In-Depth Marketing Strategy of Daiwa House – Japan’s Homebuilder

Marketing Strategy of Daiwa House

Now, let’s learn about the marketing strategy of Daiwa house and the campaigns implemented by them, and much more,

Segmentation, Targeting and Positioning

Segmentation

Daiwa House uses the broadest available segmentation of the target market. They are aiming for all geographical locations, whether they are Tier 1, 2, or 3 cities. In fact, in many cases, there isn’t much targeting or segmentation involved because they are attempting to reach all demographics, geographics, and psychographics of consumers. Along with that, they are open to both public and private projects.

Targeting

The company does not produce anything to be sold, they work in construction industries throughout the world. So the concept of targeting does not apply to Daiwa House.

Positioning

Daiwa maintains its position in high-quality projects. Daiwa House has a long-standing commitment to creating responsible infrastructure. Sustainability is an integral component of their approach to business and work practices.

Marketing Campaigns

Daiwa House does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their company. Their posts on social media platforms are mainly related to pictures of houses they architect for customers. 

Daiwa House can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Daiwa House can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing

Daiwa House is active on Social Media like Facebook, Instagram, LinkedIn and Twitter. 

Facebook: 1,60,122 Likes 
Instagram: 63.2K Followers
LinkedIn: 437 Followers
Twitter: 92 Followers

Daiwa House has more followers on Instagram than on Facebook & LinkedIn. The posts are mostly promotional and informative, with a few posts about their new house thrown in for good measure.

SEO Strategies

According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is great. As can be seen, Daiwa House has 17,065 organic keywords, which is considered great. That means Daiwa House’s digital marketing is gaining a lot of insights.

Also, the monthly traffic is around 1,10,000+, which is considered amazing. As a result, Daiwa House has improved its SEO Strategy a lot & also has monthly traffic to its website is pretty good. 

Influencer Marketing

Daiwa House does not use any kind of influencers or brand ambassadors. Daiwa House should influence its customers by getting some famous personalities on board to promote their services. 

ECommerce Strategies

Daiwa House is a home building company that specialises in prefabricated houses, here they don’t sell any products. Their way of getting connected with their customers is through traditional ways, so e-commerce strategies don’t play a major role in Daiwa House’s marketing strategy.

Content Marketing Strategies

Daiwa House is active on social media. Content that Daiwa houses post on social media is promotional & very informative with a post of a new house designed by them.

This ends our elaborative marketing strategy of Daiwa House. Let us conclude our learning below from the marketing strategy of Daiwa House.

Conclusion – What’s Unique in Daiwa House Marketing? 

In the marketing strategy of Daiwa House, we saw that Daiwa House – Japan’s largest homebuilder is involved in the development of factories, shopping malls, health-care facilities, as well as the management and operation of resort hotels, golf courses and fitness clubs. The company’s headquarter is in Osaka, Tokyo & Japan. According to SEO ranking, Daiwa House has great organic keywords & traffic arriving on their website is very good. 

As the digital space is experiencing a boom in today’s world, a company needs to do better digital marketing. 

Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Daiwa House has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Daiwa House check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Daiwa House, and do share your thoughts on this case study marketing strategy of Daiwa House in the comments section below.