Hermes Marketing Strategy: Case Study on Luxury Watchmaker

Several brands lead to great success stories and Hermes is one of them. Being a French high-end luxury fashion brand, it has been established for almost two centuries now. It is renowned for its fashion and luxury products and is also recognized as the world’s leading luxury brand with an image of wealth, quality, and style.

This case study about the Marketing Strategy of Hermes explains the brand from a marketing viewpoint. It goes through knowing about the Hermes brand, its 4P of marketing mix strategy, marketing, and campaign strategy, and digital presence. 

So let us start by knowing about the company in the coming section.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]