Q1. What is the marketing strategy of Acko General Insurance?

Acko combines traditional advertising with innovative digital campaigns, focusing on customer education, transparency, and ease of use.

Q2. What are Acko's key products?

Acko offers a range of insurance products, including car insurance, health insurance, and travel insurance, with a focus on digital solutions.

Q3. Who are the main competitors of Acko General Insurance?

Main competitors include PolicyBazaar, Digit Insurance, Bajaj Allianz General Insurance, ICICI Lombard, and HDFC ERGO General Insurance. This competition can highly impact the formulation of the marketing strategy of Acko General Insurance.

Q4. How does Acko use social media in its marketing strategy?

Acko engages with its audience on platforms like Instagram, Facebook, and LinkedIn, using targeted content, informative videos, and interactive posts.

Q5. What was Acko's recent product launch?

Acko recently launched a health insurance product tailored for millennials, featuring affordable premiums and coverage for lifestyle diseases.

Q6. What was a failed campaign by Acko?

A 2019 campaign faced backlash for its humorous approach to serious insurance issues, leading to its withdrawal and a public apology.

Q7. How does Acko leverage influencer marketing?

As part of the marketing strategy of Acko General Insurance, the company collaborates with influencers and celebrities like Alia Bhatt to help promote Acko’s digital-first insurance products effectively.

Marketing Strategy of Acko General Insurance: Detailed Review

Name: 360° Marketing Strategy Of Acko General Insurance - 2025
Brand: IIDE
Rating: 9.9 (103837 reviews)

Acko General Insurance’s marketing strategy leverages digital innovation and customer-centric approaches to enhance brand visibility and drive growth. This case study explores the marketing strategy of Acko General Insurance, detailing their advertising campaigns, digital strategies, target audience, and recent news, providing insights into their effectiveness.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]