reliable &amp; most importantly Professional.&nbsp;</span></p><h3><b><br>Marketing Campaigns</b></h3><p><img decoding="async" class="wp-image-322270 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876801801-80a1e3008b0bad72afbf90b284da9f9e.webp" alt="Marketing Strategy of Salesforce - Campaign 1" width="290" height="167" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/1_11zon-4.jpgw3.webp 466w, https://iide.co/wp-content/uploads/2022/08/1_11zon-4-300x173.jpg 300w, https://iide.co/wp-content/uploads/2022/08/1_11zon-4-150x86.jpg 150w" sizes="(max-width: 290px) 100vw, 290px"></p><p><span style="font-weight: 400;">Salesforce hasn’t had many marketing campaigns recently, but the company has launched a new one called “We connect companies and customers together.”</span></p><p><span style="font-weight: 400;">Salesforce conducted extensive research to learn more about how people perceive the Salesforce brand. While their brand was strong, they discovered that due to the tremendous spread of CRM outside of salesforce automation, as well as the rapidly changing technological world, people still don’t fully comprehend what they do.</span></p><p><span style="font-weight: 400;">Salesforce creates technology that supercharges every aspect of your business that interacts with customers, providing a 360-degree customer perspective across sales, marketing, and customer service. CRM also facilitates integration with all of the other areas of your company that are already running well, such as supply chains and finance. There’s a back office, a front office, and more offices on the way.</span></p><p><img decoding="async" class="wp-image-322271 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876802630-9a00bf99df99a837c149aa7148bbd63f.webp" alt="Marketing Strategy of Salesforce - Campaign 2" width="291" height="182"></p><p><span style="font-weight: 400;">All of this is brought together on a single platform. At every step, every employee has the same 360-degree perspective of every customer and the same capacity to deliver outstanding experiences and establish trust. Every sector can benefit from these fundamental ideas. Patients, not customers, are the focus of healthcare. Guests are the focus of hospitality. Salesforce assists in bringing clients closer to you, no matter who they are.</span></p><p><span style="font-weight: 400;">Showing up in new places with new partners that share Salesforce’s principles is another crucial part of the campaign. For example, Salesforce launched a new podcast #MeditativeStory in collaboration with WaitWhat (the team behind Masters of Scale, who also led TED’s media organisation) and Arianna Huffington’s Thrive Global, which brings mindfulness to life in an exciting, and reachable, new way.</span></p><p><span style="font-weight: 400;">Therefore this was a great Marketing strategy for Salesforce.</span></p><h3><b><br>Social Media Marketing</b></h3><p><span style="font-weight: 400;">One of the Marketing strategies of Salesforce is its Social Media Marketing.</span></p><p><span style="font-weight: 400;">Salesforce is on Instagram, LinkedIn, and Facebook, among other social media platforms. LinkedIn has more followers than Facebook and, finally, Instagram. 184K people follow the Instagram account. LinkedIn is a more professional social media platform, which is why it has the most followers. The posts are largely promotional and informative, with a few ones about their new product introduction thrown in for good measure.</span></p><h3><b>SEO Strategies</b></h3><p><img decoding="async" class="wp-image-322272 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876803454-221ede9a8da6b7df83db0e1a08336a23.webp" alt="Marketing Strategy of Salesforce - SEO" width="275" height="362" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/3-17.pngw3.webp 397w, https://iide.co/wp-content/uploads/2022/08/3-17-228x300.png 228w, https://iide.co/wp-content/uploads/2022/08/3-17-150x197.png 150w" sizes="(max-width: 275px) 100vw, 275px"></p><p><span style="font-weight: 400;">According to SEO rankings, a low number of keywords (under 500) is considered terrible, a high number of keywords (over 1000) is considered good, and a high number of keywords (10,000+) is considered exceptional. As we can see, Salesforce has 1146076 organic keywords, which is excellent. That means Salesforce’s digital marketing is gathering a lot of knowledge.