Elaborated Marketing Strategy of Anta Sports – With Detailed Overview

In our previous article, we learned about the marketing strategy of Levi’s, one of the popular brands in jeanswear. 

In this article, we will learn about the marketing strategy of Anta Sports, the largest sports equipment retailer, and manufacturer in China.

Anta Sports Products Limited is a Chinese sports equipment multinational corporation situated in Jinjiang. It is the world’s biggest sports activities equipment business enterprise via means of sales as of 2019 and the third-biggest producer of carrying items overall (best in the back of sports clothing organizations Nike and Adidas).

The crucial element that helped them to go international is digital marketing. If you are interested in learning about new-age digital marketing, you can check our IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

This blog will fully cover Anta Sports’ marketing strategy, STP, marketing campaign, social media marketing, and SEO strategies. So before we delve in let’s start by giving you a brief overview of the company. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.