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Acko General Insurance’s marketing strategy leverages digital innovation and customer-centric approaches to enhance brand visibility and drive growth. This case study explores the marketing strategy of Acko General Insurance, detailing their advertising campaigns, digital strategies, target audience, and recent news, providing insights into their effectiveness.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 16, 2024
Acko combines traditional advertising with innovative digital campaigns, focusing on customer education, transparency, and ease of use.
Acko offers a range of insurance products, including car insurance, health insurance, and travel insurance, with a focus on digital solutions.
Main competitors include PolicyBazaar, Digit Insurance, Bajaj Allianz General Insurance, ICICI Lombard, and HDFC ERGO General Insurance. This competition can highly impact the formulation of the marketing strategy of Acko General Insurance.
Acko engages with its audience on platforms like Instagram, Facebook, and LinkedIn, using targeted content, informative videos, and interactive posts.
Acko recently launched a health insurance product tailored for millennials, featuring affordable premiums and coverage for lifestyle diseases.
A 2019 campaign faced backlash for its humorous approach to serious insurance issues, leading to its withdrawal and a public apology.
As part of the marketing strategy of Acko General Insurance, the company collaborates with influencers and celebrities like Alia Bhatt to help promote Acko’s digital-first insurance products effectively.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.