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The marketing strategy of GAP aims to target different segments of clothing by utilising different brands. GAP’s marketing strategy leverages personal connection to build a more personal connection with their target audience. They perform promotional activities to generate brand awareness, increase customer engagement, and generate sales.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 14, 2024
Gap's marketing strategy focuses on digital engagement, sustainability, and inclusivity to connect with its target audience.
Gap promotes sustainable fashion through initiatives like 'Gap for Good', using eco-friendly materials and sustainable practices.
The Gap app offers personalised recommendations, easy shopping, and exclusive app-only discounts for users.
You can reach Gap customer service through their website, mobile app, or by calling their helpline number.
Yes, Gap provides international shipping to several countries through its online store.
The 'Gap for Good' campaign promotes sustainable fashion practices and eco-friendly products.
Gap occasionally offers customisation options for certain products and collections.
Gap accepts payments in various forms like credit/debit cards, PayPal, and gift cards.
Yes, Gap offers loyalty programmes providing rewards and benefits to regular customers.
Gap has a dedicated customer support team to address complaints and ensure quick resolution of issues.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.