🚀 Just Launched — Our New Undergraduate Program in Digital Business & Entrepreneurship is Here: Explore Now!
Resources
Career & Placements
Digital Business Program
- Bachelors/UG in Digital Business & Entrepreneurship
Newly Launched
Digital Marketing Courses
Free Masterclass
The marketing strategy of Clinique focuses on creating scientifically sound, allergy-tested skincare products. Their approach includes leveraging social media, influencer marketing and targeted digital strategies to connect with their audience, primarily women. Clinique’s dedication to quality and customer satisfaction has solidified its reputation in the beauty industry.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Nov 11, 2024
Clinique's marketing strategy combines social media, influencer marketing, and personalized customer experiences.
Primarily women aged 18-45, interested in high-quality skincare come under Clinique’s target audience.
Clinique’s marketing strategy incorporates platforms like Instagram and Facebook to engage with customers through beauty tips and product promotions.
A key marketing strategy of Clinique focuses on optimizing product-related keywords and skincare advice to attract organic traffic.
Estée Lauder, L’Oréal, Neutrogena, Olay, and Lancome are some of the top competitors of Clinique.
A social media campaign encouraging women to embrace positive changes garnered 10 million impressions.
Clinique collaborates with beauty influencers to promote products and share skincare routines.
It faced criticism for lack of shade inclusivity, leading to an apology and re-launch with a broader range.
Clinique offers a user-friendly online shopping experience with detailed product information.
Yes, the Clinique Store app offers exclusive deals, live chat support, and easy shopping.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.