</span></p><p><span style="font-weight: 400;">Also, the monthly traffic is 6495465, which is incredible. As a result, Salesforce is doing an excellent job with SEO.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Next on the list of the Marketing strategy of Salesforce is influencer marketing.&nbsp;</span><span style="font-weight: 400;">Unfortunately, this company hasn’t done any influencer marketing in a while.</span></p><p><span style="font-weight: 400;">Influencer marketing is critical for any business nowadays because it strengthens your brand’s reputation and builds credibility. Further, collaborating with influencers allows you to win their audience’s trust. This is the ideal tool for building a company’s brand image. It helps you raise brand awareness and increase income.</span></p><p><span style="font-weight: 400;">As a result, this organisation is missing out on some of the most valuable advantages of using influencers to promote its brand.</span></p><h3><b><br>E-Commerce strategies</b></h3><p><span style="font-weight: 400;">Salesforce has an e-commerce website that they use for recurring payments, desk payments, payment requests, mobile payments, site payments, communities, and billing portals. It is a great e-commerce strategy simply because it goes on to show that being a B2B company, Salesforce is trying to use digital platforms to reach out to new clients and audiences to continue to increase its brand awareness and visibility over some time.</span></p><h3><b><br>Mobile Apps</b></h3><p><img decoding="async" class="wp-image-322273 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736876804117-9205ff93532dfa5dd50db866fc8af32d.webp" alt="Marketing Strategy of Salesforce - Mobile App" width="281" height="547" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/08/4-11.pngw3.webp 281w, https://iide.co/wp-content/uploads/2022/08/4-11-154x300.png 154w, https://iide.co/wp-content/uploads/2022/08/4-11-150x292.png 150w" sizes="(max-width: 281px) 100vw, 281px"></p><p><span style="font-weight: 400;">The salesforce application is available on the play store for all android smartphones. </span><span style="font-weight: 400;">This enterprise mobile experience gives you access to the same information you see in the office but is organised for getting work done between customer meetings while waiting for a flight, even when you’re in line for coffee. The mobile app includes many of your org’s customizations, so it’s tailored to your business needs.</span></p><h3><b>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Salesforce is doing great at social media. The substance of the post is about their new services or efforts, for example. Facebook, Instagram, and LinkedIn are the platforms for sharing material. They also distribute product-related releases via their social media platforms and official websites.</span></p><p>This ends the elaborative marketing strategy of Salesforce. Let us conclude our learning below from the marketing strategy of Salesforce.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s unique about Salesforce’s marketing?</b></h2><p><span style="font-weight: 400;">The marketing strategy of Salesforce reveals that the company is gaining love and support from all corners of the globe. The company’s ability to rise to the top has been aided by its status as the world’s number one on-demand CRM. Salesforce is still trying to expand and grow in the digital industry, despite its lack of influencer marketing strategies.&nbsp;</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Salesforce has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Salesforce check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Salesforce, and do share your thoughts on this case study marketing strategy of Salesforce in the comments section below.</span></p></div></div>

