SWOT Analysis of Bridgestone: Auto Parts Maker

In our previous blog, we had done a complete SWOT Analysis of India’s largest tyre manufacturer, MRF Tyres. In this article, we are going to break down the SWOT analysis of Bridgestone – One of the largest tire and rubber companies.

The history started way back in 1931 by a seventeen-year-old Shojiro Ishibashi, a boy from Japan from the creation of Jika tabi (socks with rubber soles used as work shoes) and using the capital to make tires. The Bridgestone company has now created a benchmark and is the world’s leading tire manufacturing company.

Another aspect that made Bridgestone the giant it is now in its marketing efforts. As the world goes digital, marketing of the brand changes and if you are interested in learning about the latest- check out our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.

In this blog, we will cover the strengths, weaknesses, opportunities, and threats surrounding Bridgestone. Before we begin, let us start learning about the company, its history, products, services and success.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]