Marketing Strategy of Mitsubishi Corporation: Analysis

In our previous article, we studied in detail the SWOT analysis of Mitsubishi. In this blog, we will deep dive into the marketing strategy of Mitsubishi – a Japanese renowned multinational company. 

The objective of this blog on the Marketing Strategy of Mitsubishi is to give you an insight into the detailed marketing plans of Mitsubishi and how it gained a competitive advantage. 

Marketing is the art of communicating with customers through different ways and methods. . The customers know about your products or services through marketing. Customers learn about the value of items, their usage, and other relevant information that may be useful to them through marketing. If you want to learn more about marketing, visit our website and check out our free Masterclass on Digital Marketing by CEO and Founder of IIDE, Karan Shah. 

Before exploring the 360-degree view of the marketing strategy of Mitsubishi, let’s get acquainted with the company‘s expedition. 

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.