<div class="raw-html-embed"><h3>
Courses Recommended for you
</h3></div>


medium_ks-cta-bg.webp

small_ks-cta-bg.webp

thumbnail_ks-cta-bg.webp

ks-cta-bg.webp

Register Now

<div class="raw-html-embed"><ul>
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

medium_Karan-Shah-cta.webp

small_Karan-Shah-cta.webp

thumbnail_Karan-Shah-cta.webp

Karan-Shah-cta.webp

small_dm-masterclass-sidebar-cta.webp

thumbnail_dm-masterclass-sidebar-cta.webp

dm-masterclass-sidebar-cta.webp

<p style="line-height:1em;">
    <span style="font-size:34px;">Learn Digital Marketing for FREE</span>
</p>

<div class="raw-html-embed"><h2>
Frequently Asked Questions
</h2></div>


<h2>Awards &amp; Recognition</h2>

small_home-page-odmc-image.webp

thumbnail_home-page-odmc-image.webp

home-page-odmc-image.webp

download-icon.webp

Get Brochure

Advanced Online Digital Marketing Course

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during IIDE’s advanced digital marketing course.</p>

<h2><span>Real-World Projects</span> That Launched Careers</h2>

<p>Stand out in the digital marketing industry with globally recognised certifications from IIDE and top platforms like Google, Meta, and HubSpot.</p>

<h2>Earn Globally Recognised <span>Certifications</span></h2>

<h2>Choose What's <span>Best for You</span></h2>

<p>Our online digital marketing course with placement includes an updated syllabus, featuring the latest digital marketing concepts. With practical training &amp; numerous live projects, this syllabus will prepare learners for today’s demanding industry.</p>

<h2>Master Digital <span>Skills That Matter</span></h2>

<p>Become a digital marketing strategist in today’s AI-dominated industry with some of the top online digital marketing courses in India offered by IIDE.</p>

<h2>Digital Marketing <span>Tools You’ll Master</span></h2>

No cost EMI and flexible 6, 9, or 12 monthly plans available.

EMI partners

<p>Enrolling in our online digital marketing course with placement means more than just learning from the top minds in the field — You can also choose to step onto our campus, connect with trainers, and learn in an inspiring environment.</p>

<h2><span>Campus</span> Immersion</h2>

<h2>Frequently Asked <span>Questions</span></h2>

<p>Select the certification that aligns with your goals. Want an even richer experience? Don’t forget to opt for Campus Immersion to take your learning to the next level.</p>

<h2>Your Investment in a <span>Brighter Future</span></h2>

<h2>Our <span>Hiring Partners</span></h2>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you’ll gain practical insights and the skills needed to lead in the digital world.</p>

<h2>Learn From the <span>Best Minds in the Industry</span></h2>

<h2>Learning <span>Methodology</span></h2>

<h2>Our Placement Statistics</h2>

<p>Our advanced digital marketing course is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>We don't just teach digital marketing, <span>we build Digital Leaders!</span></h2>

<p>We've helped thousands turn their dreams into careers through our digital marketing course with placement. Their success stories are all the proof you need.</p>

<h2>Turning Ambition Into <span>Achievements</span></h2>

<h1>Top Online Digital Marketing Courses in India With <span>AI Integrated Syllabus</span></h1>

<p>Explore how IIDE helped shape their careers and fuel their success</p>

<h2>Hear It From <span>Our Alumni</span></h2>

Download Brochure

<p>UAE’s best Online Digital Marketing Course taught by industry experts in a comprehensive and interactive format with self-paced and live online sessions.</p>

<h2>We Don’t Just Teach Digital Marketing — <span>We Build Digital Leaders</span></h2>

<h1>#1 Online <span>Digital Marketing Course in Dubai</span></h1>

<h2>Learning Methodology</h2>

<h1>#1 Online <span>Digital Marketing Course in Nepal</span></h1>

<p>An overview of the career support and accomplishments of alumni from our Digital Marketing PG programs.</p>

<p>93% of IIDE Students Are Placed At Top Organisations</p>

<h2><span>Our Alumni</span> Leading the Digital World</h2>

<p>54% Average Salary Hike</p>

<h2>Awards &amp; <span>Recognition</span></h2>

small_home-page-pg-course-card.webp

thumbnail_home-page-pg-course-card.webp

home-page-pg-course-card.webp

Post-Graduation in Digital Marketing & Strategy

<p>Our alumni secured top digital marketing roles by showcasing the impactful projects they completed during the course.</p>

<p>Stand out in the digital marketing industry with globally recognized certifications from IIDE and top platforms like Google, Facebook, and HubSpots.</p>

<h2>Earn Globally Recognised <span>Certification</span></h2>

Curriculum Co-Designed & Co-Certified by Industry Leader

<p>Fastrack your digital marketing career with our 11-month Postgraduate Programme.</p>

