Extensive Marketing Strategy Of Adani Enterprises – In-Depth Analysis

In the previous article, we learned about the detailed marketing strategy of Paytm, an Indian multinational leading company. In this blog, we are going through the complex and precise marketing strategy of Adani Enterprises – The flagship company of the Adani group.

The intention here, in this case, a study is to obtain valuable knowledge about the marketing strategies of the Adani Group. The company has set its site on to be a world-class business leader and enrich lives by contributing to nations by building infrastructure through sustainable value creation.

The blog will cover parts of Adani’s marketing campaigns, Social media marketing, SEO strategies, Influencer marketing, E-commerce strategies, and more.

Good marketing makes the company look smart. And people across the world are going digital, every single person on the internet today has been tracked by the digital domain. If you are interested in digital marketing, you should check IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder Karan Shah. 

Before we start with Adani’s detailed marketing strategies let us begin by understanding the company’s story, target audience, and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 10, 2024

Courses Recommended for you

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.