Detailed Marketing Strategy of DCM Shriram – Chemical Industry Company

Are you looking for a Marketing Strategy for DCM Shriram? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of DCM Shriram.

So here we have discussed various ways of marketing used by DCM Shriman which help them to grow their business in chemicals and raw materials such as Caustic soda, Chlorine, PVC compounds, PVC resin, Cement, Calcium Carbide, etc. In a previous article, we learned about the marketing strategy of JSW energy, an Indian leading power company. 

Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover the marketing strategy of DCM Shriman in this blog. Before we begin our deep dive into the marketing strategy of DCM Shriram, let us start by learning the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]