Extensive Marketing Strategy of Coolberg – With Detailed Overview

Marketing Strategy of Coolberg

Let’s learn about the marketing strategy of Coolberg! And how coolberg carries the marketing campaign etc.

• Segmentation, Targeting, and Positioning

The target audience is mainly millennials from 15-45 years of age. This is the age where most people have the urge to drink and that’s when Coolberg comes in. It serves as a non-alcoholic beer that serves the purpose of drinking which makes teetotallers one of the happiest.

Coolberg initiated the process of test marketing in 2016 by serving limited bottles of beer in Mumbai. After great responses from customers, they started the distribution all over Mumbai and then in other famous cities. Coolberg recently serves in 6 flavours peach, strawberry, ginger, mint, malt, and Cranberry. The company recently has started serving sugar-free drinks as well.

Coolberg made its positioning in the market by being the only non-alcoholic beer brand in India. India is known for people with a cultural mind where drinking beer is not many people’s choice. Coolberg made sure that people can drink at parties and occasions without actually getting drunk.

• Marketing Campaigns

Coolberg organized a dinner date campaign in February 2022 for 5 lucky winners via its social media page on Instagram. The campaign was done to increase the Instagram page followers with a theme for Valentine’s Day where the users have to follow their account on Instagram, tag their partner, and write a pickup line for their partner in the comment section. And they have to share the post with others so that the brand would gain more views on the post and will ultimately increase its reach.

The campaign got successful and the post got 4x more likes compared to the previous posts. The reason behind the triumph was the unique campaign idea and the great use of Instagram marketing strategies like proper use of hashtags and curating & promoting user-generated content.

Another similar campaign was held by Coolberg on Instagram in December 2021 where 5 lucky winners were given a chance to win Coolberg party hampers. The theme of the campaign was New Year’s Eve plans where the user had to tag their friends in the comment section and share their way of partying and the user had to share the same post on the story. The reason behind this campaign was to advertise Coolberg as well as get people familiar with the taste of Coolberg. 

Again this campaign also got successful and the post got 4x more likes compared to the previous posts. The reason behind the triumph was the unique campaign idea and the great use of Instagram marketing strategies like curating the post with the right hashtags and giving a voice to creative design.

On June 20th 2021 coolberg held a campaign on Instagram for soccer fans. Where 3 winners were given cool soccer accessories with Coolberg products and more. The campaign was all about the Euro Quiz. To take part the participant has to follow the coolberg Instagram page and answer the questions in the Coolberg Grand Euro Quiz. 

The only reason behind the campaign was to let the youth get familiar with Coolberg and to increase Coolberg’s Instagram page followers. The campaign got successful and the post got immense likes with Coolberg’s Instagram page getting an increasing number of followers. The reason behind the success of the campaign was the creative marketing campaign idea and accurate use of Instagram marketing strategies.

• Social Media Marketing

Coolberg is active on Social Media like Instagram, LinkedIn, and Facebook. It has maximum followers on Instagram than on Facebook and at last LinkedIn. The Instagram and Facebook handle has followers in the range of around 20-21K. LinkedIn is more of a professional sort of social media which excludes young teenagers as most of them don’t have an account on LinkedIn. The posts contain mostly promotional and informational content along with some posts related to their new product launch.

• SEO Strategies

As per SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see that www.coolberg.in has 1807 organic keywords and it’s considered as good. That means the digital marketing of Coolberg is gaining a good number of insights. 

Also, the traffic per month is around 10K+ which is known as average. Hence, Coolberg still needs improvements in its SEO strategies while working hard enough to keep the brand soaring in the Google organic SERP results.

• Influencer Marketing

From the start, Coolberg has collaborated with many YouTubers, Bloggers, food pages, etc for their marketing purpose. They have many influencers with more than 50K+ and 120K+ followers. Influencers promote the product (coolberg) so that coolberg gains popularity and the sales will increase via their fan’s following.

• Ecommerce Strategies

In talking about the e-commerce strategies Coolberg has its website from where they sell their products with special offers. Besides that, it has gone along with other food delivery apps such as Zomato and Swiggy through the restaurants, but also with  Bigbasket, Flipkart, Blinkit, Amazon etc.

• Content Marketing Strategies

Coolberg is very active on social media. The post content is related to their new flavours or their products, awareness messages, etc. The only source of posting content is through Facebook or Instagram. Also, they press releases about their product via various sources such as The Hindu, MoneyControl, The New Indian Express, etc.

This ends our elaborative marketing strategy of Coolberg. Let us conclude our learning below.