Marketing Strategy of Banco do Brasil: Historic Bank Insights

Marketing Strategy of Banco Do Brasil

Now that you have a clear idea of how Banco Do Brasil works, let’s get to know about the effective marketing strategy of Banco Do Brasil that made it the Largest Financial  Institution in Latin America.

Segmentation, Targeting and Positioning 

Banco Do Brasil is one of the leading brands in the banking and financial services sector. With more than 54 million customers in Brazil and abroad, this company has kept the trust of its clients by remaining the market leader among other financial institutions. 

It is involved in wide segments including Banking, Investments, Assets Management, Insurance, Pension Funds, Savings Bonds, Payment Methods and other segments. It has good relations with everybody in its circle, be it employees, shareholders, customers, society, regulators or the government. It has strong credibility and relations.

The target group includes Private individuals, SMEs, corporate clients, and Government campaigns. Through various technological transformations in consideration of the trends in the national economy, BDB is looking forward to expanding its network overseas.

Banco Do Brasil has reserved its position of being one of the globally based banks by having a USP of “banking with trust and innovation”.

Marketing Campaigns

This campaign was launched in 2012 in Partnership with EyeSea for making awareness about its new product launch – Money Transfer from Brazil to the USA and vice-versa targeting Brazilians living in the US. 

Banco Do Brasil chose the swing to represent this campaign as “Swing” and “Balance” are spelt the same in the Portuguese language. Also, it indicates doing money transfers from Banco Do Brasil is as simple as playing in the swing.

The campaign was successfully executed, reaching its main goal of meeting its clients’ expectations.

Another campaign was launched by the bank on 30 July 2021 for the primary purpose of encouraging athletes in the Olympics by transfer of something which is more valuable than money–support and enthusiasm by Brazilians.

The company has helped many fans send their “cheers” to the country’s athletes via Whatsapp and athletes in gaining their confidence virtually.

Its main focus was to build moral support among the athletes. This campaign proved a success as it won the hearts of many Brazilians including athletes and people from abroad.

This campaign was held on 8 Jul 2021 on Instagram for volleyball lovers. It was a Game-based marketing strategy to increase the brand’s outreach and to reach out to maximum customers. 

This campaign has been amazingly rendered by having a Game of SuperTrump. It includes colourful cards with photos of Brazilian Volleyball players and their strengths. Features include: loot, receive, lift, attack, block and defence.

The campaign had been run to increase the engagement ratio and search traffic for the brand.

Social Media Marketing

Banco Do Brasil has an online presence on Social Media like Instagram, Facebook and LinkedIn. It is more active on Facebook (6 posts in the last two weeks) following Instagram (on an avg.-1 post in 3 days) and LinkedIn (1 post in 3 days).

Due to its highly engaging online presence, it has a maximum no. of followers on Facebook (3M) following LinkedIn (1.5M) and Instagram (522K).

The content usually focuses on security protection, entertainment posts regarding volleyball games, environmental sustainability and promotional content.

SEO Strategies

As per SEO ranking, it is considered that the Number of Organic keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see that www.bb.com.br  has 196,293 organic keywords and it is exceptionally amazing which means the digital marketing of Banco Do Brasil is gaining an excellent number of insights.

Also, the traffic per month is around 4 million which is known as fantastic. But here BB has been doing a fantastic job in its SEO strategies to remain dominant above its competitors.

Influencer Marketing

BB doesn’t possess strong influencer marketing as it mostly approaches Brazilian athletes (whose followers range between 5000-6000) and USA real estate owners(who rarely have followers in K) for promotion. 

E-Commerce Strategies

As it is a financial institution, it relies on services. Hence, it doesn’t have any product site or any e-commerce website. It announces its new service launch on its social media platforms usually.

Mobile Apps

The mobile Application of Banco Do Brasil is user-friendly and has all the features a user can ask for! The app provides all the services for the digital account from payments, and transfers to cards, and loans adding open banking services also.

Special Features of the app: 

• It has a financial manager to take care of your expenses and savings
• It avails investment in funds like LCI, LCA, etc.
• It provides Insurance services and various plans related. 

Link for the app

https://apps.apple.com/us/app/banco-do-brasil/id330984271

Content Marketing Strategy

BB is actively present on Social Media, especially on Instagram. On Instagram, it regularly posts stories and launches new campaigns, following the trends in the industry. Through posts and stories, it keeps its audience engaging and entertaining at the same time. From posting content related to Cyber Security to awareness about its new services, it does every possible action to make its audience stick to it.

This ends the elaborative marketing strategy of Banco Do Brasil. Let us conclude our learning below from the marketing strategy of Banco Do Brasil.

Conclusion – What’s Unique in Banco Do Brasil Marketing?

To conclude, Banco Do Brasil is doing an excellent job in its SEO strategy, it also focuses on new technologies and now that it knows the importance of building relations globally, the network of the company and its clients are increasing heavily. 

But it needs to work more on Influencer Marketing, as the biggest threat to it is its competitors which will surely come with more technological advancements and more reliable solutions if it doesn’t increase its outreach to customers.

Overall, the biggest strength of Banco Do Brasil is that it is trustworthy and relevant. With the power of customers’ growing trust, in no time we’ll see the brand becoming global.

As Banco Do Brasil cut off its maximum competition just through its effective marketing efforts, Marketing does play an imperative role in the make or break of the company. Now is the time even marketing is going online, and with the increasing demand for digital marketing, the scope for digital marketers is expanding too. With the growing potential of digital marketing, it’s critical to educate yourself on the subject.

Check our Online Digital Marketing Course if you want to learn more and improve your marketing skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Banco Do Brasil has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Banco Do Brasil check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Banco Do Brasil, and do share your thoughts on this case study marketing strategy of Banco Do Brasil in the comments section below.