Q1. What is IOCL's marketing strategy?

IOCL's marketing strategy focuses on digital transformation, customer engagement, and ensuring high fuel quality. These aspects are thoroughly examined in the marketing strategy of Indian Oil Corporation.

Q2. How does IOCL ensure fuel quality?

IOCL uses advanced technology and stringent quality control measures to ensure the purity and performance of its fuels.

Q3. What is the Indian Oil One app?

The Indian Oil One app provides customers with access to fuel station locations, LPG booking, and loyalty programs. The app’s functionality is part of IOCL's digital marketing strategy, detailed in the Indian Oil case study.

Q4. How can I contact Indian Oil customer service?

You can reach Indian Oil customer service through their website, mobile app, or by calling their helpline number.

Q5. Does IOCL offer international services?

Yes, IOCL operates in several countries, providing a range of energy solutions and services.

Q6. What is the 'Pure for Sure' campaign?

The 'Pure for Sure' campaign ensures customers of the purity of IOCL's fuels, building trust and loyalty. This campaign is a cornerstone of IOCL marketing.

Q7. Can I book LPG cylinders online with IOCL?

Yes, you can book LPG cylinders through the Indian Oil e-commerce platform and mobile app.

Q8. What payment methods does IOCL accept?

IOCL accepts various payment methods, including credit/debit cards, net banking, UPI, and mobile wallets.

Q9. Does IOCL offer loyalty programs?

Yes, IOCL offers loyalty programs through its Indian Oil One app, providing rewards and benefits to regular customers.

Q10. How does IOCL handle customer complaints?

IOCL has a dedicated customer support team to address complaints and ensure quick resolution of issues.

Detailed Marketing Strategy of Indian Corporation Oil

Name: Marketing Strategy Of Indian Oil Corporation 2024 | IIDE
Brand: IIDE
Rating: 9.9 (103837 reviews)

The marketing strategy of Indian Oil Corporation (IOC) leverages robust digital initiatives, strategic partnerships, and a strong brand presence to maintain its leadership in the energy sector. This case study on Indian Oil Corporation explores its marketing strategies, business model, and recent developments.

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Updated on: Aug 7, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.