Extensive Marketing Strategy of KPMG – Detailed Explanation

In our previous article, we had learnt in detail about the SWOT analysis of KPMG. In this article, we are going to extensively analyze the marketing strategy of KPMG – a multinational professional services network.

In this blog, every nook and cranny of the marketing strategy of KPMG will be analyzed in a detailed manner with examples. This will be helpful to attain a better understanding of KPMG’s digital marketing strategy as well. We will also be analyzing the target audience and promotional strategies.

Digital Marketing is a booming profession in this current online age. It forms the basic backbone of various multinational industries. Therefore, the field of Digital Marketing Strategy offers various viable career options. To know more about the same, check out IIDE’s free masterclass on Digital Marketing. If you are looking for a short-term certification course to gain knowledge on the various aspects of Digital Marketing Strategy, you can make use of IIDE’s short-term certificate courses to help guide you in the right direction.

Curious about the marketing strategy of KPMG International Limited? Read on to find out everything there is to know about KPMG’s extensive marketing strategy that has allowed the brand to grow into a global network of professional firms providing Audit, Tax, and Advisory services.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.