Elaborative Marketing Strategy Of Oberoi Realty – With Complete Overview

Marketing Strategy of Oberoi Realty

Segmentation: People looking for luxury and high-end real estate in the metropolis.

Targeting: Higher-income groups, middle-income groups, and corporate offices are the three types of income groups.

Positioning: Contemporary architecture, well-executed projects, and high-quality construction.

Marketing Campaigns 

Oberoi mall is saving energy for a long time, which is part of their everyday life. 40% of the energy used in the Oberoi mall is renewable energy extracted from renewable power plants. From the National Energy Conservation Day, Oberoi mall adopted a similar energy efficiency solution for a sustainable future. Thus this campaign is still going and it is contributing to the environment. 

#MyFavouriteSpace   

This campaign was started on 9th august to 25th august on Instagram. It was aimed to have your own space to relax, read or have fun. To take part in that contest the following step should be followed:

• Follow us on Instagram
• Start creating a post 
• Upload pictures from your favourite space on Instagram from your public profile 
• In the caption, share how your favourite space made your life beautiful in 10 words
• Tag @oberoirealty and use #MyFavouriteSpace     

And get a chance to be featured on our Instagram page. This campaign was very successful and many people were featured on the Oberoi realty page. 

#CelebrateNewBegginnings 

During the festive season, Oberoi mall started this campaign to shop 10,000 or more and stand a chance to win jeep compass or Tanishq cards worth Rs 2 lakhs. This was started from 17th October- 30 November only at #Oberoimall. This campaign was very successful and many people went to Oberoi mall. This Diwali drives into luxurious new beginnings. 

Social Media  Marketing 

Oberoi Realty is on Instagram, Twitter, and Facebook, among several other social media platforms. Instagram has the most followers, followed by Twitter and then Facebook. The Instagram and Twitter accounts have between 10 and 13600 followers. The articles are mainly promotional and informative, with a few posts on their new product launch thrown in for good measure.

Instagram with 15k+ followers
Twitter with 2400+ followers
Facebook with 33+k followers

Influencer Marketing

An Oberoi Realty apartment is a luxurious abode that comes equipped with modern-day amenities and exquisite design. The brand has a large network of loyal and enthusiastic consumers, which can be leveraged to promote the brand and generate sales. The Oberoi Realty has a vast network of influencers that can be tapped to promote the brand and generate brand affinity. The Oberoi Realty leverages its influencers to promote the brand across various social platforms.

Oberoi Realty is one of the fastest-growing real estate companies in India. It was founded by Rishi and Rohit Oberoi in Mumbai, India, in 2010. The brothers’ focus was on creating an innovative, high-quality real estate brand that would stand out from the competition. They decided to approach marketing in a novel way, by developing close relationships with influential people in the real estate industry.

SEO Strategies

According to SEO rankings, the number of keywords is terrible if it is less than 500, good if it is more than 1000, and spectacular if it is more than 10,000. As we can be seen, www.oberoirealty.com contains 3,167 organic keywords, which is regarded as excellent. That suggests ‘Oberoi Realty’ digital marketing is attracting many visitors. The monthly traffic is in the 53k+ range, which is considered the best.

Ecommerce Strategies

Oberoi Realty is a real estate development company and they really do not have any eCommerce strategy because most of their work is onsite. It would be hard to deliver the same level of service to their customers online than physical. E-commerce doesn’t take up much space in the marketing strategy of Oberoi Realty. Oberoi Realty does not have an E-commerce portal, however, they do have ample information on their website and various offices of their, through which a potential client can reach out to them for any business-related inquiry.

Mobile Apps

The company has a mobile app called Oberoi Realty Quality Control. It shows Revolutionise Quality Control by deploying a mobile app-based system on your construction projects. 

• Integrate quality control with execution, through real-time and transparent information flow
• Record and digitally store all information, and data reported on-site
• Employ powerful analytics for evidence-based decision making
• Make sure all aspects of quality are checked using over 150 checklists across
• Work in a 100% paperless system – no more filing or compilation of excel sheets

Content Marketing Strategies

Oberoi Realty, one of the most reputed real estate companies in India, has a well-defined content marketing strategy that helps it to reach out to a large clientele. The team of professionals at Oberoi Realty creates engaging content that helps the company in building a relationship with the audience. The strategies implemented by the company include

Blogging: Oberoi Realty regularly publishes blogs that help in enhancing the reputation of the brand. The blogs help in generating awareness about the brand and its products.

This ends our elaborative marketing strategy of Oberoi Realty. Let us conclude our learning below from the marketing strategy of Oberoi Realty.