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The marketing strategy of Indian Oil Corporation (IOC) leverages robust digital initiatives, strategic partnerships, and a strong brand presence to maintain its leadership in the energy sector. This case study on Indian Oil Corporation explores its marketing strategies, business model, and recent developments.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 7, 2024
IOCL's marketing strategy focuses on digital transformation, customer engagement, and ensuring high fuel quality. These aspects are thoroughly examined in the marketing strategy of Indian Oil Corporation.
IOCL uses advanced technology and stringent quality control measures to ensure the purity and performance of its fuels.
The Indian Oil One app provides customers with access to fuel station locations, LPG booking, and loyalty programs. The app’s functionality is part of IOCL's digital marketing strategy, detailed in the Indian Oil case study.
You can reach Indian Oil customer service through their website, mobile app, or by calling their helpline number.
Yes, IOCL operates in several countries, providing a range of energy solutions and services.
The 'Pure for Sure' campaign ensures customers of the purity of IOCL's fuels, building trust and loyalty. This campaign is a cornerstone of IOCL marketing.
Yes, you can book LPG cylinders through the Indian Oil e-commerce platform and mobile app.
IOCL accepts various payment methods, including credit/debit cards, net banking, UPI, and mobile wallets.
Yes, IOCL offers loyalty programs through its Indian Oil One app, providing rewards and benefits to regular customers.
IOCL has a dedicated customer support team to address complaints and ensure quick resolution of issues.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.