Complete Marketing Strategy of Bridgestone – Detailed Analysis

In our previous article, we learnt in detail about the SWOT analysis of Bridgestone. In this article, we are going to elaborate on the marketing strategy of Bridgestone, one of the leading tyre manufacturing companies across the globe.

Shojiro Ishibashi, a seventeen-year-old Japanese kid, began the history of Jika tabi (socks with rubber soles used as work shoes) in 1931 and utilised the capital to start making tyres. As the top manufacturer of tyres in the world, Bridgestone has now developed a standard. 

Bridgestone’s marketing initiatives are another factor that helped it grow into the titan it is today. As the world is becoming more digital, brand marketing evolves. If you’re interested in finding out what’s new, check out our Free MasterClass on Digital Marketing 101 taught by Karan Shah, CEO and founder of IIDE.

We will discuss Bridgestone’s advantages, drawbacks, possibilities, and challenges in this blog. Let’s start by learning about the business’s background, history, offerings, and successful track record.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.