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Enterprise’s marketing strategy is a robust blend of traditional and digital methods designed to engage customers and drive growth in the car rental industry. This article examines the Enterprise’s digital marketing tactics, advertising campaigns, and overall marketing strategies to understand its market dominance.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 22, 2024
Enterprise's marketing strategy focuses on convenience, customer service, and utilising both traditional and digital channels to reach a broad audience.
As a part of Enterprise’s marketing strategy, the company targets business travellers, vacationers, and individuals needing flexible and reliable transportation solutions.
The marketing strategy of Enterprise leverages social media to engage with customers, share travel tips, promote new services, and run targeted advertising campaigns.
Enterprise recently launched a new mobile app feature that enhances customer convenience and allows for easy rental management.
Some of the main competitors of Enterprise include Hertz, Avis, Budget, Alamo, and National Car Rental. This competition highly impacts the Enterprise’s marketing strategy.
As a result of Enterprise’s marketing strategy, the campaign focused on the convenience and reliability of Enterprise's services, reinforcing brand loyalty and attracting new customers.
Digital marketing agencies in Abu Dhabi usually offer services such as SEO, social media marketing, content marketing, Pay Per Click (PPC) advertising, web development, email marketing, and branding. Some agencies may also provide specialised services like influencer marketing and digital PR.
The marketing strategy of Enterprise failed when the company was promoting short-term rentals for city commutes and faced backlash for perceived insensitivity towards urban congestion and pollution issues.
The Enterprise mobile app provides easy access to rental reservations, modifications, and support, enhancing customer convenience and engagement.
As a part of Enterprise’s marketing strategy, the company collaborates with travel influencers and bloggers to showcase the benefits of their services through authentic experiences and reviews.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.