Hi Again!! In the previous article, we broke down the SWOT analysis of Nippon Life Insurance. In this article, we will understand the marketing strategy of Nippon Life Insurance – one of the world’s largest insurance companies.
You might know the company or the word Nippon from Reliance Nippon Life Insurance Company (RNLIC), one of India’s leading private sector life insurance companies. Wondering how this came about? Learn more through this case study.
The objective of this case study is to bring insights into the growth and positioning of Nippon life insurance in Japan and around the world. This case study will also help you understand how marketing works for insurance companies in general.
If you are here on our page, we think you might want more! Marketing is the core of every company. The Digital era has pushed marketing to become the next best thing a company needs. Marketing is now frequently done over social media and technology. Be a part of the digital marketing journey and learn more here in our Free MasterClass on Digital Marketing 101 by CEO and Founder, Karan Shah.
Before we begin with the marketing strategy, let’s look at what Nippon Life Insurance is all about and how it got to be the biggest mutual company!
