Q1. What is Gap's marketing strategy?

Gap's marketing strategy focuses on digital engagement, sustainability, and inclusivity to connect with its target audience.

Q2. How does Gap ensure sustainability?

Gap promotes sustainable fashion through initiatives like 'Gap for Good', using eco-friendly materials and sustainable practices.

Q3. What is the Gap mobile app?

The Gap app offers personalised recommendations, easy shopping, and exclusive app-only discounts for users.

Q4. How can I contact Gap customer service?

You can reach Gap customer service through their website, mobile app, or by calling their helpline number.

Q5. Does Gap offer international shipping?

Yes, Gap provides international shipping to several countries through its online store.

Q6. What is the 'Gap for Good' campaign?

The 'Gap for Good' campaign promotes sustainable fashion practices and eco-friendly products.

Q7. Can I customise my Gap clothing?

Gap occasionally offers customisation options for certain products and collections.

Q8. What payment methods does Gap accept?

Gap accepts payments in various forms like credit/debit cards, PayPal, and gift cards.

Q9. Does Gap offer a loyalty programme?

Yes, Gap offers loyalty programmes providing rewards and benefits to regular customers.

Q10. How does Gap handle customer complaints?

Gap has a dedicated customer support team to address complaints and ensure quick resolution of issues.

GAP: Fashioning Its Marketing Strategy

Name: Exclusive Fashioning Marketing Strategy Of GAP 2024 | IIDE
Brand: IIDE
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The marketing strategy of GAP aims to target different segments of clothing by utilising different brands. GAP’s marketing strategy leverages personal connection to build a more personal connection with their target audience. They perform promotional activities to generate brand awareness, increase customer engagement, and generate sales.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 14, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]