<p>Our A-Z digital marketing curriculum goes beyond execution. We'll show you how to strategise like a pro, with practical experience to back it up. Here's a glimpse of what you'll learn:<br>&nbsp;</p>

<h2>PG in Digital Marketing &amp; <span>Strategy Syllabus</span></h2>

<h2><span>Digital Marketing Tools</span> You'll Master</h2>

<p>Fees start at:</p><h3>₹ 24,427 / Month</h3><ul><li>750+ In-person hours of learning</li><li>Mentoring from CXO's &amp; CMO's of leading brands</li><li>6 live brand projects</li><li>3 months mandatory Internship</li><li>100% Placement Assistance</li><li>No cost EMI and flexible 6, 9, or 12 monthly plans available.</li></ul>

Empower Your Education With Scholarship

Scholorship worth of

<p>Choose a payment plan that works for you. With flexible options, we make it easier to invest in your future and achieve your dreams without compromise.</p>

<p>Our trainers are seasoned professionals bringing years of expertise to every session. With their guidance, you'll gain practical insights and the skills needed to lead in the digital world.</p>

<p>Our PG in digital marketing &amp; strategy is all about empowering students with real-world industry knowledge, hands-on learning, and the confidence to innovate and lead in the digital age.</p>

<h2>Achievements of Our <span>Graduate</span></h2>

<p>From cutting-edge facilities to real-world training, IIDE offers an unparalleled environment for digital marketing educations.</p>

<h2>The IIDE Experience: <span>A Campus Built for Success</span></h2>

<h1>PG in Digital Marketing &amp; Strategy With Placement Assistance</h1>

<p>Explore how IIDE’s digital marketing courses helped shape their careers and fuel their success.</p>

Glimpse of what you’ll learn

Unlock Placement Statistics

<p>
    Dive into the numbers that make us the #1 choice for career success
</p>

medium_Salary Distribution_Desktop.webp

small_Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Desktop.webp

Salary Distribution_Desktop.webp

thumbnail_Salary Distribution_Mobile.webp

Salary Distribution_Mobile.webp

<p>
    Want to Know Why 2,50,000+ Students Trust Us?
</p>

<div class="raw-html-embed">
<h3><span>Related</span> Blogs
</h3></div>


Looking for complete details about the marketing strategy of Salesforce? Bring your search to halt & have a look at our blog to get all your answers.

Extensive Marketing Strategy Of Salesforce - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous blog, we discussed </span><a href="https://iide.co/case-studies/swot-analysis-of-sify-technologies/"><span style="font-weight: 400;">Sify Technologies</span></a><span style="font-weight: 400;">, India’s Prominent ICT Service &amp; Solution Provider Company. In this article, we’ll go through the marketing strategy of Salesforce, which is the world’s most popular customer relationship management (CRM) software.</span></p><p><span style="font-weight: 400;">The goal is to learn about </span><a href="https://www.salesforce.com/in/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">Salesforce</span></a><span style="font-weight: 400;"> and how it became the world’s most popular customer relationship management platform.</span></p><p><span style="font-weight: 400;">As you can see, the world is now completely online, and marketing is at the heart of every business. If you want to learn more about marketing, attend our </span><a href="https://iide.co/"><span style="font-weight: 400;">Free Masterclass</span></a><span style="font-weight: 400;"> on Digital Marketing taught by Karan Shah, the CEO and creator of IIDE.</span></p><p><span style="font-weight: 400;">By the end of this blog, we will have learned the marketing strategy of Salesforce. Let’s start with the company’s story, target audience, and digital presence before we delve too deep into it.</span></p></div></div>

<div class="raw-html-embed"><ul style="text-align:left;">
    <li>
        45 Mins Masterclass
    </li>
    <li>
        Watch Anytime, Anywhere
    </li>
    <li>
        1,00,000+ Students Enrolled
    </li>
</ul></div>

Extensive Marketing Strategy of Salesforce – Complete Overview

Aditya Shastri

Courses Recommended for you

Aditya Shastri