In our previous blog, we had done a complete SWOT Analysis of India’s largest tyre manufacturer, MRF Tyres. In this article, we are going to break down the SWOT analysis of Bridgestone – One of the largest tire and rubber companies.
The history started way back in 1931 by a seventeen-year-old Shojiro Ishibashi, a boy from Japan from the creation of Jika tabi (socks with rubber soles used as work shoes) and using the capital to make tires. The Bridgestone company has now created a benchmark and is the world’s leading tire manufacturing company.
Another aspect that made Bridgestone the giant it is now in its marketing efforts. As the world goes digital, marketing of the brand changes and if you are interested in learning about the latest- check out our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.
In this blog, we will cover the strengths, weaknesses, opportunities, and threats surrounding Bridgestone. Before we begin, let us start learning about the company, its history, products, services and success.